What is a light asset entrepreneurship project?

Light-asset entrepreneurial projects refer to entrepreneurial projects that do not require too much investment and have low technical restrictions on the site, such as catering, tourism and entertainment services. These are all light asset start-up projects. Steel, automobile, chemical industry, electric power and other industries are all heavy asset industries. The so-called "light assets" is relative to "heavy assets". We can understand that land, factories, equipment, raw materials, inventory goods, etc. can be understood as heavy assets, then light assets are resources, processes, brands, technologies, services and the like, and can also be understood as "light assets" as intangible assets.

At present, there are still many types of light asset entrepreneurship, such as self-media and online sales, which are all popular ways of light asset entrepreneurship with relatively low cost. However, any adventure may fail, and everyone should make a careful decision.

The following are some common light asset investment directions:

1, from media

This is the most typical way of light assets entrepreneurship. Our knowledge, expertise and experience are products, and the main portals are.

Platform providers, readers are consumers, we can get advertising share from the platform, and we can also offer courses to earn income.

Wait a minute. The cost we put in is only time and nothing else. This is "starting from scratch".

2. Online sales

This includes many kinds, such as online stores, micro-stores, sharing economy, community marketing and so on. We don't need to produce products, and neither do we.

Need logistics inventory, we just need a computer, or even a mobile phone. For example, in the field of WeChat business, a large number of successful people have emerged, and their annual sales of micro-stores have exceeded 100 million, even higher than that of general production enterprises.

3, agent distribution

This is the simplest light asset business model. According to their own resources and environment, find a suitable product to do regional generation.

Management or total distribution, of course, the cooperative manufacturers should be reliable and the supply chain should be complete. This kind of entrepreneurship is suitable for entrepreneurs who have been engaged in marketing for a long time. They control the channels and network resources in their hands, which is capital.