Real estate activity planning

Real estate activity planning article 1 1, activity time: every Saturday/Sunday;

2. Location: Sales Center

3. Activity form: The following activities (1) and (2) are carried out by turns in different periods, without repetition.

1) "You look at the house, I give gifts";

2) "Lucky Wheel";

3) "Carp yue longmen, Surprise Lottery";

4. "Look at the house, I'll give you a gift" activity:

1) Gift recipients: all the intended customers who visit the project sales center will be given gifts with different values:

2) Gift value: The gift value varies with the customer's intention.

A. Customers who visit but don't register: Toothpaste, detergent and napkin with the same value can be selected in 3 yuan;

B. Visit registered customers: any gift with 6 yuan value is the same;

C, immediately place an order and give away a bottle of 1000ml rapeseed oil;

5. "Lucky takes the lead in roulette" activity:

1) wheel design:

A, dividing the roulette wheel into 15 blocks with equal area;

B, rewards are divided into five grades, and each reward is repeated at least 1 time and at most 5 times (separately).

C, the higher the reward level, the smaller the chance of winning;

D. All visiting registered customers will get a chance to play roulette;

E, roulette reward design:

The famous city is a community integrating commercial housing and commercial flourishing shops. In order to achieve the goal of "going to the next level" in the sales of famous cities, we decided to hold the Mid-Autumn Festival party. The implementation plan of this Mid-Autumn Festival party is as follows:

I. Activity time

20xx September 12 (Mid-Autumn Festival)18: 00-21:00.

Second, the venue of the event

Mingcheng central square

Third, the theme of the event

full moon; a baby's completion of its first month of life

Interpretation of the theme: This theme organically combines developers with Mid-Autumn Festival, and at the same time renders a warm home atmosphere, implying that entering is going home.

IV. Purpose of the activity

1. Build a platform for close communication between owners and developers.

2. Establish the corporate image of the developer and further publicize the real estate.

3. Dig deep into potential consumer groups.

The estimated number of participants in the verb (verb) activity.

Mid-Autumn Festival party: 600 people

Mid-Autumn Festival reception: 400 people

Total: 1000 people

Intransitive verb campaign slogan

"Go home for dinner tonight?"

Interpretation of the activity slogan: As a traditional festival in China, there is a saying in the Mid-Autumn Festival: "I miss my relatives twice during the festival", so the activity slogan can trigger this activity with a relative's inquiry, which can also arouse the public's * * *, and also implies that this activity will make all participants feel at home.

Seven. Activities and creative plans

Promotion measures before the event:

1. In this activity, you can enjoy 9. 18 discount for buying a house on the same day (note: some restrictions can be set according to the developer's situation);

2. Make and give away some cultural promotional shirts at will;

3. Make Mid-Autumn Festival tickets with the words "Famous City" (the shape can refer to the moon cake shape);

The purpose of the above activities is to strengthen the publicity effect of the activities and highlight the humanized business philosophy of developers.

Real estate activity planning the third Lantern Festival carnival, quiz to win a good gift! In order to welcome the "Lantern Festival" and thank the new and old owners, the XXXX project will hold a community entertainment activity of "Fuma Lantern Festival Courtesy Valentine's Day -XXXX Project Lantern Carnival" at the project sales center at XX. Crossword puzzles are colorful and challenging. There are also rich prizes waiting for you and your family at the scene!

Lantern Festival in China and Valentine's Day in the West meet unexpectedly. Let's join hands to spend a warm and romantic reunion festival!

Craft card copy Fuma Lantern Festival courtesy Valentine's Day

-XXXX Project Lantern Festival Carnival

front

Lantern Festival, quiz to win the gift!

hardworking

Happy Lantern Festival in solve riddles on the lanterns, solve riddles on the lanterns.

Traditional solve riddles on the lanterns.

In the traditional riddle area, each game participant can choose puzzles to guess and answer at will, and each participant finally chooses puzzles with clear answers to win prizes. Each player can only choose one puzzle, and if he answers it correctly, he can redeem the prize. Cheats: Find Du Niang if you have any questions!

