What are the profit models of e-commerce?

The profit models of e-commerce are:

1. Utilize existing resources; for example: a clothing company sells products through the Internet (the company's products are its resources), a marketing consulting company sells products through The network provides consulting services, and portal websites use the existing huge traffic to sell advertising space.

2. Utilize certain accumulated resources; for this model of e-commerce enterprises, as long as they accumulate abundant resources, build a good platform, and increase publicity and promotion efforts, they can achieve success. You can obtain advertising revenue by attracting a large number of Internet users to visit by providing free services, or you can adopt a paid membership system.

3. Make use of the two gathered visitor resources; for this model of e-commerce enterprise, it is necessary to build an excellent platform and attract the two types of visitors targeted by the platform through strong publicity and promotion, usually starting from The stage adopts a free strategy for both visitors at the same time.

Extended information:

The new model of e-commerce, mobile e-commerce, not only provides an electronic shopping environment, but also provides a new sales and information release channel. From the perspective of information flow, the services provided by mobile e-commerce can be divided into the following three aspects:

1. "Push" business: mainly used for public information release. Application areas include current news, weather forecasts, stock quotes, lottery winning announcements, traffic information, recruitment information and advertisements, etc.

2. "Pull" business: mainly used for personalized reception of information. Application areas include service bills, phone numbers, travel information, flight information, theater program schedules, train timetables, industry product information, etc.

3. "Interactive" business: including electronic shopping, gambling, games, securities trading, online bidding, etc.

Reference material: Baidu Encyclopedia_E-commerce model