Community culture construction scheme

In order to ensure the high quality and level of work, it is often necessary to prepare a specific, detailed and targeted plan in advance. A plan is a written plan with clear content and clear steps. How should the plan be made? The following is my carefully organized community culture construction plan, which is for reference only and I hope it will help everyone.

Community culture construction scheme 1 For property management companies, good community culture can establish the brand and image of the company. While paying attention to providing high-level basic services by property management companies, we should pay more attention to strengthening the "emotional input" of community culture, and enhance the sense of belonging and cohesion of owners to the community through various forms and channels, so as to improve the overall cultural level of the community and create a harmonious and warm atmosphere.

First, the necessity of community culture construction:

Community culture does not simply refer to some entertainment activities, but an overall community atmosphere, which plays a role in rendering and influencing everyone in this group. It can not only increase the loyalty of owners to real estate, but also strengthen the purchasing confidence of potential consumers. Community cultural work, first of all, should closely combine community culture with the basic business of property management to provide more supporting services to solve the basic business problems; Secondly, through the development and innovation of community culture, we will create a harmonious community life atmosphere, thus transforming corporate culture and core values into infiltration and transmission in the community, forming a unique group cohesion and a common value goal, and enhancing the owners' sense of identity and belonging to the community.

Second, the purpose of community culture construction:

1, promote the construction of spiritual civilization in the community and enhance the cultural environment in the community;

2. Enhance the sense of belonging and cohesion of the owners to the community;

3. Expand brand influence, and enhance owner satisfaction and loyalty.

Third, the community cultural construction activity plan:

(1) Community activities:

Community activities closely focus on the theme of "home" and extend the meaning of "home", so that owners can feel that home not only represents the house where they live, but also means a warm harbor, which makes people relax physically and mentally and belong spiritually. In terms of activities, we will focus on the elderly and children, and hold more activities aimed at these two groups of people to reflect family affection and pay attention to the cultural connotation of the activities.

In community activities, Hongkun Club, as the main organizer, cooperates with Ruibang Property Company to participate in the organization and implementation of activities to the greatest extent, creating communication opportunities for owners and property personnel, making owners feel that the property always pays attention to all aspects of their family life, thus enhancing their sense of identity in property work.

1, by customer:

A. Affordable housing customers: organize activities that are close to life, serve life, be popular and have strong participation;

B. Commercial housing customers: focus on activities that reflect humanistic care and have great social influence, interspersed with mass activities close to life, and gradually guide owners to create a high-quality community cultural atmosphere with Hongkun characteristics;

C. focus on key customer groups. For customers who have bought houses and suites for many times in our company and high-end customers with high comprehensive quality, special VIP activities can be organized. For example, wine tasting, luxury promotion, golf specials, art appreciation and other activities. Highlight the high-end image of our company, so as to stabilize the purchasing power of such customers and the market influence on new customers.

2, according to the activity classification:

A, hold large-scale community activities regularly, and make some large-scale activities into fixed brand image activities. For example, New Year celebrations can not only organize community parties, but also organize large-scale thank-you meetings (such as New Year concerts), as well as theme activities such as Children's Day on June 1, Mid-Autumn Festival and Women's Day on March 8, which can achieve high participation and wide influence.

B. Irregular small-scale community cultural activities cover a wide range. Organizing activities according to the different needs of the owners, such as age, gender and hobbies, can also achieve the purpose of high participation, such as various special lectures, outing activities, sports competitions, flea markets, cooking competitions and so on. Regular small-scale activities increase the opportunities for owners and property management personnel to meet and communicate, and enhance emotional communication.

C. establish various mass organizations and carry out activities for many years. To set up a community organization, we can use the social resources that our company can coordinate and mobilize at present, such as setting up an owner's exclusive organization with Sanfu Outdoor Company to carry out various activities; For example, contact enthusiastic participants in elderly activities and set up an elderly choir and an elderly calligraphy association; Cheyou clubs, home economics training classes and so on have greatly enriched the cultural life of the owners. This content can focus on the elderly, an important group of social concern, fully reflect the social responsibility of the property company and enhance the owner's sense of identity with the property. At the same time, the property can provide a fixed community activity place free of charge to enhance affinity.

According to the above activities, our department plans to hold the following activities in the second half of the year:

(ii) Customer communication:

1. The property management company regularly organizes forums attended by owners and developers. Through the forum, establish smooth communication channels, listen to the voice of the owners in time, understand the needs of customers, and let the owners feel the positive and sincere working attitude of the property management company;

2. Publish this month's memorabilia of the property company in the form of paper briefing or mobile phone newspaper every month, so that the owners can know the working dynamics of the property company to the greatest extent, and be open and transparent;

3. Customers who play a positive role in the development of property work should also be highly concerned. The community can elect such owners as "harmony ambassadors". Through "Harmony Ambassadors", they can keep abreast of all kinds of daily information of owners, find problems in time and solve them in time, which is conducive to the development of property management.

