CCTV 1 icon in the upper right corner of the advertisement between news broadcast and weather forecast.

CCTV has launched a "green advertising Logo", which is a small translucent green logo in the upper right corner when the advertisement is played. After staying in the advertisement for five seconds, the logo will automatically disappear. The logo consists of the English letter AD (the abbreviation of the English word "advertisement"), and the lines of A and D constitute the concepts of "mountain" and "water" respectively. The combination of the two can see the birth of a "heart" shape, expressing the desire to advertise with heart and the core concept of "green first, honesty and far-reaching".