Traditional Culture Encyclopedia - Weather forecast - What is the name of copywriting in Japan? What does copywriting mean?

What is the name of copywriting in Japan? What does copywriting mean?

1. "Copywriting" in Japanese can also be written as "Copywriting" under the pen name ぶんぁん.

2, copywriting, originally refers to the table where the book is placed, and later refers to the person who writes on the table. Now it refers to the writing position in a company or enterprise, that is, to express the established creative strategy in words. Copywriting is the performance process, development process and deepening process presented in turn with advertising creativity, which mostly exists in advertising companies, corporate propaganda and news planning.