"Virtual people" stood on the cusp, related concept stocks rose collectively, and the blue cursor rose sharply.

The concept of virtual human rose in intraday trading on the 4th. As of press time, the blue cursor rose above 15%, Guiguang Network, Hubei Radio and Television, Borui Communication and other daily limit, Guangxi Radio and Television, Chinese Online, Huace Film and Television rose about 7%, and on Saturday, it rose about 6% in Yufeng, and Jebsen shares rose nearly 4%.

It is reported that from the central to local media, the introduction of virtual anchors has also become an important field of scientific and technological exploration in recent years. On 20 18, Xinhua News Agency released the world's first AI synthetic anchor "Xin Xiaohao". Since then, CCTV and satellite TV stations all over the country have launched virtual anchors with distinct images and different applications.

At the end of last year, CCTV news AI sign language anchor was officially unveiled. She can have a normal conversation with human beings. At the 2022 Winter Olympics, she will broadcast sign language live. At the local TV level, in addition to Xiao Yang, the host of Hunan TV, and the animated image stage competitive program "2060" created by Jiangsu TV last year, Jinan TV also launched a virtual host, such as Xiao Moore, and more and more TV stations began to use virtual hosts.

It is worth noting that in June 5438+ 10 last year, the Tenth Five-year Scientific and Technological Development Plan for Radio, Television and Network Audio-visual released by the State Administration of Radio, Film and Television proposed to "promote the wide application of virtual anchor and animated sign language in news broadcast, weather forecast, variety science and education and other program production, innovate program forms, and improve the efficiency and intelligence level of production and broadcasting". "Planning" points out that for TV programs such as news, variety show, sports, finance, meteorology, etc., research on virtual image synthesis technology, including 2D virtual image synthesis, 3D virtual image driving, virtual engine construction, voice driving, motion capture, facial expression capture and other technologies to improve the efficiency and quality of program production; At the same time, explore the application of virtual images such as short video anchor, digital network celebrity and live broadcast with goods in the interactive link of the program to increase personalization and interest.

With the increase of application scenarios and people's curiosity about trendy things, the organization expects that the virtual human market will maintain rapid growth. According to Ai Media Consulting, the market scale driven by virtual idols will exceed 300 billion yuan in 2022, and CAGR will increase by 73% in 20-22.

Western Securities pointed out that from the application level, virtual people can be applied to film and television, media, games, cultural tourism, retail and other fields, including on-site rewards and commodities, commercial performances, brand endorsements, film and television performances and so on. At present, the virtual anchor of the head can be compared with the real anchor of the head, whether it is the scale of live broadcast or the number of fans. The traditional film and television content production industry chain relies too much on artists/stars. First, high cost; Second, personal conduct is not well controlled, and once it is turned over, it will cause huge losses; Third, after becoming famous, it is easy to leave the company that once cultivated oneself and set up a studio. Virtual people do not have the above problems. Compared with cultivating idols in real life, virtual idols have the advantages of high plasticity, controllability and certainty, and no risk.