Traditional Culture Encyclopedia - Weather forecast - Matters needing attention in shopping mall decoration, what should be paid attention to in shopping mall decoration?
Matters needing attention in shopping mall decoration, what should be paid attention to in shopping mall decoration?
The dynamic design of storefront is the most important in storefront decoration. Generally speaking, there can be no dead ends in the activity line, and guests must be able to travel all the stores along the activity line, so the "back" design is basically adopted. Secondly, the width of the moving line varies according to the types of shopping malls. For example, the value of goods operated by high-end shopping malls is relatively high, and the passenger flow is not very large. For example, Meimei Department Store in Shanghai, Saite Shopping Center in Beijing, Hisense Shopping Center in Qingdao and so on. They require that the active line is relatively wide, mostly between 2.4 meters and 3 meters, and the secondary line is also about 2 meters to ensure the comfort of customers when shopping, and at the same time set off the value of goods; If it is a youth fashion store such as Parkson and Pacific Department Store, the width of the activity line can be appropriately reduced, generally about 2.4 meters, and the sub-line is 1.8 meters, which makes the goods feel full, creates a warm atmosphere in the store and increases customers' desire to buy; If it is a department store like Ito Yokado, the main line is generally 2.4 meters, and the sub-line can be reduced to about 1.5 meters, which fully reflects that the department store is rich in goods and cheap. The ceiling and floor design of shopping malls are also inseparable from the products they operate. Generally speaking, the first floor of a shopping center deals in cosmetics, jewelry, watches and so on. Therefore, as long as the building allows, try to pick a higher one (generally, the height of the first floor is 5.5 meters, and the height of other floors is 5 meters, and the minimum height cannot be lower than 4.5 meters) to facilitate the design and modeling of smallpox. In shopping malls, there are generally 2-4 floors dealing in clothes, shoes and bags, etc. High-grade department stores on this floor usually use structural ceilings, while middle and low-grade shopping malls usually use mineral wool board ceilings or grid ceilings, which are determined by the commodities operated on each floor and the height of each floor. For the floor of sporting goods and household appliances, at present, the ceiling is usually not used in China, the air duct and fire sprinkler are exposed, and then gray, white or black paint is sprayed on the ceiling to make the whole store look dynamic and digital, which is very suitable for sporting goods and household appliances. In shopping malls in Europe and Japan, designers have taken this treatment one step further and added local ceiling shapes appropriately. Moreover, the choice of ceiling modeling is by no means a simple gypsum material, which has been extended to metal, plastic, wood, canvas and so on. Choose different structures and materials according to different products to make the atmosphere in the store more active and set off the goods. In recent years, the best designers in China Shipping have also used this most advanced design and decoration method in the decoration design of domestic shopping malls, and received good results. After smallpox, let's talk about the design of the ground. In fact, designers must also consider the design and materials of the ground when designing the suspended ceiling structure. There should be a one-to-one correspondence between the ceiling and the ground, at least the ceiling and the ground must be in the same direction. If the ceiling is inconsistent with the ground, the store will be in a mess, and designers must attach great importance to it. Shopping malls have different choices for decorative materials on the ground. For example, high-grade shopping malls in China often use high-grade decorative materials such as marble, while middle and low-grade department stores will use vitrified bricks. In fact, the floors of shopping malls in Europe and Japan have begun to adopt a new generation of floor materials, such as floor glue, which not only reduces the cost, but also avoids the interference of the reflection of floor stones on the color of goods. At present, only airport stores in China use similar decorative materials, and the response of operators and customers is still very satisfactory. Basic illumination requirements of the lighting design shop: the basic illumination of the first floor should reach 1000- 1200 lux, and the basic illumination of other floors should reach 900lux. The light sources in the store space are mainly divided into natural light and artificial lighting. In the past, the decoration of shopping malls basically rejected natural light sources, because natural light is difficult to control, and weather changes will lead to obvious changes in light intensity, so the windows of shopping malls are sealed and opaque. However, natural light also has many advantages-rich colors, which truly reflect the original color of goods, which artificial light can not do. Recently, the design of shopping malls has also broken the tradition of not using natural light. For example, Lane Crawford Department Store in Hangzhou uses a large number of transparent windows to introduce natural light into the store, supplemented by artificial light, giving people a refreshing feeling. Selection of lamps and lanterns: Grille lamps and downlights are generally used in the basic lighting of shopping malls, and the electricity consumption is generally around 120w/ m2; Umbrella lamps or more expensive tungsten halogen lamps will also be used on the floor of sporting goods; Recently, the latest shopping malls in Hong Kong have also appeared the design method of using laser lights as basic lighting, and the effect is good.
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