What platforms are there for information flow advertising?

Every industry in China has a corresponding platform service provider online, and a certain number of platforms will increase the realization of information flow advertisements. The platform itself has different attributes, and there are considerable channels for the quality transformation of the corresponding population. When doing channel delivery, we should pay attention to the differences of these attributes and the final conversion cost. Online crowds are more overlapping and quality problems, which are easy to cause high costs and difficult to bring effective increments. Compared with online, the head media, namely Baidu, Headline and Tencent, can output stably. Although the front-end cost of some platforms seems very low, the final effective conversion cost is indeed relatively high. Those who have tried this will know that those who have not tried it can also be tested and compared at low cost. There are also some special categories suitable for small media. Most industries will have effective output on the three platforms just mentioned. There is a saying called "other people's channels", which is actually to make the effect more detailed on well-known platforms. The operation is more patient. Interest-based recommendation and potential user push mechanism have different dimensions. Baidu has richer crowd data and is more conservative when pushing information to the same user. Users' behavior on Baidu is mostly "choice", and products suitable for similar people are recommended in huge user tags, and the headline "tracking" recommendation mechanism is more relaxed. In terms of users' behavior habits, we recommend products that users are interested in. When pushing information to the same user, the user's behavior in the headlines is mostly "brushing".

The headline account opening reference is as follows, and the processes of other platforms are basically the same:

1, directly open a promotion account on today's headlines, and you can find the contact information for promotion and cooperation when you enter official website.

2. Open a promotion account with the channel provider and find a partner you are familiar with.

3. Different products are promoted in different ways. The general direction is three forms: opening screen advertisement, information flow advertisement and details page advertisement. Small direction is to add powder, clues, APP download, official website landing page.

4. At present, the pre-existing advertising fee for opening a headline account today is 1W yuan, which is 2W yuan in some industries, and 1W yuan can be used for internal consumption; Click on the price from 0.3 yuan, and the price will be decided by itself according to the promotion plan, and it will be carried out in an independent background. Click on the price from 0.3 yuan, and the price will be decided by itself according to the promotion plan, and it will be carried out independently in the background.

5. In addition to promotion, some channel providers can also provide promoted traffic operation services. Shop around and choose one that suits you. Headlines have partners in major cities, and direct sales and channel dealers are normal in a city.

6. Information flow advertising platforms include: Little Red Book, Zhihu, Iqiyi, Today Headline, Tik Tok, Aauto Quicker, etc. For details, please search Juqi Engine, which is a one-stop service platform of Juqi Engine.