What software does hotel industry data analysis include?

The hotel industry data analysis content includes Umeng+, Baidu Statistics, etc.

It is mainly used for website traffic statistics. Its functions include: traffic analysis, source analysis, visit analysis, conversion analysis, visitor analysis, and optimization analysis. Through source analysis, you can directly see the main source of website traffic, whether it is direct access by users, or through search engines and external links.

Umeng+ has fairly comprehensive functions, covering everything from user statistics and analysis to operations. Including the ad hoc analysis function, most functions are free to use and only require technical integration SDK, which can basically meet everyone's data statistical analysis needs for an App. In particular, it provides embedding templates and industry billboards.

Introduction to hotel industry data analysis:

From the 2015-2020 China hotel market online rate data, the online rate has shown an overall trapezoidal growth trend since 2015. In 2015, hotels The market online rate is 19.6%. In 2018, its online rate increased to 29.4%, and continued to grow to 31.4% in 2019. It is expected that the online rate of China's hotel market will reach 35.2% in 2020.

With the rapid development of emerging artificial intelligence and big data mining technologies, it is urgent to promote the digital transformation of the independent hotel industry, especially in terms of hotel operations and management, the realization of online and digitalization has reduced the hotel industry It will provide a good boost to the overall development of the company.