How to run a children's wear store

Open a children's wear store, 30 must-read

1. "The right time, the right place and the right people" are good preparations for success, and opening a store is also inseparable from this old saying;

2. You can aim higher than the sky, but don't forget to keep your feet on the ground and step on your feet every step;

3. Anti-fraud, anti-counterfeiting and anti-theft, which have a special liking for newcomers, should be kept in mind after reading this "three defenses";

4. Don't believe in advertisements, don't join in, don't buy goods online, and keep this "three noes" in mind, because you don't have enough discernment;

5. Learn from small places, start from small things and start from small places. Remember these "three little things" can make you less stumbling in the early stage of opening a store;

6. Good storefront, good supply, good eloquence, and strive to become a "three good" shopkeeper, one step closer to success;

7. It is difficult to open a shop. Opening a store in 2008 may be more difficult than before. Happiness and success belong to those who can digest efforts and overcome difficulties;

8. Only the direction that suits you best, there is no absolute good direction, and the direction of choosing store-opening projects and business categories should be combined with your own positioning;

9. Before opening a store, remember that "men are afraid of entering the wrong line, and women are afraid of marrying the wrong person". Think about another sentence after opening a shop: "There are no industries and businesses that don't make money, only people and stores that don't make money";

10. It is more effective for a novice to open a shop and take care of it himself than to think of a hundred ways to guide others;

1 1. Learn some professional knowledge about clothing, such as fabric differentiation, such as color matching. You don't need a degree to open a shop, but you must have the ability to learn;

12. There is no absolutely good supply, and the children's wear house will not recommend any special supply. You can only find the best source for yourself;

13. It will be good for you to learn to deal with wholesalers, become friends with good wholesalers and become his favorite customers;

14. Run more when choosing a site, ask more people when opening a shop, and spend less snacks after opening a shop.

15. Learn to match and sell clothes, clothes and accessories, skirts and shoes, new and second-hand goods. When you match it, you will be elated.

16. Don't follow the trend when buying goods, don't be impatient when selling goods, and be steady in mind. Getting quick success and instant benefit may cost you more than you gain.

17. No matter how you feel, no matter what happened in front, smile at every customer who enters the store;

18. When receiving customers, don't rush for success, learn to put yourself in the customer's shoes, think about what the customer thinks and say what the customer likes to hear, so that the business can not succeed;

19. Pay attention to the weather when opening a store, and predict the late weather in advance when purchasing goods;

20. Fashion has a short fashion cycle and changes rapidly. Novices who have just opened a shop can't grasp the law, so remember to accept it as soon as possible;

2 1. Less money, more goods, less money confused, more money intoxicated, only goods can make you awake;

22. Do everything possible to eliminate expired inventory, otherwise you will have no profit and liquidity;

23. Commodities are money, and money can only create profits if it flows. Even if you can move quickly, you can still make a lot of money.

24. The method is more important than the direction. The direction cannot be changed every day, but the methods can be improved every day.

25. The method is much more difficult than the difficulty. Good methods come from constant practice, study, thinking and summary.

26. Opening a shop is not only about doing business, but also learning to be a man;

27. Opening a shop not only makes money, but also enriches the experience and experience of life;

28. No matter how busy you are opening a shop, don't forget to care about your health and your family around you. Health is everything, and love is happiness.

29. Thank your customers, those who support your relatives and help you. No matter how good or bad the business is, always be grateful;

30. Pay attention to newspapers, TV, Internet and people around you. Fashion trends are inside;

Store location selection:

Generally speaking, the following points should be considered when choosing the location of this kind of children's clothing store: 1. Choose a high-end comprehensive shopping mall with strong business atmosphere, large passenger flow and strong popularity; 2. Choose a commercial street with high popularity and large passenger flow (the passenger flow demand should meet the characteristics of the target customer group); 3. Choose nearby famous shops (such as McDonald's and KFC); 4. Choose large communities and nearby residential areas. 5. Whether the market supporting facilities are complete and how the performance of the same industry is.

In-store layout:

Signboards and windows of children's clothing stores should preferably show the prices of goods or services. It should be noted that the wrong display different from the real thing usually leads to customer dissatisfaction and reduces the number of customers. You can also try to change the way goods are displayed, giving people a brand-new feeling. Seasonal changes, school opening and holidays are all good themes. The display of discounted goods should also be carefully arranged. The main long-selling products should be placed in inconspicuous places in the store, while the products that stimulate customers' desire to buy should be placed in front. This kind of decoration can attract customers into the store, at the same time, it can improve the exposure of the goods in front and increase sales. In addition, other space arrangements should be considered. If the warehouse is located behind the store, there should be enough space behind the counter to place those goods that are not easy to store, and if necessary, a repair room should be reserved; Clothing stores should also have fitting rooms.

Purchase options:

At present, the main sales bases of children's wear in China are Baima Shishi in Foshan, Fujian and Zhili in Huzhou. Foshan, Guangdong is the place where children's wear is most concentrated, and children's wear at any price can be found here. Hangzhou clothing wholesale market is also rising, becoming a wholesale base radiating the Yangtze River Delta and even the whole country. Wholesale markets such as Sijiqing attract more and more clothing merchants. These wholesale markets are the best sources of goods.