The Trend of Burgundy Wine

This paper was written by Dr. Liz Thach (MW)? Dr Steve charters (MW)? Lawrence, Mary-Cogan joint research writing. Compiled by Shen jiaxuan.

What's the new trend in Burgundy? This problem has been thrown to more than 20 top producing areas in Burgundy. The answer is that Burgundy is looking for inspiration from the past. During the visit, five iconic trends emerged, but the most important ones are: healthy vineyards, more application and investment in organic and biodynamic methods, and focus on the growing direct-to-consumer terminal sales.

A regional manager in Burgundy said, "We may have to guide the future development from the source". "It is worth emphasizing that organic and biodynamic methods are increasingly respected in Burgundy. There is no doubt that this is the method we used to use. People are now re-selecting it and pursuing higher quality in a more natural state. "

Nearly 100% of owners, winemakers and marketing managers clearly pointed out in interviews that it is the most important trend to protect and manage healthy vineyards through the practice of sustainable, organic or biodynamic methods. The main reason for adopting this agricultural technology is that global climate change is getting more and more attention, and more people realize to protect the environment for their children's future.

As a wine producing area that relies heavily on distributors and agents for export and sales, the second trend is to pay more attention to direct sales to consumers, which is very surprising. Even though this has not been mentioned by all wineries, the sales volume through this channel is still very limited, but in the past few years, many small wineries and big brand agents have integrated tasting rooms and winery tours into their business. Other companies are expanding private wine sales by distributing wine to major target customers, which is similar to the private wine mailing list used by luxury wineries in the United States. The main reason why they do this is that they are under pressure from end consumers who are more experienced in traveling to the producing areas, just as they have done in other wine producing areas in the world. Although many manors don't have much sales ability, they have realized the advantages of establishing closer ties with end consumers and still maintain positive relations with dealers.

According to a marketing manager, "I think Burgundy Winery is gradually awakening, and we need to pay more attention to end consumers." Now more manors have their own tasting rooms for tourists to stop and taste. As more and more tourists come to Burgundy, they want to taste more wines from producing areas and manors. This will be a new trend in Burgundy, and we have integrated into it. "

The third trend is to improve the quality of wine itself, which most people think is mainly due to the adoption of organic and biological dynamic vineyard management methods. "This trend (organic planting) is pushing the quality of our wine to improve. We found that the wine juice tastes better, pure, natural and balanced. " Some winemakers report that the style of Burgundy wine is changing.

The ultimate trend mentioned by several landlords is integration. They see more producing areas being sold to larger producers and foreigners from other countries buying Burgundy vineyards. This may lead to some additional changes in marketing and direct-to-consumer behavior.

All in all, all the trends show that Burgundy will continue to be full of vitality and attractive to wine lovers. Burgundy will also be more hospitable to future wine tourists. Although the focus of more producing areas is that the high price of Burgundy wine is unbearable for ordinary consumers, most people admit that nature has finally controlled the output of the products. The extreme weather in the past few years has made the price increase in Burgundy more continuous, but the recent "gambling auction house" has dropped slightly compared with last year.

This article was edited by Shen Jiaxuan. For more information, please pay attention to wine review weekly: wine_week.