Journey to Yanghe River

This holiday, I mainly went to three places, the first stop was Jinan, Shandong, the second stop was Jiangsu, and the third stop was Anhui. I went to Jinan to see Baotu Spring and Daming Lake, thought about whether to climb Mount Tai, and thought of going to Huangshan in the future, so I didn't go.

When I went to Jiangsu, I mainly went to three places, the first was Yanghe, the second was Lianyungang, and the third was Suzhou. I went to Yanghe alone, which was originally unplanned, but I thought, since I went, I have to see the shares of the third Yanghe in liquor.

Liquor has a history of thousands of years in China. Among all investment industries, I think liquor is the first choice. Because it is whole grain brewing, the cost is low, and a bottle can be sold for hundreds to hundreds of thousands or even millions, so the profit is high, and the average gross profit margin is above 70%, so there is no need to worry about inventory accumulation. Too much inventory in other industries will eventually lead to low-cost treatment, unlike liquor, which is more and more valuable. Looking at all industries, except liquor, such products can hardly be found.

At present, the liquor in China is the first in Kweichow Moutai, the second in Wuliangye, the third in Yanghe and the fourth in LU ZHOU LAO JIAO CO.,LTD. Mao Wuyang is called Lu for short.

In 19, almost all the top-ranked liquors, including Shanxi Fenjiu and Gu Jing Winery, doubled, and only Yanghe was surpassed by LU ZHOU LAO JIAO CO.,LTD in profit.

So, since we have this trip to Jiangsu, we might as well go and have a look. There are different opinions on the internet and I don't know what to do.

The trip to Yanghe was not smooth, but it was a small town, far from the city center, and the traffic was not very developed. At that time, it was already late at night at the railway station. There were no buses and subways, only taxis, one after another, and there was an endless stream.

I stayed in a hotel in the town, and when I got up early the next morning, I found that Yanghe shares didn't start to open to tourists until nine o'clock. I wanted to get a haircut first, but the shop over there didn't open until half past eight.

Breakfast was casual, so I just wandered around. At eight o'clock, I found a barber nearby and got my hair trimmed. Then I went to Yanghe winery by car, which took about an hour by car. When I got there, it was past ten. Because I am not familiar with it, I sit directly at the gate of Yanghe winery. The security guard told me that the tourist reception center is at the last stop, so you can't join the group alone and need a tour guide to accompany you.

So I went back in the hot sun, about a kilometer away, and it was almost eleven o'clock when I found it. Because it was a business trip, it was different from ordinary tourism, and there was a time limit, and the morning visit time was almost over! In the afternoon, it starts at 1: 30.

So I ate a bowl of noodles nearby, sat in the living room and watched its introduction video and some materials. It was only after twelve o'clock. Because I always have the habit of taking a nap, I can't help taking a nap. I have a lot of luggage on me and I am afraid of falling asleep. Although there is monitoring in its company, it should not lose anything, but it still dares not be careless and is not afraid of 10 thousand, just in case. Finally, I can only take a nap with my backpack for more than ten minutes, and I dare not sleep deeply.

Wait, nothing can be done, you have no choice but to wait, how long! I was the only one at first, then two people came, and finally 1 half past one, the hall was full of people.

Fully filled with two buses, this bus is specially used to receive tourists, and its size is similar to that of ordinary buses, but it has been modified to look like sightseeing bus.

From a distance, I saw "Yan Chuang, the leader of soft wine in China". The tour guide told us that Yanghe wine in China is famous for its soft taste, while other wines are famous for their tastes, such as Maotai-flavor, Fen-flavor and Luzhou-flavor.

Then I visited the bag.

Thread-fitting, the blue of the sky is a thread, the blue of the sea is a thread, and the blue of the dream is another thread. The workers are busy, and I think of the convenient description of division of labor in The Wealth of Nations: the output of ten people is far greater than the sum of their respective outputs.

Then I visited their packaging product storage workshop. I didn't count how many floors there are. Boxes of well-kept wine are like buildings tens of meters high. The tour guide said that every bottle of wine here has its own ID card, just like people. When it was delivered, it was taken out by the robot. If you need a batch in a year, you can input it directly on the computer and it will be automatically taken out, with zero error rate. The wine stored here is enough for a family of four generations to drink for five thousand years.

In addition to the packaging product line, I finally went to the sealed wine cellar by car. As soon as I entered the door, I saw the "No.1 altar in the world", and something like a jar was there. I thought it was just a model, and the tour guide told us that there was indeed wine in it, enough for one person to drink for about 500 years. Then we went to the wine cellar and made Yanghe wine storehouse, but what was saved here was not money, but wine.

The tour guide told us that liquor, like people, has its own personality and temper. If you want to brew a good bottle of wine, you have to combine the advantages and disadvantages of the right time and the right place, so in theory, every bottle of liquor is different, just like no two identical people. Only the best quality wine can be sealed.

According to the tour guide, if you buy more than 25 liters of wine, you can store it in Yanghe wine warehouse for free for life. It can be seen that there are a lot of altar wine, and the altar is different every year. Among them, a 50-liter can of liquor sealed by Liu 20 14 was worth 600,000 at that time, but this year is 2020, and the value of that can of liquor is 1.6 million.

Later, I went to the brewing workshop, but it was too hot to make wine. But you can taste it for free. I took a few bites, but it didn't touch my head at all. I do have a soft feeling in my throat!

Then I went to the old cellar pool in the Ming and Qing Dynasties, but it was abandoned and only for sightseeing.

Yanghe is generally good, at least there is no problem with the wine. As for why there is a gap with Maotai Wuliangye, it should be a problem in other links.

But I haven't been to Maotai Wuliangye. If I did, the conclusion should be easier to draw. I wanted to visit Gu Jing Winery in Anhui, but I didn't go because it was closed to the public because of the epidemic.

Yanghe also spent a lot of energy on bottle packaging. There are all kinds of wine bottles. There are twelve research starting points for Zodiac wine alone, as well as other longevity wines and wedding banquet wines ... In short, I think it also needs a lot of money, and the design cost and manufacturing cost should be a big expense.

After all, people buy wine, not its packaging. There is no need to keep the bottle after drinking, and Yanghe wine really doesn't need to spend a lot of manpower and financial resources on packaging. Unlike Maotai, this bottle is simple in design and easy to manufacture. Of course, I don't know if Maotai has this kind of packaging.

Bad things, packaged, are useless. It's just a treasure, but it's a pity to waste it. And good things (at least liquor, which other industries don't know) don't need too beautiful packaging, and beautiful packaging plays a icing on the cake at most. I think Yanghe should focus on brewing instead of spending too much energy on packaging.