Excuse me, how do you maintain cut flowers?

Guiding scheme for the operation of newly opened flower shops

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Lianhua. com 2005-6-2 1 9:50:34 comes from the internet.

1 First of all, we must understand the situation of the world flower market:

Now there are flower shops everywhere in Taipei, as many as restaurants and hotels. The flower varieties on the flower stands of flower shops in Taiwan Province Province are: rose, peony, chrysanthemum, lotus, lily, tulip and so on. In the climate of Taiwan Province Province, roses are in full bloom all year round, with large petals, which symbolizes affection and fraternity. They are often birthday gifts for relatives, friends and lovers. At the birthday party, putting a rose basket can add to the festive atmosphere. Peony flowers are huge and elegant, symbolizing grandeur, and are often used as birthday gifts. In the eyes of Taiwan Province compatriots, chrysanthemum symbolizes elegance and nobility. People often give brightly colored pink and purple chrysanthemums at festival ceremonies. Lotus represents holiness and nobility, and also has the meaning of harvest, auspiciousness, health and longevity. People in Taiwan Province Province like to give them to their former officials. Lily symbolizes sweetness and purity and is often used as a gift for young women. Tulips have gorgeous buds, which are commonly used by men to express their love for women in Taiwan Province Province. Mr. Zhu Shengming said that Luoyang Peony, as a cut flower, will have great development prospects if the three links between the two sides of the Taiwan Strait are realized. Taiwan Province province alone consumes a lot of peony cut flowers every year.

Taiwan Province Province is rich in Phalaenopsis. In recent years, Taiwan Province Province has vigorously developed Phalaenopsis and exported it to the world. But there is competition from Phalaenopsis in Thailand. Mr. Zhu Shengming wants me to promote Phalaenopsis in the mainland flower market and help promote the surplus Phalaenopsis in Taiwan Province Province. It's a pity that the authorities in Taiwan Province Province banned the three links, which can only be a sigh for the Phalaenopsis consumer market in mainland China.

American flower market:

Whenever Valentine's Day comes in the United States, flower shops everywhere are always full of customers, and young men and women compete to present flowers to their lovers. However, after Valentine's Day, the turnover of flower shops began to decline. But in recent years, the situation has changed, and fresh cut flowers have become one of the commodities that people must buy all year round. The demand for foreign flowers in the American market has soared. Most flowers are imported to the Netherlands, and a large number of tulips are imported to the Netherlands every year.

French flower market:

The French can't live without flowers. They can't visit relatives and friends, attend weddings, invite dinner, celebrate festivals and decorate their homes every day. On the street of Paris, you can see a flower shop not far away.

British flower market:

British people like to visit flower shops, men buy more roses, and women send roses to the opposite sex. Dianthus caryophyllus, tulip and freesia.

German flower market:

The window arrangement of flower shops in Germany is very eye-catching and unique. Flower shops are generally equipped with white transparent glass doors in front. As soon as the customer walked to the door, the doorbell rang sweetly. The flower girl immediately came up to you and said, "Hello, what can I do for you?" Makes you sound kind and comfortable. Through the comparison of colors and varieties, the arrangement of flowers in the store is very harmonious. The quality of flowers is impeccable. Whether you buy one, a bunch or a big flower basket, you won't find a yellow leaf or a bad flower. There are many flower shops in Germany. You can always find flower shops in cities, villages, towns, alleys and alleys. The annual consumption of fresh cut flowers in Germany ranks first in Europe.

At present, the developed countries represented by the United States, Western Europe and Japan cannot meet the demand of the domestic market because of their high consumption level. They import a large number of fresh cut flowers from producing countries and regions every year, while countries and regions that export fresh cut flowers, such as Holland, Israel, Mexico, Guatemala, Thailand, Colombia, Kenya and Taiwan Province Province, earn money from these developed countries. The Japanese imported a large number of Phalaenopsis from Taiwan Province Province, which made the flower farmers in Taiwan Province Province rich.

2. About the initial motivation of the flower shop:

In many people's minds, flower shop is a good career. On the one hand, I feel very happy to work in an environment full of flowers every day; On the other hand, people's consumption level of flowers has increased now. Flowers have become people's favorite gifts for visiting relatives and friends on holidays, and everyone's life is getting better and better. More and more people will buy flowers naturally, and the prospect of flower shops will be good.

