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Sales Week Model Report
The first model article of sales weekly
Time flies like a meteor in the sky. I hope I can seize this short moment. Unconsciously, I have been working in * * pharmaceutical company for a month. Looking back on the work during this period, I make the following summary.
One: the change of ideas
Concept can be said to be a relatively fixed thing, and a person must go through a long-term ideological struggle to change his original concept. Although sales are one thing. However, different products face different adaptation groups and different consumer groups. Different companies have different sales models. We must change from passive work to active customer development and many other ideas.
Two: the implementation of job responsibilities.
As a salesman, his job responsibilities are: 1, doing everything possible to accomplish regional sales tasks; 2. Strive to complete the requirements in the sales management measures; 3. Be responsible for strictly implementing all procedures of products; 4. Actively and extensively collect market information and report to leaders in time; 5. Strictly abide by the company's rules and regulations; 6. Have a high degree of professionalism and a high sense of ownership; 7, complete other work assigned by the leadership. Job responsibilities are the job requirements of employees, and also the standard to measure the quality of employees' work. Since I have been engaged in business, I have been taking my job responsibilities as the standard of action, starting from bit by bit in my work, and strictly demanding that my actions conform to the terms of my duties. First, I can start with product knowledge, carefully analyze market information while understanding product knowledge, and make marketing plans in time. Secondly, I often communicate frequently with sales staff in other regions, analyze the market situation, existing problems and countermeasures, so that in my daily work, after receiving the tasks assigned by the leaders, I actively start and finish the tasks on time on the premise of ensuring the quality of work.
Third, clarify the task objectives and strive to complete them on time with good quality and quantity.
At work, I have always known that only the superior-subordinate relationship, both internal and external alike. I must not be careless or negligent in the work arranged by the leaders. When accepting the task, on the one hand, I should take the initiative to understand the intention of the leader and the standards and requirements that need to be met, and strive to complete it ahead of time within the required time limit. On the other hand, I want to actively think about and supplement the marketing model.
Fourth, the current market analysis:
Cloud has only one customer working in Kunming. Take three goods in March; Get three goods in August. Tiopronin injection Kunming and Guizhou Plateau are economically backward. But the market potential is huge. Generally speaking, Guizhou market is developing better than Yunnan market. Yunnan market: customers of cefixime chewable tablets produced by * * * * ate two tablets in March. Guizhou market: Cefoxime chewable tablets have three customers in Zunyi, Guizhou, and tiopronin injection has customers in Taiyi, Kang Xin, Minsheng and Zunyi respectively. Among them, the cumulative annual sales volume of Kang Xin in Guizhou reached 14, but the sales volume in other regions was not satisfactory. Judging from the above sales data, Yunnan is basically a blank market. Cefexoxime chewable tablets are basically blank in Guizhou. Tiopronin occupies less than one-third of the market share in Guizhou. Judging from the economic and market norms of the two places, Yunnan has an advantage over Guizhou. From the product structure, cefixime chewable tablets go to the terminal. Tiopronin injection and betaxolol hydrochloride eye drops can only be used clinically. (All clinical varieties need to win the bid when they enter the hospital, and the early development time is long). The situation is also quite grim.
Five, xx area work ideas
1, for old customers and regular customers, we should always keep in touch and do a good job in customer relations.
2. While having old customers, we should constantly obtain more customer information from various media. (suggestion: all ways to contact the outside world are ok; Such as QQ, universal communication, e-mail)
3. If you want to have a good performance, you must strengthen your business study, broaden your horizons, enrich your knowledge, adopt diversified forms, and combine learning business with communication skills.
Six, this year, I have the following requirements for myself:
1, more than 2 new customers are added every week, and there are 3 to 6 potential customers.
2, weekly summary, big knot once a month, see what mistakes in the work, timely correct next time.
Before meeting the customer, you should know more about the customer's status and needs, and then make preparations, so that you may not lose this customer.