Creative solutions to riddles on lanterns

In the creative lantern riddle area, the puzzles all come from the wisdom of employees in various departments, which is more difficult. Each game participant can choose a puzzle to guess and answer at will, and each participant finally chooses a puzzle with a definite answer to win a prize. Each participant can only choose one puzzle, and the correct answer can be redeemed for prizes.

Tips: Maybe a staff member standing next to you is the questioner!

Break through solving riddles in a limited time.

In the limited riddle area, the game participants guess as many riddles as possible within the specified three minutes, and finally redeem the corresponding prizes according to the number of correctly answered riddles.

Tips: Use your head and think hard! It is most reliable to rely on yourself!

Running for love on Valentine's Day

Twist silk

Participants in the game smashed as many pyramid cans as possible by throwing hydrangeas. Each participant had three chances to throw hydrangeas, and finally exchanged prizes according to the number of smashed cans.

ring

Participants in the game use traps to get cups on the ground, and each participant has three chances to ring the bell. After the game, they will exchange prizes according to the corresponding numbers in the cup.

Special statement: each game participant can only participate once in each game link and exchange prizes once. The developer has the final right to interpret this activity.

Participate in the project

Real estate activity planning 4 I. Activity conception:

Taking the traditional Double Ninth Festival as the breakthrough point, this activity promoted the traditional Chinese virtue of "respecting the elderly", used the audience's sensibility, established brand affinity, and narrowed the distance between the audience and their own hearts. Through the in-depth analysis of Chongyang traditional culture, the cultural connotation of the project will be enhanced and the project positioning will be prepared.

According to the special atmosphere of the festival, soldiers' eating habits and taste needs, various links are set up to improve the audience's participation and interaction, so that guests can experience the deep joy of gathering. It is a good opportunity to condense brand culture, establish brand image, improve influence and reputation, and finally achieve sales promotion.

Second, the purpose of the activity:

Promote sales: attack customers with perfect on-site influence and promote buying behavior.

Give back to potential customers: give back to customers' attention to the project accumulated in the previous period.

Word-of-mouth communication: let the project spread among friends through the goodwill of visiting guests.

Enhance the connotation of the project: through the joyful and warm atmosphere of activities, the temperament connotation of the project is set off and enhanced.

Three. Activity elements:

Theme: Filial Piety First, Gratitude to Evergrande —— Evergrande Du Ming Chongyang "Crab" Festival.

Activity time: 20xx 10 10/month 16 (Saturday)

Activity crowd: intended customers

Activity concept: Happy, warm, with traditional folk customs, carry forward the traditional virtue of "respecting the elderly"

Venue: Evergrande Du Ming Real Estate Project Site.

Four. Activity content

Project presentation: multimedia broadcast is the main way on the spot (such as using projector to play promotional film to render the communication effect), and other publicity methods (such as project sand table presentation and data distribution) are used to demonstrate the project vision and narrow the audience distance.

Visit the model house: the property consultant will lead the customers to visit the model house and feel the comfortable life with beautiful natural resources, high grade and taste.

Tea tasting: Tea masters perform tea and invite guests to taste it.

Chongyang amorous feelings experience: set up participatory links to let guests experience the project amorous feelings better.

Appreciating autumn crabs: Invite famous chefs from Jiangcheng to provide guests with a buffet crab feast for them to taste.

Guzheng performance: build a platform on the spot, invite piano players to play guzheng, and enliven the atmosphere.

Real estate activity planning Article 5 Activity theme: "Enjoy the Lantern Festival and get together with a new party"

I. Purpose of the activity:

Cultivate holiday atmosphere, enhance the brand image of Fang Xin Real Estate, show the customer care service spirit of Fang Xin Real Estate, enhance the purchasing confidence of prospective customers, and finally promote the sales volume.

Second, the activity time: X, X, X.

Three. Target customers: all owners and potential owners.