From the perspective of doing business, flower shops should be regarded as typical small-scale operations. Small rooms can be simply decorated, and white walls on all sides can also reflect the beauty of flowers. Plus the purchase cost, it costs tens of thousands of dollars to open a small flower shop. Now many laid-off people want to do some small business, and the cost of flower shops is what they can afford. The author has seen a survey of students in a flower school, and almost 95% of the students in 100 plan to open a flower shop. Coupled with the existing flower shops, the intensity of competition can be imagined.

However, the flower shop is not as easy as imagined. After all, flowers are fresh things, and flower shops are a risky industry. Flowers will wear out from the moment they are bought. If business is bad, we can only watch them wither and rot. You can't buy more high-grade flowers. If it can't be sold, the loss will be too great. But if there are no high-grade flowers to sell, you may lose orders with higher profits, which will have to make people worry.

From the flower industry in Taiwan Province Province, I learned about the operation of flower shops in Taiwan Province Province. According to incomplete statistics, there are more than 300 flower shops in Taipei. Their basic feature is that they all have their own stable customer base and their own trading area, which avoids direct competition among flower shops. But now many flower shops in Xinjiang often attract customers by reducing prices, which falls into a vicious circle and does not conform to the market rules. Therefore, how to establish and maintain a stable customer base is the key for flower shops.

3. Where are the business opportunities for flower shops?

Flower shop, as its name implies, is a place to spread beauty, and the commodity is flowers, so floral art is the soul of flower shop. First of all, people engaged in the flower shop industry must go to a professional floral school for further study and strive to improve the level of floral art in order to serve customers with high quality.

A. Have a unique business philosophy, locate a flower shop and build a brand flower shop. Operating a flower shop is based on the principle of honesty and service first, and sincerely serves consumers. Establish competition awareness, market awareness, reputation and brand. To run a flower shop, you should learn to be a man. Life is alive, being the first. When you engage in business activities, you should pay more attention to being a man.

Pay attention to the positioning of the flower shop. From the aspects of flower shop location, name, business hours, trademark registration, etc., the CI system and organization (floral design department, business development department, accounting department, transportation department) of flower shops should be conducive to building famous brand flower shops, launching brands and displaying images.

B. pay attention to customer psychological analysis. Customers go to the flower shop to buy flowers, and the flower shop staff should analyze the customer's psychology. (1) According to age, clothing and transportation; ② Consumer's mentality, face, mood, habits and hobbies. Consumers are often wary and distrustful, and they should try to eliminate these situations. ③ At the same time, we should analyze the characteristics and uses of consumption and observe the attitude of customers to spend money, which is related to people's education level, lifestyle and consumption concept. When introducing flowers, first ask about the purpose, then choose the style (bouquet or basket, bouquet is romantic, basket is solemn), then choose flowers for floral creation, and finally mark a suitable price.

C. focus on characteristic management and marketing. Flower shops should attach great importance to characteristic management, unique store design and family-style layout in the store (decorating the flower shop space with artificial flowers and flowers), and there are complete varieties of flowers and leaves at home and abroad; Unique floral style. Attach importance to festival management and various forms of services. For example, flower shop decoration should have innovative ideas, unique layout, elegant and charming artistic atmosphere, giving people high-quality cultural enjoyment. Set up telephone contract flower delivery, door-to-door flower arrangement service, annual collective birthday flower delivery, flower rental, online flower shop, etc.

Operators should not only run flower shops, but also run markets and innovate in art, management and service. Festivals often occupy a large proportion in the operation of flower shops. It is necessary to publicize in advance (such as hanging a banner with white characters on a red background in front of the store), analyze the market demand, prepare the supply of goods, organize skilled flower shops and flower delivery personnel, and conduct appropriate marketing (such as store advertisements, media advertisements, sending faxes and emails to major units before the Spring Festival, etc.). ), pay attention to old festivals such as Valentine's Day, Christmas, Mother's Day, Teacher's Day and Spring Festival, and develop Valentine's Day and Secretary's Day on Qixi.

2 1 century will be the era of internet, and people of insight from all walks of life are paying attention to this emerging field. Flower shop operators may wish to participate in e-commerce. The characteristics of e-commerce are suitable for flower trading and enhance their competitiveness. Flower shops can also carry out brand joining, all-night flower shops and other forms.

