They copied the company's listing and became the highest IPO in Germany in seven years.

Copying homework when I was a child, copying papers before graduation, and copying ideas when I grow up seems to run through some people's lives.

So can plagiarism bring value?

The Samwer brothers may have different opinions before harvesting most of the "politically correct" answers.

Three brothers were born in Germany. The eldest brother Mark is 3 years old, and the two younger brothers Oliver and Alexander are 5 years old respectively. The youngest brother is an honor student. He got a degree in political science from Oxford University and then went to Harvard University to study for an MBA.

1999, when I was still playing with mud in the field, the three of them sent an email to Yi Bei. It suggested that Yi Bei make a German version of Yi Bei, and hoped that the other party would give them the job. When I went to Qiu Lai in the spring, the black-haired man turned into a white-haired man, and even the sentence "Thank you for your email" on Yi Bei didn't come. Think about it, three brothers. Can the living still suppress their thoughts? If it doesn't come back, we will do it ourselves.

So a month later, Germany had a local online auction website-Alando.

/kloc-more than 0/00 days later, the news that Yi Bei bought Alando for $43 million exploded in the industry. At that time, the internet circle slowly made a question mark? I never thought I could earn so much money. Teachers in universities have said for the longest time that all plagiarism is forbidden, and it is not good in the business field. The elites in Silicon Valley are crying red.

And four months ago, Yi Bei certainly didn't expect that an email that didn't reply would lose tens of millions.

This is just the first shot of the three brothers in the territory of the "clone factory".

In August of the following year, they set up Jamba, a mobile content provider providing music, pictures and games, and sold it to VeriSign, an American network infrastructure company, for $273 million in 2004.

Two successful cloning cases not only gave Samwers a shot in the arm, but also made many American Internet companies see the way to open up the German market. So the three brothers first established the European Founder Fund in 2006, focusing on investing in the Internet business in the United States and Europe, and in 2007, they founded the incubator Rocket Internet, thus completing their unique "closed-loop business" of "cloning the big factory, selling it to the big factory, and finally investing in the big factory with the money sold".

As soon as the company was established, it was rated as the most likely and notorious technology company in history. However, this has not affected people's business at all. The object of sale here is the German Facebook StudiVZ, which Samwers invested and hatched in 15. Rocket Internet sold StudiVZ to Holtzbrinck Publishing Group and then used the money to invest in Facebook itself. This operation made my brothers and sisters make a lot of money when they later sold their shares in Facebook, but that's another story.

Curious friends may ask, how did Samwers manage to incubate so many companies at the same time in just a few years? Among them is Nezha?

Of course not.

Here, I have to mention the employment strategy of Rocket Internet. Samwer three brothers had internships in some large Internet or consulting companies in Silicon Valley, which enabled them to quickly accumulate a lot of relevant experience and exercise a good business sense. They are well aware of the benefits they get from it, so when recruiting team elites, they prefer to let people with banking or investment backgrounds serve as CEO of cloning companies. Samwers thinks that these people are more "bloody" and their investment or banking background will make it easier for them to do things in future financing.

Because it is not as easy as it sounds to set up a team quickly, set up a company with a set of standardized processes, find a mature business model suitable for a region, start business, do a good job in daily operations, and be managed by the German headquarters, which requires effective market insight, standardized mechanism and efficient execution. Thanks to past experience, Rocket will be listed soon.

These cases seem to explode, but the most famous moment of Rocket Internet is at 20 10.

20 10 rocket internet hatched CityDeal on the basis of Groupon, the originator of American group buying. Only five months later, it was sold to Groupon himself for $654.38+$700 million.

This shocked the Samway people, and since then he has strengthened this fast, ruthless and accurate assembly line play.

Among many internet businesses, e-commerce can be said to be the track that Rocket Network is best at. One of the "selling treasures" that has to be mentioned is the sale of Lazada, a leading e-commerce company in Southeast Asia founded on 20 12. Although Lazada has suffered a long-term loss, it has gained a large number of users, and the order volume has increased sharply, similar to Pinduoduo today. Four years of investment, regardless of the cost, ended successfully at the moment when Ali spent one billion to win the controlling stake of 20 16.

The inevitable result of many successful cases is the listing of Rocket Internet.

20 14, 10, Rocket Internet was listed on the Frankfurt Stock Exchange, setting a record for the highest IPO in Germany in seven years. The three brothers became the richest men in Germany at that time.

Seeing this, someone must be keen. Plagiarism can be like this, what else can be innovated?

But I think plagiarism has a positive effect on innovation.

Taobao, which is closer to us, is also inspired by Yi Bei. Is it plagiarism? Does it bring value to you and the country? The e-commerce business of Amazon, an American e-commerce giant, withdrew from China, not because it was operated by Taobao JD.COM, but because it didn't really hit the e-commerce market in China and didn't really impress you. It's not a question of coming first, but who is more suitable for you when everyone benefits you.

Indians invented numbers, but this method was dubbed Arabic numerals. You said India was unpopular? Gas. But they also benefit from it, and people all over the world are following their standards.

The same growing domestic mobile phone market, you copy me and I copy you, consumers are too lazy to say. But I have to say that in the game of copying each other, there is an atmosphere of secretly saving enough innovation, otherwise it will not reach the step of off-screen fingerprints and off-screen cameras in just two years.

References:

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