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Travel application report
Business trip is a temporary task of the company. The following is a sample of travel application report collected by the application website for your reference.
Travel application report model (1) Traveler: xxx
Travel time: August 16? Business trip on August 27th: Refine the market.
The main task of this 12-day business trip is to refine the markets of Donghai and Ganyu. At present, there are 12 customers in Donghai and Ganyu (including the two signed this time), 6 of which are concentrated in the north of Donghai, and the distribution of stores is relatively concentrated. The four Ganyu are also on the same line. Overall, there are 1 1 stores in Lianyungang. Quality? It's better this way. I am still very confident about the running volume in the second half of the year.
The biggest windfall of this business trip should be: the seven customers of Guanyun and Guannan are basically confirmed, and the East China Sea has arrived? Good news? Therefore, in the second half of this year, the Lianyungang market will exceed 20% if there is no accident. What should be the prospect? A bright light? .
Secondly, on this business trip, Dunshang's customer responded: the customer came to buy a bill and returned it. The reason is that there is a large area of yarn jumping. For product quality inspection, it is suggested that the production department needs to strengthen. Now, after all, we have just started here in northern Jiangsu. When we are making brands, we must pay attention to quality in the second half of the year and play the brand of Yang Xiu.
On the 5th of next month, two customers in Donghai are engaged in promotional activities. The TV station's advertisement about publicity was shelved because of the high cost. I have explained the reasons to my customers, and they understand.
At the beginning of the promotion in September, some prospective customers will contact old customers one after another to visit. By the end of September, we should basically win prospective customers, with the focus on Donghai and Ganyu. The specific implementation will begin on September 5. Before this, I have started to contact these potential customers.
In a word, I hope to open up the market outside, and the goods at home, especially the quality, must be controlled well. We are confident to make the northern Jiangsu market bigger and stronger, and hope that the company can become our strong backing!
Sample report on business trip application (2) 1. Time for business trip: 20xx years, xx months.
2. Travel places: Checun Town, Mu Zhi Street, Huang Zhuang, Fanpo, Tianhu Town and Zhuang Yan.
3. Purpose of business trip: to understand the market situation, explore new customers and potential customers, so as to expand the market scope and increase market share, thereby expanding sales and increasing profits.
Four. Main contents of business trip:
The main route of this business trip is to reach Checun Town farthest from the county seat, then return to the county seat via Mu Zhi Street and Huang Zhuang, and then start from the county seat to Tianhu Town and return via Fanpo and Zhuang Yan.
Checun is surrounded by many mountains. Checun is the gathering place of this mountain area. The whole anti-theft door industry in Chengshizi Street is mainly concentrated in West Street, and some of them are in East Street. There is a rope Jinmen industry. I talked to this boss and found that he was often troubled by the delivery date in Zhengzhou. And after reading our company's product introduction, I found that our company's steel wooden door basically meets his requirements, and I plan to consider our steel wooden door. This incident tells me that when you are on a business trip to introduce the company's products to the bosses, you must have a comprehensive introduction to the products. Then I went to West Street and found that every door selling security doors had steel wooden doors. I learned that the sales of steel wooden doors in Checun are still relatively good these days. Our company has four kinds of steel wooden doors, and there will be our potential customers here. Mu Zhi Street is in the mountains, so there is almost no security door industry. Although Huang Zhuang is small, it is the link between Checun and the county seat. There are several security door industries in this place. Although several companies have not opened for business because of the weather, the two security door industries that have already opened have a tendency to move closer to our company. One is mainly an ordinary security door, and the other is an indoor door, which can be linked and developed into a customer. Fan Po, after talking to the owners of several security doors, I found that one of them picked up the goods under our big customers, mainly our 2. 5m little prince with metallic paint, 2. 5m Fu Qiang with paint transfer and some steel wooden doors. You can contact for some goods. At first, Zhuang Yan thought there was only a small security door industry. So I went to Panpan Door Industry and found that some shopkeepers who bought high-grade security doors also wanted to buy some cheap security doors, especially steel wooden doors. Looking around, I found a security door owner who introduced the company's products, product characteristics and specifications, paying special attention to steel wooden doors. And so on. Many security doors in some towns and villages are interested in steel wooden doors, so we think we can find a number of new customers in these towns and villages with steel wooden doors as the starting point.
It's just that after so many towns and villages, we can see that there is a great market in towns and villages to tap and bring a large number of customers to our company. Therefore, in the process of business operation, we should be responsible for carefully explaining products, listening to customers' opinions or suggestions, and letting customers know and believe in products.
The main job of this business trip is to develop new customers, cooperate with Manager Hu to prepare Hongya activities, and cooperate with Zhao Shengjian to prepare Guang 'an activities.
New customers go to Renshou, Jingyan, Leshan, Emei, Jiajiang, Ya 'an, Xinjin, Pujiang and Meishan. Renshou market is good, with a population of 6.5438+0.3 million, but the competition is also great. Quanyou, Shuanghu, Mingzhu, Nanfang, Hujin, Sanye, Gaoding and Jinyi all opened stores here before, but now they are all gone. Leshan has a large market and the furniture market is relatively scattered. The company has a specialty store in Shawan District, but its operation is not very good. There used to be a store in Wutongqiao, but now there is no store. Meishan furniture is scattered, and the company also has stores, but the specialty stores are messy and empty. Listen to the shopping guide and say that the boss is not interested in the company's panel furniture, and will produce solid wood furniture in the next year.
