In fact, you look at my space every day and have been helping me. I know you care, but why don't you admit it? I know, now is not the time to be together.

Maybe one day,&; Lduo take a look at the valley & rduo will become &; A synonym for lduo life rduo. (Photo: james martin /CNET) (Text: Steven Chancrin) Today's Silicon Valley is more than just a search engine. What they are doing is both exciting and scary. As far as Gu's financial situation and technical prospects are concerned, search is still crucial. But on the other hand, they are investing the money earned from search business in other fields to expand their business scope. In the end, Silicon Valley will no longer be just a landmark on the Internet. It is becoming an extension of your brain, a ubiquitous digital assistant, and it can understand and meet your needs even before you realize what you need. Imagine that when you are still working in the office, Gu can diagnose your daughter's illness as soon as possible according to where she has been, her energy and her temperature, and then drive her home from school. Or if you travel by train in a strange country, Gu will automatically translate the train emergency notice you don't understand into a language you can understand. Or, Gu helps you control your investment plan and avoid investment fraud. Fundamentally speaking, the valley is being integrated into your life. Imagine that when you travel, Gu will play a specially customized commentary audio for you according to your current visitors and share wonderful photos with your friends along the way. When you are driving, if Gu determines that you are in a state of excessive fatigue according to your driving reaction time and blink frequency, it will automatically take over your car and drive to your destination safely. When you meet a robber, you only need to say something related to the robbery, and Gu glasses can automatically identify the danger you are in, and transmit the sound and pictures taken at the scene to the station in real time. Does that sound good? At least I think so. But at the same time, this may be a very terrible change. If you want Gu to help you live more comfortably, you must give Gu robots unprecedented power to monitor your personal information and behavior. What medicine do you take every day? Which card did you glance at when you passed the bus stop just now? how much is it? As Gu gradually integrates social information with the services they provide, you must decide how much information to share with your friends in Gu's address book. Of course, you also need to know how to invite them to share data. Now think clearly, what is your insurmountable bottom line? It is reckless to trust the future valley completely, just like 100% trusts the present valley. I think the above scenes similar to science fiction will come true in three to five years, so now you have to think about where the bottom line in your heart is that you don't want the valley to touch. As for me, although I am already a brain powder, I am still worried that those convenient new functions will bring subtle changes that are hard to detect. After a long time, one day I will suddenly find that the valley has invaded every aspect of my life. Google Now needs access to my calendar? It seems quite useful. My Android needs to turn on the microphone so that my Google Maps application can determine whether I am outdoors or indoors according to the surrounding background sound. Yes, maybe it will help me cross the bustling airport faster. Or, my glasses need to recognize my colleagues' faces, so that Gu can infer which ones should be transferred to Google oice answering machine, while others should be transferred directly to my computer even if they call at 3 am? It's good. I certainly don't want to manually set up so many people. Taken separately, these changes seem to be no big deal. But when they accumulate together, it will have a huge impact. The thing is this: If you want the computer to do more work for you and make your life more convenient, then you have to give it more rights to know your personal life. For Gu and users, it is time to consider whether to change from supported free services to paid services. We have to face the fact that Gu is not without criminal record. Street view service, which is famous for its radicalism, was released in 2006, but it took a year to automatically blur the faces in the photos, and even later allowed the owners to remove the children from the street view photos. When collecting geographic information for the valley, they also &; Lduo is careless &; Rduo got the Wi-Fi data it shouldn't have. They also bypassed the annoying privacy settings of Safari browser in iOS. And Google Buzz, a failed social networking project, has gone too far. Gu scanned millions of books without the author's permission, because in their view, it is no different from indexing public websites. They also collected millions of laptops and their geographical information. We do have reason to worry that Gu will disclose some information that we don't want to disclose, unintentionally or intentionally. Clues have emerged: Gu Xin's task, Google Now, can integrate a variety of information, judge and provide information that users may need. The great changes that Gu is experiencing can be seen from their ever-changing corporate goals. Unlike many other companies' flamboyant and ridiculous mouths, Gu's mission &; Lduo collates information from all over the world so that everyone can access and benefit from it&; Rduo, it's very specific and direct. But Gu's statement is gradually being