How popular is Li Jiaqi?

Li Jiaqi used to be the makeup director of L 'Oré al, with a monthly salary of 6,000 yuan. Because of her outstanding business ability, she was selected to participate in the network celebrity incubation project. However, with the phrase "Oh, my God" after the lipstick color test, the lipstick I recommended was immediately out of stock and became a "lipstick brother" with great success.

In this mode, after two years of live broadcast, Li Jiaqi's monthly income is as high as six figures, with hundreds of thousands of advertisements, which is called the male version of Mimeng.

Li Jiaqi's ability to bring goods even left Ma Yun behind. In the Taobao live broadcast room, Ma Yun, as a business genius, went online to sell lipstick himself, but Li Jiaqi totally abused him with a rolling score of 1000: 10.

A live broadcast has tested 380 pieces of Li Jiaqi Port, and one person can sell more than 3.5 million pieces. In just two months, Li Jiaqi's Tik Tok rose to 1400+ 10000, which was praised by nearly 100 million.

Extended data

Key points for successful on-site delivery:

After each live broadcast, Li Jiaqi will make a comeback with the team, take stock of the missing places and places that can't be done, and find out some neglected details every day, with different changes every day.

Round Zhao Yuan, the person in charge before the live broadcast of Taobao, also shared a case: an operator would ask the merchant for the delivery address every time after the live broadcast of the anchor, so as to judge which cities the anchor fans gathered in. Next, add these cities to the weather application and choose anchors according to the weather changes.

This highlights the weight of "details". In the process of live broadcast, there will be many invisible details, which will test the image of the anchor, how to speak and how to cultivate affinity with fans. Whether it is 1 hour or1hour, the anchor should take it seriously. Every detail determines whether consumers believe in the grass planted by the anchor and whether they are willing to "pull the grass" immediately.

Baidu Encyclopedia-Li Jiaqi