4. Pay attention to publicity and guidance. The bulletin board of the community and the bulletin board of the corridor can be used as propaganda tools to timely release various community announcements, display activity information, warm tips, property laws and regulations, etc. , can be used as propaganda work, to build a link and bridge between daily property and owners.

(3) Customer care:

1, using SMS platform: at key moments such as major festivals, bad weather and road restrictions, timely send holiday wishes, special attention, warm tips and other information. Although the text is short, it can be deeply rooted in people's hearts;

2. Environmental layout. On holidays, all management departments carefully decorate the environment of the community. Such as Spring Festival, New Year's Day, Christmas, National Day, etc. The management department hangs balloons, colored lights, banners, etc. At the entrance of the community or the main road, let the owners feel the festive atmosphere and feel the warmth and harmony of living in the Hongkun family.

3. It doesn't need a lot of investment to set up a special activity center for the elderly and a children's play center in Liyufu plot with low commercial value. For example, the activity center for the elderly is mainly equipped with daily activities that the elderly like (playing cards, playing chess, going, flags, checkers, etc.). ) and can also carry out community activities for the elderly; The children's play center only needs to lay a simple safety mat with simple toys such as building blocks and books. This move aims to show Hongkun's concern for the elderly and children in the community, so that owners who are both children and parents can feel that Hongkun helps them share their worries and increase their sense of identity with the community.

To sum up, customer service associations and property management companies should become the "leaders" of owners' community culture, so that owners can establish a consistent value goal in their minds and all community members can enhance their sense of identity and belonging to the community. At the same time, we should also realize that the construction of community culture should have a long-term plan and the effect of community culture should be predicted and analyzed. Only by effectively controlling the development process of community cultural activities can it be truly feasible and effective.

Construction Scheme of Community Culture 21. Relationship between Community Culture and Property Management

Eating well and dressing well has always been the requirement of China people. With the continuous development of social economy, people's needs are also changing quietly. While enjoying material life, strengthening one's spiritual life has become the common goal of almost everyone. Therefore, H Feng Property Company believes that the pursuit of property management services with cultural connotations will become a major feature of the future property management market.

H rich people believe that any field centered on people's lives, such as countries, cities and communities, must have a civilized, healthy and positive living atmosphere. The strength of people's spiritual life will also promote the great development of their material life H rich property owners hope that the owners are rich in material and spiritual. Then, convey such ideas and values to the whole city, country and nation that are closely related to us.

Only when the property management company fully communicates with the owners, stimulates the owners' awareness of self-discipline and participation, and cooperates with each other, can a two-way management situation be formed, so that property management can get twice the result with half the effort. And community culture is the bridge to build this kind of communication.

Second, the overall goal of community culture in the administrative center of a certain district.

1, better shape the image of an open, efficient and friendly government.

2. Meet the needs of public servants for high-grade culture.

3. Face the world and show the cultural characteristics of the Chinese nation.

4, facing the whole country, reflecting the strong city style.

5. Realize the benign interaction between property management and community culture, and promote the continuous improvement of property management level.

Third, the community cultural characteristics of a district administrative center.

An environment without culture is not civilization, goods without culture are not fine products, services without culture are not enjoyment, and competition without culture cannot be won. With the rapid development of social economy and culture, property management has been promoted from the management of things to the height of spiritual civilization and material civilization, and advocates the management concept of paying equal attention to management and service, as well as software and hardware.

In the construction of community culture in an administrative center of a certain district, we should constantly learn and deeply understand the spirit of the instructions of the Party and the government on the construction of "two civilizations", listen to the opinions and suggestions of government officials on community cultural work, and understand its true meaning, so as to be both a propagandist, an executor and an organizer. Cooperate with the big goal of the district committee and government, carry out various and colorful cultural activities, shape noble values and correct outlook on life, and create a cultural background of the new era. Grasp the mainstream pulse of the world society today. Stand at the forefront of the times, realize the benign interaction between property management and community culture, promote the continuous improvement of property management level, and create:

Brand-new working environment and living environment

Noble cultural atmosphere

A lofty ideological realm

1, based on institutional culture, pay attention to:

ideology and politics

Elegance and taste

Profession and appreciation

2. Combining with regional culture,

Create characteristic culture

History and culture

Local culture

national culture

3. Various forms:

Cultural and artistic activities

:: Sports activities

Festival celebration

Educational activities and daily office work

Doing things for the people quickly and efficiently is the work style of cadres and workers in an administrative center of a certain district. The office staff here are relatively concentrated, the office hours are long, the mental workload is large, and there is no leisure all year round. In line with the idea of serving the organs, the leaders and the broad masses of cadres and workers, we plan and organize a series of activities in a purposeful and planned way in various forms to create a fresh, clear and elegant office environment.

4, organizational characteristics:

Plan and organize, and participate voluntarily.

A combination of dispersion and concentration.

Combine daily life with festivals.