D. pay attention to the quality training and management of employees.

It is necessary to formulate a flower shop management system, standardize employees with the system, and cultivate employees' sense of ownership. Cultivate professional managers of flower shops. Managers (store managers) and employees are responsible for each other. At the same time, flower shops should often carry out floral training to improve the floral technical level of employees and improve their knowledge structure and aesthetic cultivation. Subscribe to more books on floral art, as well as China Flower News, Garden, Flowers, Taiwan Province Floriculture and other books and periodicals, so as to keep abreast of the flower fashion trends and connect with the international flower fashion trends as soon as possible.

The competitiveness of a flower shop in the external market depends on whether the internal basic management of the flower shop is in place; Comprehensive innovation ability is the source of power for the development of flower shops. Flower shops should learn from Haier's DEC management method, comprehensively control and clean up everyone, everything and every day, formulate a target system, control Nissin and formulate an effective incentive mechanism. Good varieties can bring good prices. Flower shops selling all kinds of floral works must be artistic and value for money. Never drive up the price, and don't spoil the cheap sale. The price must be reasonable. All inferior flowers and dried flowers are willing to throw away and never sell. We should learn from Haier's excellent service, innovate service, constantly expand service content and establish a good public image.

Flower shop services should take customer complaints seriously, and once customers buy flower products with quality problems, they must properly handle them to satisfy customers.

A flower shop should strive to be a famous brand flower shop. Every employee should strive to be an excellent employee through his own honesty and hard work, and strive to be smart, diligent, agile and eloquent. We must put the word "sincerity" in the first place, be honest and sincere, treat customers sincerely, open up customers, stabilize old customers, win new customers, and do all the work conscientiously.

From the site selection, we should choose places with convenient transportation and many people, such as commercial centers, high-grade villas, apartments and office buildings. The central hospital is located in the central area of the city. One advantage of opening a flower shop near the hospital is that in the off-season of flower consumption, patients hospitalized in the hospital are not weak. This can increase the flower shop's income in the off-season and keep some expenses. In addition, some fruits and non-staple foods can also be sold with it.

After the site selection is completed, it is the problem of signboard design, storefront decoration and layout. Signboard design should be concise, lively, easy to remember and endowed with cultural connotation. Store logo should be eye-catching, and its design should lay the foundation for the development of chain stores in the future. The decoration in the store should be simple and the colors should be light and bright. Proper use of European wrought iron can improve the taste of flower shops. The display of goods should be few and precise, so as not to appear chaotic. In addition, more spotlights should be installed in the store. Because spotlights can set off the atmosphere of flower shops, beautify works and beautify the role of flower shops. This is very important.

In terms of business scope, flower shops can focus on flowers, potted flowers, dried flowers, craft silk flower, flower utensils and wedding services, or run other complementary goods and services according to local conditions, so as to improve the comprehensive economic benefits of flower shops. If the economic strength is limited, you can take the form of capital operation and operate in partnership with units or individuals associated with flower shop business.

The flexible business hours of flower shops can meet the needs of customers at different times; Flower shop decoration inspection can provide consumers with a good shopping environment and make consumers feel more happy; Flower shops serve the community, allowing consumers to enjoy faster service.

To run a flower shop, the variety must be complete. After the consumer's needs are met and it is convenient, he will come again next time. As an operator, we should constantly improve the level of floral art to adapt to the increasing appreciation level of consumers. Flower shops pay attention to learning and accumulating knowledge and skills, communicate with peers, and selectively participate in various short-term training and learning according to their own economic situation in order to learn from others' strengths. Innovation is mainly reflected in floral design, which is also the source for flower shops to establish service brands and create their own characteristics.

The service of flower shops runs through the whole business process, which is directly related to whether there are "repeat customers" and market share. Most of our consumers don't understand flower language when they consume flowers. Therefore, flower shops should guide consumption, and in addition, in order to meet the individual needs of a few consumers, they should arrange halls for them and carry out floral design. After-sales service is mainly reflected in imparting knowledge of maintenance and freshness to consumers, visiting customers frequently, mastering their new consumption requirements and trends, and replacing new flowers for customers with leasing business in time.