New customer development: when you arrive at a store, you should observe it first; Look at the mental state of the shopping guide, store decoration, jewelry placement, product range and price tag. Ask again: Ask how big the mall is, whether the boss is here, whether the business is good, how much you know about our factory, how long you have been in the mall, which brands you have made, and whether you have any plans to change brands. Introduction: Introduce the company background, brand, product series, product positioning, selling points and prices.
Hongya Store reopened and cooperated with Manager Hu to prepare for the opening. Including furniture deployment, decoration placement, lighting debugging, as well as packaging, flag binding, floor stickers and lanterns of the whole store. Lead the team to issue dm bills, and issue dm bills from towns to cities.
Summary:
First, the placement of shops.
1, put the bedside against the wall as far as possible. The wardrobe and platform should be placed on one side of the bed, the wardrobe should be placed near the head of the bed, the platform should be placed near the end of the bed, and the cupboards should be placed against the wall from high to low.
2. Furniture should be placed in an orderly way, with high and low collocation and coordination. According to the actual situation of the store. Storefront should not be in space, nor should it be too crowded. Generally, the entrance should be relatively loose.
Second, jewelry placement
1, emphasizing accessories as a whole: the principles of beauty, harmony and generosity, filling and beautifying the gaps left by furniture placement and highlighting the selling points of furniture.
2. The ornaments placed on the bedside table should not be higher than the bedside table, and the color should be coordinated with the color of the furniture without conflict. Decorations should be combined with high and low Fiona Fang, generally according to the left high and right low, and the same local color should not exceed three colors.
Third, the layout of shop advertising accessories
1. Ornaments include: flags, balloons, floor stickers, placards, lanterns, booths, price tags, special price tags, etc.
Fourth, dm single issue.
Dm forms must be sent to people and streets; Parked bicycles, motorcycles and cars should be pulled over, and pedestrians and shops should be sent out; Don't give children to pedestrians. The store will give them to the boss and explain them. If there is no one in the store, put it on the camp counter in the store, not on the counter at the door. Community: every household is next to the hair, and someone knocks at home and sends it to people's hands. No one grabs it on the door handle and puts it neatly. Property: if it is being renovated, it should be sent to the decorator or the owner, and ask for customer information, collect telephone numbers, and help the decorator introduce it. Small profits but quick turnover. If no one is decorating, clip it on the handle.
In the distribution of pedestrians, we must introduce the theme, place and time of the activity. In all checkout processes, if someone asks for patient explanation, attracts customers to call, and leaves a phone number for the intended customers, then the purpose of checkout is only to attract more customers to the store.
Whether an activity is successful or not and whether the sales volume can be greatly improved can be determined by three factors: 1, whether the publicity is in place, including the theme of the activity; Content; Specialty 2. The atmosphere of the store, the packaging outside the store, the accessories of furniture in the venue, and the debugging of lighting 3. Shopping guide: mentality, confidence, activity understanding, professional knowledge, comprehensive quality and so on.
To prepare for Guang 'an activities, this time it's just me and Zhao Shengjian, the packaging inside and outside the store. Create a venue atmosphere, train shopping guides, communicate with store owners to advertise, and make up for the shortcomings.
This business trip is to understand the process of opening activities and promotion activities. An activity should pay attention to three links: 1, the promotion of the activity, the atmosphere of the store, and the training of shopping guides. Every link of the work must be done in place, and the activity can be successful.
Summary:
Guang 'an Store is a comprehensive store with three floors, and Aurelia Store is about 500 square meters on the third floor.
What is the theme of this activity? Fire protection upgrade, naked sale. ? Publicity methods: 1, yangko team 2, dm sheet 3, SMS from old customers. From 9:00 am to noon 1 1:30 am, 60,000 copies of dm sheets were distributed to part-time employees, and the materials were incomplete from 14:00 pm to 17:00 pm.
The store decoration was two years ago, which doesn't match the style and color of the product. The height and size of furniture in each area are unreasonable and uncoordinated, and some areas are out of stock, while the products of other manufacturers are full of them, and the styles are not uniform, and the ornaments are placed in confusion and covered with dust. We clean the whole store first, and then adjust the exhibition furniture, clean and allocate accessories with the staff in the store. The allocation of lighting, the cleaning of other manufacturers' products, and the out-of-stock goods are called shopping mall delivery. Shop labels are standardized, flags are bound, floor stickers are posted on the first floor to the third floor, and lanterns are hung on the front and rear doors of the shop. Shopping guides have been sold for two years. I just got back after walking in the middle for a few days. I don't know the selling point of our products, my mentality is too impatient, and my shopping guide skills are lacking. It took half a day to train the shopping guide in shopping guide skills and product selling points, and re-established product confidence.
The activity lasted for two days. On the first morning, there was a power outage, and the sales volume was over 10,000. Most customers park on the first and second floors. The next day, the electricity came, and the sales volume was more than 20,000. It sold more than 30 thousand in two days. This activity was quite a failure. I should make a profound review for the following reasons: 1, no experience in independent business activities, 2, inadequate external packaging, failure to attract more customers to the store on the third floor, 3, inadequate furniture and accessories in the store, insufficient atmosphere in the store, 4, inadequate shopping guide training, and loss of existing customers. In the future work, we should study the above aspects seriously and deeply to make up for our own shortcomings.
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