The combination of elegant art and popular culture

Office workers have high comprehensive quality, high cultural taste, wide hobbies and certain professional qualities, which requires us to seize the opportunity, make full use of all available conditions such as any little time after busy work, according to personal interests, functions and work characteristics of each post, and refer to national policies, moral customs and ethnic customs. Under the leadership of the administrative department of a certain district, combined with the current situation, we will carry out various forms to show the cultural elegance of the organs and reflect their cultural characteristics.

Property management runs through the whole process of logistics service. As an important part of property management, community culture is also included in the property management system. In the process of developing community culture, short-term goals and long-term goals are set for each specific operation and operation procedure, and theme culture is created according to functional areas. Such as: green culture, clean culture, catering culture, etc ... let the administrative center of a certain district condense the cultural heritage of our company everywhere.

Fourthly, the orientation of community culture.

Orientation: Focusing on three themes and embodying three characteristics, the administrative center of a certain district has become a new bright spot in the professional management of government property in China.

1, three themes

(1) Create a new concept of work and life.

-reflect the spirit of the district government to keep pace with the times.

-rejuvenating the country through science and technology, revitalizing the city through science and technology, revitalizing the region through science and technology, and exchanging new technologies and new cultures.

-Provide more opportunities to appreciate literature, art and sports.

-prevent the "third state"-sub-health.

(2) Love the earth and protect the environment.

—— From bulletin boards, "user manuals" and websites to "H Feng Bao Property Special Issue", the concept of environmental protection is publicized in all directions.

-responding to a series of environmental protection activities organized by the government.

-Teaching the concepts of circular economy and urban construction.

(3) Be a civilized emissary in the new century

-strive to be a cultural Changsha person in accordance with the requirements of the government for building a civilized city.

-Organize a series of targeted theme activities on legal holidays.

-organizing various forms of social welfare activities.

-advocate paying attention to society and helping the poor.

2. Three characteristics

(1) "Humanized" management concept

Taking "people" as the core and the environment as the focus, it embodies the profound cultural atmosphere and respect and care for people. When people step into the administrative center of a certain district, they can immediately feel elegant and comfortable environment, safe and effective traffic management, convenient and fast information service and civilized, warm and thoughtful first-class service. This is only the most basic external expression of the community culture of an administrative center in a certain district. It is an important connotation of modern office building community culture to stimulate people's self-discipline consciousness and cultivate people's civilization consciousness through cultural promotion in environmental management.

(2) It has an advanced cultural perspective.

The requirements of the administrative center of a certain district for its community culture must be forward-looking. With the development of society, community culture must be defined, planned and implemented from a new perspective in terms of concept, form and content, thus enriching employees' higher requirements for working environment, quality of life and taste.

(3) Quiet and peaceful cultural atmosphere

Advocate civilized and elegant community culture, respect the needs of groups and individuals for high-grade culture, create a spiritual paradise, and create a quiet and meticulous cultural atmosphere in a quiet office environment, which reflects respect for others and contains deeper culture and delicate emotions.

Verb (abbreviation of verb) Flow chart of community cultural activities (omitted)

Intransitive Verb Community Cultural Activity Plan

1. The comprehensive management department strictly abides by the requirements of the company's integrated management system, implements community cultural work, makes plans at the beginning of the year, summarizes them at the end of the year, conducts intermediate inspections, formulates specific implementation activity plans on a quarterly basis, coordinates departmental relations, records every activity through detailed written records, and uses modern means such as photography and video recording.

2. Assist in organizing literary and artistic activities, sports and fitness activities, scientific and technological knowledge activities, social welfare activities, festival celebrations and various theme activities. , thus attracting the participation of staff and enriching the amateur cultural life of users of an administrative center in a certain district.

3. Focus on festival celebrations and assist relevant departments to carry out special activities according to different festival cultures and backgrounds.

4. Strengthen communication with all walks of life, keep close contact with all departments of the management office, and train key personnel and activists. The activity team has always been persistent, with novel and unique activities and diverse forms.

5. Adjust the cultural atmosphere of the community, and widely publicize the property management laws and regulations, life encyclopedia knowledge, culture and entertainment, knowledge update, physical health services, scientific and technological knowledge, etc. Through the website every month. Get the owner's full understanding and strong support for property management, and promote a virtuous circle of property management.

6, the use of exhibition halls and corridors, around the government work, to assist the relevant departments to carry out various exhibition activities and related publicity activities.

7. Make use of the existing and other hardware facilities and venues of Hengfeng Property to hold various entertainment activities that people like for a long time. Attract a large number of people to participate actively, take various healthy and beneficial activities as the main line, and run through community cultural activities throughout the year.

8. According to categories and priorities, special activities will be carried out in stages for different cultural levels, backgrounds and ages, so as to realize the unity of hierarchy and mass of cultural activities.

9, daily weather forecast and temperature changes, warmly remind cadres and workers to pay attention to the weather changes, at the same time, regularly release the air quality index.