There should be no customer's concealment and deception, so there will be no loyal customers. On some issues, you and your customers always agree.
We should constantly strengthen our business study, read more books, consult relevant information on the Internet, communicate with our peers and learn better methods and means from them.
6. Work attitude towards all customers should be the same, but don't be too modest. Make a good impression on customers and establish a better image for the company.
7. When customers encounter problems, they must try their best to help them solve them. In doing business, we must be a man first, and let customers believe in our work strength, so as to better complete the task.
8. Self-confidence is very important. Always tell yourself that you are the best and you are unique. Only by having a healthy, optimistic and positive work attitude can we complete the task better.
9, and other employees of the company should have good communication, team consciousness, more exchanges and discussions, in order to continuously improve business skills.
The second model article of sales weekly
Time flies, spring blossoms, and unconsciously ushered in a new year! Review the work course of this year. As an employee of the company, I deeply feel the vigorous development of the company and the enthusiasm, hard work and upward spirit of all my colleagues.
As an ordinary employee in the sales department, I have gone through a year with the care and help of company leaders and colleagues. During this year, all aspects failed to fulfill the indicators given to me by the company, mainly in the following aspects:
1. As an employee of the sales department, I feel deeply responsible. As the window of the company, my words and deeds also represent the image of the company. So I want to improve my quality, set high standards for myself and strengthen my professional knowledge and skills.
2, in the bidding work, repeated failures, in the face of many lessons, first find their own reasons, analyze project details, bid, compare competitors, find out their own shortcomings in all aspects, in the future work, we should continue to strengthen business learning, improve our own ability, and achieve results in future bidding.
3. In the company's provision of customer demand information resources, it has repeatedly failed to achieve good results and missed many customer resources. Due to various factors, most customers bought other brands of equipment.
4. In the future work, we should seize the customers in this field, strive to grasp, analyze and handle all the work, and strengthen exchanges and communication with customers. Understand their needs and be able to deal with them accurately to win customers.
The new year has begun, the intense and busy work has started the process, and the company's goals and plans are also clear. Plan your work and personal goals.
Intensive cultivation in the usual work, pay close attention to all projects: real estate, factories, installation companies, special industries such as (power plants, telecommunications, banks). Grasp the customer's needs in time and make corresponding plans and work. In the field of real estate, we should draw lessons from the past, first find out all the factors of competitors through bidding, find out their disadvantages and highlight our advantages; Such as brand, quality, service and spare parts resources, win customer support, but also do a good job in customer relations, strengthen customer service awareness, so that customers can buy with peace of mind and use with peace of mind. Establish a long-term cooperative relationship. For factories, we should also learn from the past. We should not only understand the needs and ideas of customers, but also try our best to meet their needs and do more work in this area. Don't let go of every customer's information easily, so that customers will have contact, understanding and work, including quality improvement, company, Cummins? Five hearts? Service, strive for results.
In the face of increasingly fierce market competition and the arrival of the information age, it is suggested that companies do more corporate keyword promotion in the Internet market, such as Baidu? Baidu? /? Google? Well-known and commonly used websites allow customers to enter casually:? Generator? Or? Cummins? You can see the company information by waiting for the key words. Let customers search our company anytime, anywhere, in multiple ways and through multiple channels, and improve the company's popularity and credibility.
Looking forward to 20 15, I will work harder, study business knowledge assiduously, and improve my ability to complete the company's sales tasks and targets, hoping that the company and individuals will reach a new level.
The third model article of sales weekly
In a blink of an eye, 20 14 has become history, but we still remember the fierce competition last year. Although the weather is not particularly cold, the recruitment banners flying all over the street are enough to make people realize that the 20 15 valve industry will be another big market and the competition will be more intense. Marketing directors, sales managers, regional managers, and hundreds of enterprises, large and small, are all vying for talents and markets. Everyone has really felt the cruelty of the market and can only sit still. Summary is to foster strengths and avoid weaknesses in the coming year and have a comprehensive understanding of yourself.
