What is the origin of the Spring Festival?

In ancient China, there was a monster called Nian, who lived under the sea for many years and climbed ashore every New Year's Eve. People fled to the deep mountains to avoid the harm of Nian beast. Then one year on New Year's Eve, an old man outside the village told people how to drive away Nian beast.

It turns out that Nian was most afraid of red, fire and explosion. Since then, every year on New Year's Eve, every family has posted red couplets and set off firecrackers. Every household has a bright candlelight, so it is better to wait for the New Year. In the early morning of the first day, I want to say hello to my relatives and friends. This custom spread more and more widely and became the Spring Festival.

Social effects of the Spring Festival:

Spring Festival is an important internal driving force to promote industrial economy and domestic consumption. With the rapid growth of the national economy and the continuous improvement of the disposable personal income of residents, the consumption of Spring Festival has also developed from the traditional purchase of new year's goods to holiday products and services with the characteristics of the times, such as new year's goods works, product technology, leisure and entertainment.

During the Spring Festival, the large-scale flow of people, goods, information and art promoted the overall prosperity of culture, commerce, transportation, tourism, telecommunications, finance and catering, and formed a unique "Spring Festival economy".

Chinese New Year is a concentrated expression of people's annual consumption. With the emergence of new consumption concepts, the Spring Festival is not only a "New Year" in the traditional sense, but also a "shutter" that drives the market economy. People began to turn from the traditional festival busyness to a new celebration trend.