The concept of travel intermediaries

Tourism intermediaries refer to economic organizations or individuals with legal personality that are between tourism producers and tourism consumers and are engaged in reselling the products of destination tourism enterprises.

Due to the different roles of tourism intermediaries in tourism marketing and the different rights and responsibilities between tourism production enterprises and these intermediary organizations and individuals, the types of tourism intermediaries are also diversified. According to their business methods, they are generally divided into two categories: travel wholesalers and travel retailers. According to the business nature of different tourism intermediaries, they can be divided into dealers and agents.

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