I. Completion of tasks
The actual sales volume this year is 50 million, including 20 million for ball valves, 0/20,000 for butterfly valves and 0/80,000 for others, basically achieving the targets set at the beginning of the year.
Compared with last year, the number of conventional ball valves decreased, the eccentric hemisphere increased rapidly, and the forged steel ball valves increased slightly. However, the sales volume of butterfly valves is not ideal (planned150,000 or so), the sales volume of large-diameter butterfly valves (DN 1000 or more) is very small, and the soft sealing butterfly valves have a slight increase.
Generally speaking, the sales volume is normal, and the main engine factory is growing rapidly, but the growth of the company's own products is not ideal. Shuangda? Brand growth is also not ideal.
Second, customers report more situations.
For our production and sales-oriented enterprises, quality and service are our life. If these two aspects are not done well, the development and growth of enterprises is an armchair strategist.
1. Quality status: unstable quality, many returns. Such as XXX customer's ball valve, XXX customer's butterfly valve and so on. Quality problems occurred one after another and customers complained a lot.
2. Not paying enough attention to details, such as large welding scar, uneven surface, incorrect paint color, and handwheel falling off during delivery. Although it is a small problem, it affects the quality of the whole product and gives customers a bad impression.
3, delivery is not timely: inaccurate production cycle planning, improper production scheduling often leads to delay in delivery, but also human factors caused by the owner.
4. Freight: Many customers complain about freight, especially old customers, such as XXX and XXX, who say that it is more expensive than others. The same goods and the same means of transportation, the price today is different from yesterday.
5. Technical support problems: customers' questions are not answered or ambiguous, which leads to customers' complaints and misunderstanding of the company. XXX, XXX and others have mentioned this problem. No problem, but with the company? The customer is supreme, and the customer is God? The purpose is not harmonious.
6. Quotation: Because the internal price system of the company is not complete, different customer grades can't be reflected, and old customers and big customers can't appreciate the company's care and preferential treatment.
Third, the problems in sales.
After nearly two years of running-in, the sales department has merged into a lean, United and progressive team. Teamwork and cooperation, smooth communication and harmonious coexistence; Sales staff have mastered certain sales skills and strengthened the idea of serving customers; Skilled in business, able to stand alone, good at summing up problems in work and finding reasonable solutions. XXX is particularly prominent in this respect. The cooperation between relevant departments is getting smoother and smoother, and they can understand and support each other. The good aspects need to be carried forward, but there are also many problems.
1, employees' work enthusiasm is not high, and their autonomy is not strong. Talking at work, watching movies and playing games happen from time to time. The reasons are as follows: first, the system supervision is weak; Secondly, salespeople have low salaries and feel that they have done a lot, but compared with other departments, their salaries are low, which leads to psychological imbalance.
2. The awareness of organizational discipline is weak, and the phenomenon of being late for work and leaving early often occurs. This situation exists in all departments of the company, and the company should have a suitable attendance system. When a bad phenomenon occurs, not only the department leaders should take charge, but also the company leaders should come forward to stop it.
3. The concept of delivery personnel: delivery personnel only regard delivery as a simple task, thinking that the goods will leave the factory, and there is no concept of serving customers. In fact, the care in details can make customers feel the service and sincerity of the company, such as the packaging and clear marking of goods, inform customers of the weight and arrival time of goods in time, and reduce the transportation cost for customers as much as possible.
4. The statistical work is not in place, and there are no finished or semi-finished statistical reports. Every time the sales department needs to ask the workshop about the inventory status of goods, it may cause the loss of sales opportunities and waste of manpower, and customers also doubt the efficiency of the company. Finished goods warehouse and semi-finished goods warehouse should provide regular reports to inform the inventory situation, so as to prepare goods in time and inform customers of the specific production cycle.
