What changes have taken place after the informatization construction of scenic spots?

Intelligent management refers to the scenic spot to grasp the situation of tourists in the scenic spot in real time through information means. Financial status and tickets provide data support for real-time management of scenic spots.

The wisdom of marketing lies in using big data as tourists' portraits, and then making corresponding promotion plans according to tourists' portraits, thus making marketing more accurate and scientific and reducing ineffective marketing costs.

The construction of smart tourism is to make the management of scenic spots simpler and more effective, and it is a real smart tourism solution.

The purpose of tourism informatization is to solve the intelligent processing of smart tourist attractions. In tourism, the main actors involved in the process of providing and obtaining tourism informatization are divided into three categories.

The first category is tourists. The information that tourists themselves can provide mainly focuses on three aspects: travel demand, travel experience and personal data. For example, tourists' preferences for tourist destinations. The purpose and motivation of consuming tourism products, the main factors affecting their consumption choices, the purchase method and consumption evaluation, etc. The information that tourists want to obtain is mainly tourism market information and travel experiences shared by other tourists. For example, the types of scenic spots, price levels, tourism projects, transportation routes, entertainment facilities, history and culture, ecological humanities, virtual tourism system experience, and all the information provided by other tourists to help tourists make reasonable consumption decisions. The second category is tour operators. Tourism operators are the main providers of tourism information services in tourist destinations, and they can provide necessary tourism market information for tourists in the process of developing and utilizing tourism resources. Taking scenic spot operators as an example, scenic spot operators will release information such as smart scenic spot system, comprehensive introduction, tourist routes, latest activities, cultural background, opening hours, and consumer prices of scenic spots. Tourism operators can also provide economic information obtained in the course of operation, such as income, profit, reception volume and so on. As providers of tourism products, what they want most is information about consumers' consumption habits, motivations, external factors affecting other consumption behaviors, economic level and so on.

The third category is tourism information managers. On the one hand, tourism managers need to formulate and publish all kinds of tourism policies and regulations information, and publish all kinds of tourism management data in time. On the other hand, in order to ensure the accuracy and authority of tourism management data release, managers need to collect all kinds of tourism operator data scientifically, accurately and comprehensively.

Informatization is the inevitable development of life, society, economy and other aspects. Tourism is no exception. After the informatization of scenic spots, it not only brings convenience to travelers, but also creates good basic conditions for tourism management departments to improve their management level and service quality.