Good wine is also afraid of deep alleys, and flower shops should pay special attention to direct and indirect advertisements.

First, employees' responsibilities are clear. New employees can see all the work contents that need to be responsible in the responsibility manual, when to change water for what flowers, employees accept the leadership of the manager, and the manager is responsible for the general manager. Second, adopt scale operation. Several branches report purchase orders and sales on time, and the head office is responsible for unified purchase and distribution. Each store has a detailed sales curve, which records the variety and quantity of flowers sold at each stage, which is very helpful for the purchasing direction and accurate cost accounting in the next sales season. The third is to give employees promotion opportunities, organize flower competitions all over the store from time to time, promote learning, select outstanding talents and retain talents. Moreover, flower shops recruit all the year round and constantly choose better employees, which also encourages everyone. With this more rigorous working procedure, the general manager of the flower shop can leave home to seek greater development and grasp the market.

Staffing is relatively stable, which is more conducive to the development of flower shops. For a good shop assistant, send him to a flower class and the expenses will be fully reimbursed in two years. If there is a flower activity, try to let him go. In this way, the clerk feels that he can make progress and make progress in his work. The flower shop also rewards outstanding employees with 3% performance shares. With these management measures, the clerk can unite with the boss and try to run the flower shop well.

4, positioning-set the face of the flower shop.

Before opening a flower shop, we should not only weigh the funds in our hands, but also pay great attention to the positioning of the flower shop. There are two typical orientations. One is to choose high-grade flower shops with exquisite decoration and high quality products for middle-and high-income people, and the other is ordinary and friendly small flower shops with affordable prices and ordinary materials. Pay attention when making decisions, because of the price, it is relatively the most difficult to open the market and occupy a stable customer base. Because the customers of this kind of flower shop are the most critical and difficult to conquer, and opening this kind of flower shop requires more capital investment in selecting geographical location and publicity, and at the same time, the service and floral level must stand the scrutiny and test. Of course, there is always a reward for giving. Once this kind of high-end stores open up the situation and operate normally, their operating conditions are the most stable and can best withstand social and economic fluctuations. Here, there is an example in front of us. Taipei Garden, which is well-known in the flower shop circle of Taiwan Province Province and oriented to high quality and high level, has enjoyed a good economic growth of 3% in 2000 under the current economic downturn in Taiwan Province Province due to its long-term good operation, and has embarked on a wonderful road for the development of high-end flower shops.

Compared with the abundant funds of high-end flower shops, small and medium-sized flower shops need to start slowly and steadily. Usually, small shops are risky, and the competition between shops of the same grade is more intense. At this time, we need to have a firm belief that small shops can also play brands. From the aspects of facade characteristics, flower quality, flower art and service level, and careful planning of business projects, we will gradually improve and reach a higher level. A successful businessman once said, "No matter how high or low you start, you should think about making it a century-old shop from the first day."

In addition, there is a big taboo in the positioning of flower shops, that is, neither high nor low, neither up nor down, in an attempt to give consideration to both. This practice is difficult to be recognized by both consumers and is a very dangerous decision.

5. Basic maintenance methods of fresh-cut words:

As a living art, flower arrangement adorns the living room. How can we create a fine flower arrangement with rich connotations? The author believes that we should start from the following aspects.

First of all, conception and material selection.

Different festivals, seasons and other environments have different shapes and artistic conception of flower arrangement. Only when the needs of conception are clearly defined in different environments can we better prepare for the works created. For example, the flower arrangement in the wedding room should mainly express happiness, and roses, tulips, calla lilies and other flowers are commonly used. Another example is Valentine's Day, in order to highlight its romantic mood, choose roses, forget me, gerbera and so on. The containers used can be related utensils, such as one-piece bottles, to show affection. Another example is Children's Day, which expresses the sweet and colorful dreams of childhood, and selects some small Huang Ju, A Man Called Autumn Flower, little star flowers and other interests that are beneficial to children. Mother's Day should focus on showing maternal love and choose carnations and other flowers.

In short, when signaling with ornaments, it is best to simply summarize and abstract the ornaments used for signaling, so that people can understand and feel subtle. And pay attention to the creativity of the objects belonging to flowers, which is conducive to the theme expression, and don't put the cart before the horse. If flowers are used as decorations, the unique charm of flower arrangement art will be lost.