Four. Activities:

In order to give back to new and old customers, Yuan Xinyi, Fang Xin launched the following preferential activities during the Lantern Festival:

1, on the 15th day of the first month, customers who enter the sales office to see the house will get a beautiful Lantern Festival.

2. In order to set off the festive atmosphere and increase the popularity of the sales office, a "guess prize" activity was launched. Decorative riddles are hung in the sales office, and prizes are also written. Those who answer correctly will get a beautiful small gift (prizes can be set as property, Lantern Festival, paper-cutting, desk calendar, etc. )

3. Extend the down payment loan activity of "10,000 yuan house purchase":

A customers with zero down payment (30% down payment for the second suite) have a loan for half a year;

B. For customers with loan down payment 15% (45% down payment for the second suite), the loan is for one year;

4, in order to cooperate with the publicity, so that the whole community to achieve a festive and propaganda atmosphere, continue to distribute the blessing with the name of the property at the door;

In order to cooperate with the effectiveness and universality of this activity, we hereby apply for an additional 300,000 short messages for publicity.

"Lantern Festival", during the 15th day of the first month, the new party Yuan Xinyi can buy a house with zero down payment and 10,000 yuan, and solve riddles on the lanterns won the grand prize. He was very polite and arrived early. You are cordially invited to taste it.

"Lantern Festival, colorful lanterns", Fang Xin Yuan Xinyi Shangpin has a great discount. When the time is right, you can buy a house for 10,000 yuan during the Lantern Festival, and the exquisite gifts are limited. Solving the riddle on the lantern will make you win the lottery in the first month, and the brand-new Fang Xin will invite you to taste it.

There will be a room soon! During the Lantern Festival, the top management of Shangpin, Yuan Xinyi, Fang Xin, kept making profits, with zero down payment, 1 10,000 yuan to buy a house. Solve riddles on the lanterns won the grand prize, with few products left. Arrive early, arrive early! The brand-new new party invites you to taste.

6. The sales center has been renovated again. Such as banners, balloons, riddles, etc. , set off the festive atmosphere.

Real estate activity planning Chapter VI I. Activity theme:

1 Romantic Tanabata invites beauty.

Romantic House, Happy Tanabata.

Second, the background of the incident

The seventh day of the seventh lunar month is a traditional festival of Han nationality in China, China Valentine's Day. Because the main participants in this day's activities are girls, the content of the festival activities is mainly begging skills, so people call this day "begging skills festival" or "daughter's day" or "daughter's day". Tanabata is one of the most romantic traditional festivals in China and the most important day for girls in the past.

It is said that on Tanabata night, you can look up and see the Milky Way where the Cowherd and the Weaver Girl meet, and you can also eavesdrop on the love story when they meet in the sky under the melon and fruit shelf. On this romantic night, facing the bright moon in the sky, the girls put the fruits and vegetables of the season in the sky for sacrifice, begging the fairy girls in the sky to give them smart hearts and dexterous hands, making their weaver girls skilled and begging for the combination of love and marriage.

III. Purpose of the activity

1 Create a romantic holiday atmosphere and increase customers' recognition of the enterprise;

Sincerely give back to customers, at the same time tap potential customers and enhance customer brand loyalty;

3. Enhance the popularity of XX real estate and create a good corporate image;

Cooperate with Dongguan beauty agencies to let new and old customers enjoy romance and experience health and beauty;

Fourth, the highlights of the event

1 Chinese Valentine's Day, a big discount on buying a house during the holiday season;

2. Build a flower gate with a pink carpet covered with rose petals and flowers on both sides of the carpet, so that new and old customers who come to participate in the activity can feel the romantic atmosphere of "Queqiao tryst";

Cooperate with beauty agencies to teach the secrets of beauty and health to the people present;

When the event is signed in, every female friend will get a bunch of beautiful roses and a beauty experience coupon provided by Elizabeth beauty agency;

5 On-site gifts are delivered non-stop, and every couple participating in the event can get a raffle ticket and have the opportunity to draw a grand prize;

6 wonderful live interactive games to provide love experience for couples and couples on the spot and witness the tacit understanding of love;

7 violin warm-up field to create a warm and romantic atmosphere;

Verb (abbreviation of verb) active element

Activity time: August 20th, 20xx

Venue: XX Property Sales Department Invited number: about 100 people.

