Chen Lixin's Character Course

1998, Chen Lixin, who just graduated from university, chose to be the head of the propaganda department of a famous razor brand group. Because the simplicity and stability of propaganda work is too boring for Chen Lixin, who is full of blood, in his own words, if he accepts a challenging job, he has to do sales. So he resolutely resigned at that time.

Soon, Chen Lixin got up the courage and went to Zhengzhou, Henan Province, where he joined a well-known electrical appliance group and became a salesman.

Small-scale test period

In just two years, 24-year-old Chen Lixin became the office manager of a well-known electrical appliance group. By chance, Chen Lixin found out that an electronic appliance store in Jincheng was contracting out, so he quit his job again and became a "small boss". Under the careful management of Chen Lixin, it is not difficult to make a net profit of 3.5 million yuan a year. At that time, Gome wanted to unite with it, but he did not agree.

2002 is the small peak of Yongkang door industry, and the security door is gaining momentum. On one occasion, Chen Lixin accompanied a friend to a well-known enterprise in a certain industry for an interview. Unexpectedly, the person in charge of recruitment took a fancy to Chen Lixin and he was hired.

In a short time, Chen Lixin was promoted from a salesman to an assistant manager of the sales department, and then to a sales manager, becoming the youngest person in charge of the sales department in the enterprise. He was 25 years old that year. Nearly six years' experience here has accumulated rich experience for Chen Lixin's new venture.

Dream of the possible start-up period.

In 2007, the boss and brother of the last company separated, and Chen Lixin chose to leave and start his own business.

In this year, Chen Lixin founded Jinkai Industry and Trade Co., Ltd. from scratch. In 2008, the brand influence of China steel and wood interior door industry was "the second in China and the first in Zhejiang", and maintained an annual growth rate of over 100% for five consecutive years. Cyclone generally occupies a huge market share, with four factory areas, namely, indoor doors, safety doors, non-standard doors and bathroom doors, covering an area of 6,543.8+10,000 square meters, making it a strong Yongkang door industry.

Kincaid is not worried about orders, but Chen Lixin's goal is to establish a modern joint-stock enterprise. He hopes that the management mode will be mature within two years, and the output value will exceed10.50 billion in the second five years.

Operation cyclone

Chen Lixin's several "big hands" have caused waves in Yongkang. Only eight months after starting a business, Chen Lixin spent money to broadcast Kincaid advertisements in the prime time of CCTV's "Wen Chao Tian Xia" and "Weather Forecast", which suddenly opened Kincaid's brand awareness. After Chen Lixin, Yongkang enterprises followed suit and put brand advertisements on CCTV.

The following year, Chen Lixin decided to look for a brand spokesperson. At that time, Li Bingbing, Fan Bingbing, Chen Xiaoyi, Chen Hao and many other stars were considered, but Chen Lixin always felt that it was not appropriate, and these stars talked a lot, which might not be effective. Once watching TV, Chen Lixin found that Zhejiang Satellite TV's "I Love to Remember Lyrics" program was very popular, and the host Dani became famous. Chen Lixin immediately contacted Dani and decided to sign a contract with her. In just three days, this endorsement contract was signed. This is Dany's first endorsement, and it is precisely because Dany endorsed Kincaid that a celebrity endorsement craze started in Yongkang.

Kincaid people will always pursue perfection and provide our customers with more and better products and more intimate and perfect services. Now, under the leadership of Chen Lixin, Kincaid is constantly pursuing higher goals. Jinkai has a modern factory area of more than 160000 square meters, and its products leave the factory quickly, with an average production of 1 door per/kloc-0 second. More than 30,000 people in China enjoy the gold medal service of Kincaid brand, and Kincaid has more than 1000 dealers. Jinkai brand has more than 2000 stores in China.

Enterprises with brand orientation will have a future. In the future, Kincaid will continue to create industry miracles and brand legends under the leadership of Mr. Chen Dong.