ruled out, although executives are reluctant to admit it immediately. At the Google I/O conference in June, Gu co-founder Sergey? Sergey brin told reporters:&; Lduo, I don't think we should be busy revising our corporate mission now. & amprduo, but he &lso pointed out that the current expression is indeed a bit too narrow: lduo Generally speaking, I think our task is to make the world a better place by using technology. & amprduo, as a statement that should reflect Gu's corporate culture, is too vague: lduo makes the world a better place &; Rduo is almost the same as another famous motto lduo does not do evil &; As vague as rduo. Although this statement is somewhat vague, it does not mean that Gu is daydreaming. From the space elevator of Google X to the ultra-high-speed broadband network of Google Fiber, it is not easy to sum up these countless projects in one sentence. In addition to containing Microsoft's existence, confrontation and waiting for an opportunity to turn over the iPad, there are many things to think about. Examples we saw at the Google I/O conference are: 1. Google Now can integrate various information, such as calendar items, valley map navigation and search records, and judge and provide information that users may need? From the most basic weather forecast to the more complicated travel schedule. 2. The notification function is enhanced in the 2.Android system, which makes the prompt a micro-application software with a more beautiful interface, allowing users to update their friends directly in the notification, such as Google+. lduo+ 1。 An operation like rduo. Of course, Google Now can also push notifications for you, such as reminding you when you should leave to see it. 3. On the computerized network glasses of Project Glass, a micro-screen, a camera and headphones are installed to closely combine electronic information with the user's interaction in the real world. Gu did not give a clear promise about what information this technology can provide, but it is easy to think of possibilities including real-time navigation and providing nearby coupons. In addition to these simple applications, this glasses can also take photos of the business card you just received, then upload the photos to your photo file, then scan and add the information on the business card to your address book, and automatically attach the photo of the business card owner. It can also recommend a suitable wine for you from all kinds of wines in the store. Gu glasses can also warn you when the person you are talking to starts to get angry. Now, these notices and the Google Glass project have been closely integrated with the Google+ social network released a year ago. In my opinion, Google+ embodies people's narrow and outdated understanding of what a valley is. Where does the money come from: Eric, executive chairman of Business Valley, who pays more and serves less? Schmidt (front left), CEO Larry? Page (front right) and co-founder Sergey? Brin, use Google to drive a car automatically. (Photo: Google) Google really wants to make money, but Page, Brin and Executive Chairman Eric? Eric schmidt didn't get too much interference from shareholders. As long as the search printing machine continues to create profits, the three of them will have room to realize their crazier ideals? If an investor is not satisfied with this, he should give up his grain stock now. This high degree of autonomy is very important: many of them focus on healthy business to optimize the overall operation, which is wise until someone comes up with a better idea. Apple has always pursued this approach; Microsoft and Nokia are negative textbooks. However, Gu obviously doesn't want to focus on only one business. This kind of & lduo； Shareholders stand aside &; This structure of rduo gives Gu more flexibility in changing business direction. Going further outside the business is a great opportunity to open up a source of profit. Gu's current business structure brought 2.9 billion US dollars (about 1 billion yuan) to shareholders in the first quarter of 2008, but almost all of these profits came from. Of the total revenue of $ 1 billion (about RMB 1 billion), only $420 million (less than 4%) comes from other businesses. It did bring good results to Silicon Valley. But as the company gradually surpasses the search engine, they now need to make a choice: should they start focusing on paid services instead of? The more personal information you share with Gu, the more Gu can choose the right one for you, but your private space will be further invaded. You may not care to let them know that you are a 36-year-old man living in Miami, but what would you think if Gu Jing heard what you said about your brother's divorce and published it accordingly, and that sentence should have been kept secret? I bet you won't feel relaxed then. Therefore, Google should really seriously consider adding a new option to its revenue structure: paid services. For many years, Gu has been offering their Google Apps service (a set of online tools, including Gil, Google Docs and other applications) for $50 per person per year. Recently, they announced that they would charge advanced users of Google Drive online storage service $5 per month for using GB of online storage space. This may mean that Gu is looking for new sources of profit. They are very cautious about how to publish: although user comments in Google+ can also be used as keywords to publish directions like Gil's e-mail messages, Gu does not intend to do so yet. It may not be easy to gradually transform from business to fee-based service, but Apple's achievements