Second, the flower material technical treatment

1. Pay attention to the cutting time. The water and nutrients contained in flowers are saturated in the morning. At this time, cutting can prolong the flowering time. If you don't cut enough, you can wrap it in paper and keep it in the refrigerator at 4℃ to 5℃.

2. Soaking, scalding and burning methods After cutting flowers or arranging flowers, the flower branches are soaked in boiling water for 1 min, or burned on the flame of candles or alcohol lamps, and then soaked in medical alcohol. Rinse with clean water after taking out to prevent juice from flowing out of stem tissue. Scalding is mostly used for grass flowers, and burning is mostly used for woody flowers.

3. Water cutting method: immerse the pedicel in clear water, and obliquely cut the branches with scissors to avoid the difficulty of water absorption caused by air entering the catheter. This method is not suitable for flowering branches and succulents with milk. 4. Squeezing method is mostly used for woody cut flowers. Squeezing gently at the end of the flower branch 3 cm can expand the water absorption area and prolong the water-saving effect of flower arrangement. 5. Apply flowers to the incision. After cutting, the incision was smeared with gibberellin and dilute hydrochloric acid to inhibit germs and prevent the incision from rotting.

Third, the maintenance of flower arrangement after molding

1. Change the water regularly (distilled water and ionized water are better) and update the stem incision (usually once every 3-5 days, in water). 2. When the weather is hot, you can put ice cubes in the vessel, or you can put a proper amount of charcoal or salt in the vessel to play an antiseptic role. 3. Add 0.05% boric acid, sulfur, carbolic acid, salicylic acid and vitamins. Water culture or water culture with 0.033% aspirin or 0.025% potassium permanganate solution. 4. Spray leaves with clear water frequently to reduce water transpiration in plants, and spray fertilizer on leaves appropriately to supplement nutrients. 5. Properly placed, flower arrangement should avoid sun exposure, wind blowing, smoking and other phenomena, preferably in a relatively cool place.

6. How do flower shops compete with the flower market for market share?

Now there are many flower wholesale markets all over the country. However, these so-called flower wholesale markets are actually hypermarkets with the same price, and they are a transitional sales form in the development of flower industry. Flower market is not only a wholesaler of flower shops, but also a retailer, which has a great influence on flower shops. Faced with this situation, flower shops have no way out without their own characteristics. Therefore, as a retail flower shop, it is necessary to explore its own advantages, such as geographical advantages, service advantages, comfortable shopping environment and high level of floral art, in order to build its own brand.

So how can a flower shop sell flowers to consumers? I think it is very important to improve the florist's floral level. At the same time, operators should constantly innovate and make their own characteristics according to the needs of customers and local actual conditions. There should be no products unrelated to flowers in the products operated by flower shops, especially in the off-season of flower sales in summer, otherwise the image of flower shops will plummet.

In addition, the choice of flower shop address is very important, which is directly related to the economic income of flower shop. If you choose a general area, the operator just wants to get by, and the flower shop can't stand the market test. In order to attract more people, the flower shop must choose a location with convenient transportation and parking. The area of the storefront should also be gradually increased according to the size of the business volume. The overall image of the flower shop can not be ignored. From flowers and utensils to the decoration of shops, we must be natural, fresh, elegant and chic. There must be attractive new works in the window every day. If you add light treatment, you will get unexpected results.

The flower shop will be open for a long time, which makes customers feel that it is convenient to buy flowers in this flower shop. Shanghai Xinyi Flower Shop is open from 8 am to 9 pm. According to statistics, every night from 6: 00 to 9: 00, the turnover in this period accounts for a quarter of the whole day's turnover, because evening is the most active time for young people. In addition, flower shops should also have their own characteristics in managing flower varieties, such as conventional varieties and special varieties, and often change the style of flower arrangement works. In short, innovation should be the motto of a flower shop.

