"Changjin Lake: Shuimen Bridge" gave up its Spring Festival release. Why?

"Changjin Lake: Shuimen Bridge" had its first trailer, but the main creative staff at the press conference revealed that the film will not be released during the Spring Festival. This decision is mainly due to the following reasons:

1. Some shots still need to be reshot

This movie continues the plot of the previous movie. Most of the shooting scenes were in winter. In order to make the plot effect more realistic and coherent, Some shots still need to be added.

These scenes need to be shot on site. The team chose the venue in the Northeast as well. They wanted to take advantage of the cold weather in the Northeast for filming. However, the current epidemic prevention and control measures at the filming location are relatively strict. In order to protect the staff and local residents Due to his health, filming can only be postponed, so the entire movie cannot be released during the Spring Festival.

2. Avoid market competition

There are currently 14 films planned to be released during the Spring Festival. Many of them have been very popular during the early promotion process, which also gives " "Jangjin Lake: Suimun Bridge" has brought great competition, so it is also a very wise choice to avoid this period and re-adjust the release time.

The current domestic epidemic prevention and control work is very strict, and some areas require theaters and other places to suspend operations. Postponing the release not only responds to the policy, but also reduces box office losses caused by the reduction of audiences.

3. Create the right atmosphere

The types of movies during the Spring Festival every year are probably comedies or action movies, which are also intended to create an atmosphere of family reunion and happiness during the Spring Festival, and this one The main theme of the movie is relatively sad. Although it is a patriotic theme, it is not suitable for release in the atmosphere of the Spring Festival. Therefore, in order to achieve the best broadcast effect of the film, it was decided to abandon the Spring Festival release.

"Jangjin Lake: Suimun Bridge" is currently very popular and topical. Postponing the release can also arouse the curiosity of the audience. It is also a good publicity effect for the movie and can also have More opportunities to carry out follow-up publicity work and create a positive atmosphere for the official release.

Wu Jing and other creative staff also said that they will use this time to perfect the film and bring greater surprises to the audience.