Explain the impact of Typhoon Morante from an economic perspective.

Tourism decision refers to tourists' decision on tourism behavior, which occurs between tourism motivation and tourism behavior. According to the habits of modern tourists, it is an important basis for them to know the traffic level, famous scenic spots, tourism services, cultural environment and security issues of the destination in advance through online search.

Typhoon not only has an impact on tourism demand, but also on tourism supply, including destination transportation, accommodation, catering, scenic spots and so on. We understand the impact of Typhoon Moranti on Xiamen's tourism supply by grabbing and analyzing the data of OTA website (online travel booking network).

1. The influence of typhoon on tourist traffic

During the typhoon transit (September 15 and 16), almost all flights and trains arriving in Xiamen were forced to stop. According to the data of related websites, on 15, there were ***57 trains that finally arrived in Xiamen; As of 16, there are still 44 trains out of service. On September 17, the number of stopped trains was reduced to 23. In terms of air flights, according to the ticket booking data of Qunar.com .. As of September 17, more than 95% of flights to Xiamen have resumed navigation. Therefore, the impact of typhoon on Xiamen's arrival traffic is short and weak.

2. The impact of typhoon on accommodation and catering.

The typhoon caused great damage to the buildings in Xiamen. Will the hotel catering supply in Xiamen be affected?

First of all, in terms of hotels, two days after the typhoon crossed the border, Xiamen confirmed that the proportion of hotels that can be booked exceeded 60%, while the reservation rate of high-end hotels with three stars and above reached 74%. Because the hotel reservation acceptance rate is not only affected by objective factors such as typhoon, but also by subjective business decisions, occupancy rate and other factors, the actual reservation rate should be higher than the presented results.

At the same time, through the restoration of catering reservation website, we can understand the influence of typhoon on catering in Xiamen. By the afternoon of September 17, all the 746 hotels in Xiamen listed by Dianping.com had accepted reservations for that night. Baidu takeaway 1029 catering sellers near Zhongshan Road have all resumed taking orders.

This conclusion fully shows that although the typhoon has a great impact on Xiamen's architecture, it has little impact on tourism accommodation and catering, especially the reception capacity of high-end hotels is very resilient.

3. The impact of typhoon on tourist attractions

According to the information of relevant government websites in Xiamen, at noon on September 4th 12, due to the influence of Typhoon Moranti, all 2 1 A scenic spots in Xiamen were closed. At the same time, more than 3,000 itineraries involving 258 tour groups were cancelled or changed. After the typhoon crossed the border, most scenic spots in Xiamen were devastated. Taking Gulong Sauce Cultural Park as an example, the maze landscape of Gulong Sauce Cultural Park was destroyed, a large number of ancient soy sauce jars were destroyed, and a large number of soy sauce semi-finished products were lost. The total loss is estimated to be about150,000 yuan. The forest greening of Tongan Film and Television Studio basically disappeared, and the landscape of the gate archway was blown down. The direct loss is estimated to be about 4 million yuan, and the indirect loss is about 6,543,800 yuan.

At present, most scenic spots in Xiamen are still closed. According to the website information of relevant government departments in Xiamen, most scenic spots, including Gulangyu Island, are expected to resume opening during the "Eleventh" holiday as soon as possible. Typhoon "Moranti" had a great impact on Xiamen's tourist attractions, and the scenic spots suffered heavy losses.

conclusion

Based on the above analysis, we can see that Typhoon Moranti has a great influence on Xiamen tourism. Tourism decision-making should have been the peak of decision-making, but before the typhoon came, the degree of attention suddenly dropped by 28%; At the same time, the Moranti coefficient reaches 4.0, which has a great influence on the scale of Xiamen tourists; In terms of tourism supply, although catering, accommodation and transportation recovered quickly, a large number of core scenic spots in Xiamen were seriously damaged and could not be recovered in a short time.