7, management innovation is the core of creating profits:

Paying attention to characteristic management and marketing flower shop industry is a relatively easy industry to enter, so we should attach great importance to characteristic management. Unique storefront design and in-store layout; Flowers and leaves with complete varieties at home and abroad; Unique floral style, develop the consumption potential of large companies, be their public relations secretary, and provide one-stop service for their various flower consumption; Attach importance to festival management and various forms of services. Flower shop decoration should have innovative ideas, unique layout, rendering gorgeous, elegant and charming artistic atmosphere, giving people high-quality cultural enjoyment. Expand the business scope, such as telephone booking flower delivery, door-to-door flower delivery service, group birthday annual flower delivery, flower rental, shopless flower shop, online flower shop, flower express service, etc. And you need to work hard everywhere.

2 1 century will be the era of internet, and people of insight from all walks of life are turning their eyes to this new field. Flower shop operators may also wish to participate in e-commerce. E-commerce is fast and accurate, suitable for flower trading, opening an online flower shop and building a virtual flower shop online to enhance their competitiveness. Flower shops can also be brand chains, no shops, all-night flower shops and other forms.

Pay attention to the quality training of employees, pay attention to the management of store affairs such as finance, formulate the management system of flower shops, standardize employees with the system, treat people with courtesy, and treat people with courtesy. It is necessary to cultivate employees' sense of ownership and professional managers of flower shops. Managers (store managers) and employees are responsible for each other. At the same time, flower shops should often train their employees in floral art, improve their level of floral art, improve their knowledge structure and improve their aesthetic cultivation. Subscribe to more floral books and periodicals, keep abreast of floral fashion trends, and integrate with international floral fashion trends as soon as possible.

Management system generally includes general rules, duty and off-duty system, sanitation, operation and management, service, financial accounting, reporting and assessment system, safety system, salary, telephone, water and electricity invoices and other management systems, leave and handover system. The professional manager system is implemented. Under the leadership of the manager, employees are clear about their responsibilities, and employees are given promotion opportunities, flower training and other incentive mechanisms. Flower shops should analyze the financial accounts in time to find out the weak links and provide the basis for decision-making. The competitiveness of a flower shop in the external market depends on whether the internal basic management of the flower shop is in place; Comprehensive innovation ability is the source of power for the development of flower shops. Flower shops should learn advanced management methods, control and clean everyone, everything and every day in an all-round way, and formulate effective incentive mechanisms.

8, flower shop how to develop the customer market:

Good service is very important for flower shop management, and with the rapid development of flower shop industry in recent years, we find that this "good" has not only meant enthusiasm and thoughtfulness, but also has maneuverability and can bring greater benefits, which has become an increasingly important part of flower shop management strategy. The articles published by this journal from now on only reflect several aspects of successful service. At the same time, we warmly welcome flower merchants with relevant experience to make suggestions for the service plan.

It is the wish of all flower shops to firmly "catch" every customer who buys flowers and open up a broader customer market through them. So how to operate specifically? Miss Huang from Hong Kong tells the story of the flower shop industry in Hong Kong, which will definitely give you some inspiration. In Hong Kong, some calculating flower shops will ask every customer to fill out a form with my address, telephone number, birthday, family's birthday, the purpose of buying flowers, the person who sent them, and even the price of buying flowers this time. Don't underestimate this material, it contains unlimited business opportunities. In the future, flower shops will send cards and flowers to customers on holidays and birthdays and establish friendly relations with customers. In this way, on the one hand, when customers need to buy flowers again, they will think of this flower shop first; On the other hand, when the customer's family is going to have a birthday, or other days that need flowers are coming, the flower shop can call as a friend to remind them that they want to buy flowers again. According to the customer's last consumption level, kindly recommend the same or slightly higher price floral works to him. In this way, customers will gradually cultivate their own flower consumption habits, and one-time consumption is likely to extend to lifelong consumption.

It is possible to find new customers in the flower shop by looking at the object and purpose of customers sending flowers. For example, if a customer sends flowers to a business partner, the flower shop can directly ask the other party: Do you need a gift in return? If a customer sends flowers to a friend, is it to celebrate marriage or have a baby? Do friends and couples also need to buy flowers for their first wedding anniversary next year or their children's full moon birthday? For similar problems, flower shops will be cautious. When potential customers become real customers, more business opportunities will follow.