Invited objects: (lovers, lovers) old customers, potential customers, Elizabeth VIP customers and other activities: health beauty forum+live interaction+holiday promotion.

Foreword of real estate activity planning Chapter VII

I. Overview:

① Opening hours: August 22nd.

② Location: Project location

Second, the purpose of the activity:

Promote sales:

(1) gather popularity, increase the number of visitors in the sales department, and thank the customers who paid in advance.

(2) Through the opening ceremony, create a hot-selling atmosphere, deepen customers' recognition of products, and improve the transaction.

(3) Arouse buyers' attention to Chaoyang Xintiandi and promote the stability of subsequent transaction volume.

(4) Check whether the price level and early promotion ideas are reasonable, so as to adjust the next marketing plan.

Establish brand image:

(1) Actively promote the establishment of Chaoyang Xintiandi project brand and further expand the social influence of the project.

(2) Strengthen information release in the region, dig deep into Shiyan local customer resources, and further attract more customers.

Three. Project status: The project has been capped, and the pre-sale permit can be obtained before August 15.

Fourth, market competition (Chaoyang Road is a rare project for sale, and the competitive pressure is small)

At present, Shiyan's real estate market is generally depressed, and many customers hold a wait-and-see attitude. However, because the school district where my project is located is excellent, my project sold well in the early stage under the pressure of the overall sales in the city.

At the same time, according to the current real estate development situation, it is expected that the market sales will increase slightly in the second half of the year, which urgently requires our project to seize the market opportunity, seize this wave of sales season in the second half of the year, and realize the perfect ending of the project.

Preparation before opening

I. Coordination of site and materials (see attached figure)

1, opening site packaging:

1) Large balloon arches and hydrogen balloons were arranged at the opening ceremony to create a warm atmosphere.

2. Layout of sales department:

(unify the external wall image of the project site; Building packaging; The viewing passage and the model room began to be built. )

1) personnel training (pre-opening sales strategy)

2) Sales control scheme (room number control)

3) Arrangement of outsourcing personnel

3. Surrounding environment layout: parking spaces are set at the event site to ensure smooth roads, and guide card is set as the main road for guidance.

Planning parking place: (need to communicate with relevant personnel in advance)

1) Before the project and along Renmin Road: 10 units.

2) Alleys on both sides of the project: 12 sets.

3) Escort Lane Car Wash: 20 sets.

4. Material preparation

1) Loushu, posters and family leaflets; Handbags (200 pieces) are used to hold loushu, sales materials and gifts.

2) Gift preparation (excluding guest gifts): 150 sets of air-conditioned quilts, distributed to paying customers and news media guests.

5. Preparation before promotion

6. Site layout

1) partition. Stage area, activity area, reception area, signature area and gift distribution area.

Figure: Schematic diagram of site layout

Second, personnel preparation: (coordination of various departments)

Overall coordination of developers' opening activities: learning from managers

Developer personnel: responsible for receiving important customers such as chamber of commerce guests and bank related households. Bank consultant: bank mortgage service personnel.

Three. List of invited media for Xintiandi opening

If you plan to invite the above media to the opening ceremony, please prepare media gifts or red envelopes.

Fourth, other preparatory work

1. Weather preparation: check the weather in the next five days, so as to make corresponding work preparations in time.

2, the customer told:

(1) Inform customers of the activity date, start time and opening discount.

(2) Determine whether you can be present on time and register.

(3) Inform the opening that there are gifts. 3. Show the opening activities of the sales department.

4. Arrangement and selection of etiquette companies:

1) Requirements: (See the activity contract of etiquette company for details): lift-off balloon, rainbow arch, stage/carpet, sound/lighting, etc.

2) Opening performance: (arranged by etiquette company) (Note: the purpose of the activity is to create momentum, attract more customers and set off the atmosphere)