How to successfully get out of the off-season of clothing sales

There is a jargon called "earn but not earn", which should be the core idea of clothing store off-season marketing. Profit is to seize the largest sales volume; Taking advantage of the trend is to gain commanding heights and strive for long-term strategic advantages. Timely launch of new products and timely launch of some new products in the off-season of clothing sales can effectively reduce the market share of competitors. From the angle of creating momentum, we can strengthen the position of clothing store brand in consumers' minds. For clothing stores with limited marketing budget, limited advertising and appropriate new products can achieve good influence. Developing new uses, discovering and guiding new consumption habits are powerful ways for clothing stores to tap off-season sales. Some ingenious consumption methods, such as buying clothes for dry cleaning, buying clothes for ice cream and other preferential sales, can often produce amazing results, which is an innovative marketing model of clothing stores in the off-season. Adhere to moderate promotion. Some clothing stores, in line with the principle of "input is proportional to output", greatly reduce their expenses in the off-season of clothing stores. Doing so will only make the sales pressure greater and the off-season lighter. Maintaining moderate promotion in the off-season, such as moderately improving the display mode, reducing the unit price and profit, or even dumping goods at a loss, will form strong promotion pressure on competitors, which often gets twice the result with half the effort. It is worth noting that the promotion of clothing stores in the off-season should not rely too much on simple price reduction and discount. In order to reduce inventory pressure and increase cash flow, a large discount will destroy the brand image of clothing stores and affect subsequent sales. The alternative strategy is to consider increasing the added value of products and adding some services, which will not only increase short-term sales, but also cause too much negative impact on consumers who have already bought products. At the same time of market transfer, the off-season is different in different regional markets, at least to some extent. For example, some products have the characteristics of "south light and north light" and "south light and north light" replacement. However, a considerable number of clothing products enter the off-season in the domestic market, but enter the peak season in the international market; When there is a low season in cities, there may be no signs of low season in rural areas or urban-rural fringe areas. China has a vast territory, spanning many climatic zones, and there is more room for market transfer. For example, summer clothes, when the north of our country enters winter, the south is still sunny. Let's briefly introduce the off-season and peak season of the clothing industry every month to some friends who have newly opened clothing stores, so that operators can adjust their strategies in time. Of course, this is only the general situation in most areas, and it may be another matter to be specific to Guangdong, which is particularly south, or Northeast China and Xinjiang, which are particularly north. 1 month: winter clothes sales season is a crazy season. The main holiday is New Year's Day. At this time, the climate is very cold, and the selling price of winter clothes is high and the profit is high. February: the crazy season of winter clothing sales season. The main festivals are Spring Festival, Lantern Festival and Valentine's Day. At this time, the weather is still cold, and the selling price of winter clothes is high and the profit is high. March: clothing season, winter clothes began to be dumped, and spring clothes were listed in batches one after another, which is the standard peak season. The main festival is Women's Day on March 8th. At this time, the weather is warm and cold alternately, and the temperature is suitable, which is suitable for selling winter clothes and listing spring clothes. April: The peak season of spring clothes sales is the standard peak season. At this time, the weather is mild and the temperature is moderate, which is the hot season for spring clothes. May: Spring and summer clothing transition season is a standard peak season, and the main holiday is May Day. At this time, the temperature gradually turned hot, spring clothes came out of the market, summer clothes began to go on the market, summer clothes sold well, and spring clothes were dumped. June: the peak season of summer clothes sales is a standard off-season. Children's Day is the main festival. At this time, the temperature is hot, summer clothes are selling well, and the running volume is large, but the price is low and the profit is small. July: the slow-moving season of summer clothes is a crazy off-season. At this time, the weather is very hot, and the sales of summer clothes are basically stagnant. It is suggested to take promotion measures. August: the slow-moving season of summer clothes is a crazy off-season. At this time, the weather is extremely sultry, the sales of summer clothes are completely unsalable, and a small amount of autumn clothes are on the market. A large number of summer clothes began to be cleaned and thrown away. Suggest low-price promotion. September: the transition season of summer and autumn clothes is also the transition season of off-season and peak season, which is an embarrassing off-season. At this time, the weather began to cool down, and the temperature difference between day and night was large, accompanied by strong winds. Summer clothes are cleared and autumn clothes are all on the market. At this time, consumers wait and see with money, and many people have a sluggish transaction. At this time, operators should be calm, not anxious, and actively adjust the goods and displays in the store to prepare for the peak season. 10 month: autumn clothes sales season is a crazy season. The main holiday is National Day. At this time, the temperature is moderate, the temperature difference between day and night is large, and autumn clothes are selling well. The arrival of the National Day also announced the official opening of the clothing peak season. Consumers' shopping spree is concentrated in the National Day holiday, with many people and high turnover, but the price of autumn clothes is moderate and the profit is moderate. It is necessary to cooperate with the promotion to maximize the turnover and make full use of the National Day to run. After the National Day holiday, due to the psychological fatigue of consumers, there will be a period of low sales (about 15 days), so the store mainly makes full use of the National Day holiday for sales in order to spend the remaining 15 days safely. 1 1 month: the smooth transition season of clothing in autumn and winter is a standard peak season. At this time, the temperature gradually decreased, the autumn clothes were dumped, and the winter clothes were steadily listed. Winter clothes are expensive and profitable at this time. 1February: winter clothing season, this is a crazy season. The main holiday is Christmas. At this time, the weather is cold, the selling price of winter clothes is high, and the profit is big. During the festival, we can cooperate with sales promotion to increase the turnover of winter clothes. Download this paper:. 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