It should be noted that the smooth development of these businesses also requires good product reputation and high-skilled communication. Miss Huang stressed that flower shops should stress credibility, the first service customers get is perfect, and then the service can be accepted. In addition, from the beginning of asking customers to fill out forms to constantly "disturbing" them with various forms, we must master certain skills. How to fill out the form if the customer enters the store in a hurry to buy flowers? "Leave your business card or contact information and send the form later. At the same time, be sure to attach a small gift! " Miss Huang said: "After the customer bought the flowers, he called in time to ask if he was satisfied. If possible, talk about your family, and then send greetings and cards. When he is familiar with the flower shop, he will recommend products to him and be easily accepted. This work is also quite detailed. "

Once a stable and considerable customer base is formed, the work of the flower shop is easy to do: prepare product introductions in the off-season and send them to customers in advance, so that they can book flowers at preferential prices. In this way, on the one hand, when the peak season comes, the flower shop will be more planned and scientific in purchasing and manpower allocation, on the other hand, it will also promote the consumption in the off-season. It is said that it is not a problem for a small flower shop in Hong Kong to make a profit of tens of thousands of yuan in the off-season. Miss Huang said: "The consumption of flowers is often the result of cultivation." Indeed, flower shops will open their minds, develop customer markets, and effectively guide consumption, and will certainly achieve an ideal operating state.

9. Hot spots of manufacturing and consumption:

One of the key factors for the success of flower shops is whether they can attract consumers and stimulate their desire to buy. In addition to making full use of existing festivals, flower shops should also actively develop and create consumption hotspots, create business opportunities, attract consumers and increase sales. A few days ago, the author listened to Mr. Lin, the owner of Taipei Garden in Taipei City, Taiwan Province Province, introducing his business methods, in which he talked about how he created consumption hotspots to promote consumption, which was deeply inspired.

Mr. Lin said that the competition between flower shops is fierce now, which is not terrible. Only competition can make progress. Flower artists should think hard and create business opportunities with wisdom. Valentine's Day is often close to the Spring Festival, and it is the peak season for flower consumption. In the summer when the price is low and there are many flowers, there is no corresponding flower consumption climax. Therefore, Taipei Garden takes the seventh day of the seventh lunar month as China's Valentine's Day in combination with the folk tradition in China. They jointly held the China Valentine's Day Flower Show with the department stores in Taipei, and promoted it, which attracted consumers' attention, stimulated the consumption of flowers in the off-season and formed the climax of flower consumption. The influence of Valentine's Day in China also spread to Holland. In the past, Dutch flower farmers usually put roses to sleep in July and August. Now, they must produce a lot of roses for the market in Taiwan Province Province. Developing holiday consumption is only one aspect of creating consumption hotspots. Taipei Garden has also prepared a floral design scheme-"Daily Flowers" to introduce to consumers to guide consumption. Every season, different floral design styles will be launched, printed into exquisite brochures and distributed to customers. In this way, under the careful planning and guidance of flower shops, the frequency of flower consumption hotspots has increased, which has brought good economic benefits to flower shops.

10, floral design is the basis of opening a shop;

The secret of flower shop management is that flower shops not only sell flowers, but also provide consumers with high-level floral works and floral design services. If the flower shop simply wraps the flowers, or if the flower shop only sells flowers and fights for the price, the competitiveness of the flower shop will be greatly reduced, especially in the face of the present situation of many flower wholesale markets in the city, the flower shop must emphasize the style and improve the taste of its works. The lack of floral design awareness is also the main reason for the gap between China flower shop industry and foreign counterparts.

Now people's spending power is gradually improving, and flowers have entered people's daily life conditionally. People have different preferences for floral works. Quiet people may prefer simple and generous flower arrangements, while lively and cheerful people may prefer colorful ones. Therefore, tailoring is the direction for flower shops to develop their business. In countries with high flower consumption, different festivals and occasions have different theme flowers, and consumers with different hobbies can also find personalized floral works that suit them. Therefore, our flower shop should constantly learn the theory of floral design at home and abroad, use diversified artistic materials and international professional floral design concepts, carefully design and make internationally popular floral decorations, and attach importance to the dissemination and research of floral culture. For example, professional designers go to the site to do design evaluation, provide design schemes and computer color renderings, or floral designers come to the site to operate; Learning and communication in flower classes run by well-known flower shops at home and abroad are all effective ways to improve the level of flowers, improve the visibility and economic benefits of flower shops.

Many flower shops often complain that consumers' demand for flowers is cheap, high quality and shops.