Advertising copywriting case

It is necessary to digest the data of products and market trends, and then describe the products in no more than 20-30 words, which should include the characteristics, functions, target consumer groups and spiritual enjoyment of the products.

Advertising copywriting case

Title: Send your love.

Slogan: Want to express your love for him through the Internet? Then join us quickly!

Text: Is it difficult to open love in your heart? Still afraid to say sorry to your face? Or "say" that love is not enough? Then show your special expression through KFC's "Send Your Love" activity. There are many card styles to choose from. What are you hesitating about? Come and join us!

Essay: For details, please see: or KFC homepage: screen description:

The title and slogan are at the top of the picture, and the center is KFC's "love" for all consumers-

To: Dear consumers.

KFC solemnly promises to you that we will not be afraid of difficulties and work harder to provide consumers with safe food and quality services.

From: KFC

Behind the text is a larger clickable button: click to enter, and the text is at the bottom of the screen.

Extended data

Because the design of visual process can not be carried out in isolation, it must be a design in which composition factors, black and white factors and color factors are interdependent. Therefore, the relationship among the composition center, the black-and-white center and the color center of an advertisement is complementary, and sometimes these centers overlap with each other to form a visual center; Sometimes it needs to be staggered, which depends on the content of performance and the need of composing ideas.

Therefore, in order to design good advertising works, we must understand the visual characteristics and grasp the visual laws, so that the visual process can reflect ideas, the design can form artistic beauty, conform to the logical laws of the overall rhythm, and better express the specific content that advertising communication needs to convey.