Special honors of Qingdao Underwater World

Records

Qingdao Underwater World has created a number of industry records, with 2 world firsts and 4 national firsts, forming a unique and beautiful scenery on Qingdao’s golden coastline.

Since its opening, Qingdao Underwater World has successively won the title of "Qingdao Integrity Tourist Attraction" issued by the Qingdao Municipal Tourism Bureau, and the "Model Enterprise" of the 2004 Shandong Tourism Minor Service Year issued by the Shandong Provincial Tourism Bureau. Member Wang Li was selected as one of the top ten "Touching Qingdao" figures in 2004. In the selection activities of provincial and municipal mainstream media, Qingdao Underwater World has successively won the "Charming Qingdao" Most Popular Qingdao Tourist Attractions in 2004", "Shandong Province's Top Ten Most Popular Tourist Attractions (Spots)", "Shandong Province's Top Ten Most Popular Tourist Attractions" Ranked first in the province's most potential tourist attractions (spots)", first in the "Top Ten Favorite Places for Qingdao Citizens", "Top Ten Charming Attractions in Shandong" and other honors, it has achieved both economic and social benefits.

Famous trademarks

In 2009, the recognition of famous trademarks in Shandong Province was completed. The main logo of Qingdao Underwater World was reviewed and recognized as a famous trademark in Shandong Province. Qingdao Underwater World is the only scenic spot in Qingdao's tourism industry that has obtained a famous trademark from Shandong Province.

Qingdao Underwater World designed and launched its corporate logo in 2003 and submitted a registration application to the State Trademark Administration. In 2005, the trademark registration was completed and the use was approved as Class 39. This logo with distinctive marine characteristics and modern sense is not only the symbol of the nautilus in the underwater world, but also resembles the eyes of creatures. It is full of wave beauty, fits in with the product characteristics of the underwater world, and reflects the purpose of the underwater world. It is people’s mission and responsibility to display marine life, understand the ocean, and care for the ocean.

Qingdao Underwater World focuses on the publicity effect of trademarks and is widely used in corporate image promotion and product promotion, achieving the unification of enterprise-trademark-products and becoming an important driving force for the development of scenic spots. After six years of careful building, the Qingdao Underwater World brand has now stepped out of Qingdao and Shandong and is famous throughout the country. Especially in Jiangsu, Henan, Anhui, Shanxi, Hebei and other major tourist source areas, it enjoys a high reputation. This is the power of brand.

Qingdao Underwater World will continue to implement the brand strategy in the future, adhere to the market as the center, take the brand as the guide, establish a strong tourism brand, and strive to become a well-known trademark in China.