In 20 16, the total scale of China's sports industry reached 1.9 trillion yuan. Why does sports become a new industry?

There are many reasons for the vigorous development of sports industry.

It is reported that at the National Sports Industry Development Conference held in Xiamen on June 3, 2008+2008+65438+2008, the State Sports General Administration and the National Bureau of Statistics jointly released the National Sports Industry Data Announcement for 2065438+2006, and the total scale of the sports industry reached 1.9 trillion yuan, an increase over 2065438+2008. The industrial added value was 647.5 billion yuan, an increase of 17.8%, accounting for 0.9% of the GDP in the same period.

According to Zhang Dongyou, deputy director of the Accounting Department of the National Bureau of Statistics, after accounting, the total output and added value of sporting goods and related products are the largest, which are11962186.39 billion yuan respectively, accounting for 62.9% and 44.2% of the total output and added value of the sports industry respectively.

The reason why sports tourism is concerned is mainly based on three backgrounds: First, China has successfully transformed from competitive sports to mass sports; Second, we have ushered in the era of mass tourism; Third, sports tourism not only has strong market demand, but also can enhance the national physique and health, which is conducive to promoting the supply-side reform of restructuring and destocking.

"Shopping" is no longer the main body of tourism activities, and outdoor sports that can bring unique tourism experiences have become the "new favorite" of tourists.

Take mountaineering tourism as an example. As long as the destination scenery is unique, exciting and interesting, and the participation in the project is usually high, people will meet the needs of tourism through this form.

? Although sports tourism has developed in recent years, due to cultural and institutional constraints, China's sports tourism is still in its infancy, and the scale of sports tourists, sports tourism products and markets is still relatively limited, which still needs further development.