have proved that excellent products and marketing can easily convince consumers to pay for products they think are worth it. The fee-based service business may not grow as fast as the free service business, and Gu will never give up the business completely, but this transformation can help Gu successfully avoid many privacy and trust crises. The monitoring valley, which escaped from the valley, has obviously realized the risk of privacy leakage accidents, so they are trying to return some control rights of personal information to users. Maybe I'm naive, but I really think Gu did it because its employees are trying to do the right thing. But even those who think that Google gives users minimal control to appease regulators and privacy activists must admit that they do give users a chance to keep a safe distance from googlebot. For example, when Google merged the privacy settings of its services to enjoy user information in multiple services, they posted pop-up tips to users for weeks to inform them of the change. Another example is Gu's Chrome browser and browser-based Chrome OS operating system. These softwares can help you accomplish many tasks with permission, but they really need your permission to do so. Many valley services are turned on by default, such as automatically sending back the content entered by users in the column to valley. But usually they are more cautious. For example, the valley vertical and horizontal service, which can record the user's geographical location information, will only be opened after obtaining the user's permission. Similarly, Google Now is turned off by default. When using this function for the first time, there will be a full-screen page reminder: lduoGoogle Now is at your service anytime and anywhere. It needs to: store your location information regularly and provide services such as traffic warning and navigation; Use your calendar and other valley data to post memos and other suggestions. & amprduo As a user, you have two choices:&; Lduo is now&; Rduo and & lduo, we'll talk later &; rduo。 As for those users who really don't trust Gu, they can choose to use Gu &；; Lduo data liberation &; Rduo (data liberation) and&; lduo； Google take-out & amprduo data export service, extract all personal information, and then cancel the valley account. Compared with ordinary, user behavior orientation is more intrusive. But if you find them annoying, Gu allows you to delete the corresponding categories from the Preference Manager. Gu tried to return some control rights of personal information to users. When you use Google Now for the first time, a full-screen page will appear to remind you that lduoGoogle Now is at your service anytime and anywhere. It needs to: store your location information regularly and provide services such as traffic warning and navigation; Use your calendar and other valley data to post memos and other suggestions. & amprduo As a user, you have two choices:&; Lduo is now&; Rduo and & lduo, we'll talk later &; rduo。 & amplduo Take a look at the valley & rduo may become &; It's really good for lduo Life rduo to have these options mentioned above, but I have a bigger worry. Specifically, Gu's access permit system is basically invalid. The alternative will turn off the service by default, and then users need to turn on these functions specifically. Selecting the exit scheme will automatically turn on all functions, but allow users to turn them off later. Giving users these rights is the right action, but for a valley of this size, neither scheme will work. Ordinary people simply can't handle such complicated management problems. This is like today's management problem: when there are too many things to manage, we are too lazy to make it too complicated. On the issue of allowing Gu to browse personal information, not many people will patiently and seriously consider every request. Most people will only accept the default options, or think twice when modifying the terms of the contract. See how the application software on Android works. The application publishing platform established by Gu explicitly requires users to tell them what permissions these applications need to obtain. Allow to connect to the network, use the camera, store data, stay awake and monitor. Most users may read these requests when downloading new applications for the first time, but after that, they treat them like terms of service? I just ordered it without thinking &; Lduo agrees &; rduo。 In other words, if it is troublesome, users will not pay attention at all. With more and more services provided by Gu, users are getting lazier and lazier. It will only get worse, not better. If Gu just wants to know which web pages you want to browse in Chrome, it seems no big deal to let it stare at you. But what if it knows what medicine you are taking, yours, and can record your's conversation and search for relevant information from it? Just like a difficult problem, there is no better choice. Gradually switching to paid services can at least ensure that they are more motivated to please their users, rather than abusing users' personal data to please businessmen. The more powerful Gu serves, the more aggressive he is. Now is not the time to leave everything safely to Gu. But in the next few years, some people may consider doing so, because in that case,&; Lduo, look at the valley & rduo, it will become &; A synonym for lduo life rduo. Compiled from: How Google has become an extension of your thinking. Published information: foreign science and technology CNET, July 2006, 16 Article photo: news.cnet Compilation: Shell Technology.