5, sales, production, procurement and other processes are not well connected, often resulting in delivery delays and mutual responsibility, mutual blame.
6. Poor technical support, lack of tender drawings and sales drawings.
7. The responsibilities of the departments are unclear, and the cost has not been reversed, resulting in the sales staff having no time to actively win customers.
The above problems are only a small part of many problems, which also occur from time to time in the sales process. Although it will not affect the company's fundamentals, it may eventually bring great losses to the company's future development if it is not taken seriously.
Fourthly, the concept of company management.
After two years of development, our Shuangda company has advanced hardware facilities, perfect organizational structure and obvious progress in production management, and enjoys a high reputation in Wenzhou and even the valve industry. It should be said that as long as we have the right strategy, tactics and personnel, the prospects will be very bright.
? Does management produce benefits? Everyone knows this rule, but it is not easy to run a good enterprise. I feel that the company pays more attention to emotional management and institutionalized management is not enough. Strictly speaking, companies should take institutionalized management as the basis and give consideration to emotional management, so as to maximize the management effect. Take attendance as an example. Punch in every day, there is no penalty for being late and leaving early, and overtime is not rewarded. So what's the difference between punching in and not punching in? It's best not to call. Another example is the negligence of employees, and no one criticizes and corrects it. Even if someone mentions it, it won't do. This is appeasement and connivance. In the long run, the company's interests will inevitably suffer.
The process determines the result, and the details determine the success or failure. A company's goal or a plan eventually deviates, often because some details are not put in place during the implementation process. Bosses have many good ideas, schemes and grand plans. Why didn't it bring obvious results in the end? For example, the warehouse report and cost accounting ordered by the company at the beginning of the year were said again and again at the meeting, but there was no result. Why? Therefore, the decree is unreasonable and the enforcement is not enough. This is also the reason why domestic enterprises have been paying close attention in recent years. Execution? An important reason, where does the executive power come from? Process control is the key! Complete process control is divided into the following four aspects:
1) Work report Relevant personnel and departments report their work to the general manager or relevant person in charge regularly or irregularly, and report the progress. Leaders will also take the time to actively understand the progress and give guidance in their work.
2) Regular meetings Regular meetings can help you understand the cooperation of various departments, make suggestions and communicate with each other. There are too few regular meetings in the company, especially vertical communication. Employees don't understand their bosses' work plans and views on their work, and bosses don't understand their ideas and needs.
3) Regularly check the implementation of the plan or scheme after a period of time. The company regularly checks its implementation, whether it deviates from the plan, whether it needs to be adjusted, and arranges tasks for the next period of time.
4) Fair Incentive A fair incentive mechanism is needed to build a harmonious team and mobilize the enthusiasm and initiative of employees. Otherwise, there will be conflicts between employees, uncoordinated work and no enthusiasm for going to work. Personally, I think the salary in the sales department is low. Compare the treatment of sales staff in various valve factories in the big environment and the treatment of various departments in the small environment. Although the employees in the sales department are very dedicated, in fact, everyone has some opinions in their hearts. If the company thinks that the sales department is an important department, recognizes the hard work of salespeople, and wants to keep those salespeople who can bring profits to the company, then I suggest adjusting the salary accordingly. After all, the loss of an employee is too great.
The other aspect is the management structure and employment of the company. Due to the particularity of the company's own structure, personnel management is prone to leapfrog management, multi-head management and excessive management. Leapfrog management easily leads to the loss of prestige and enthusiasm of department managers, and finally leads to discord between leaders and employees in the department, and no one is responsible for accidents; Multi-head management easily makes employees unable to adapt to work and worry about work mistakes; Excessive management may cause employees to lose their creativity, and employees are not confident in themselves, making it difficult to cultivate independent talents.
The above is just my personal opinion, which may not be correct, but I sincerely think about the future development of the company, make every effort to do a good job in the sales department and strive for some dignity for the company and myself. Please be careful.
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