What does it mean that consumption is picking up?

What does it mean to pick up consumption (detailed explanation)

What does it mean to pick up consumption? What are the manifestations and reasons for the great potential of consumption recovery? Many people want to know! The following is what I mean by picking up consumption for everyone. If you like it, please collect and share it!

What do you mean by consumption recovery?

Great potential for consumption recovery

Final consumption is a lasting driving force for economic growth. The data shows that the proportion of China's final consumption expenditure to GDP has remained above 5% for 11 consecutive years, and the basic role of consumption has been continuously strengthened. However, this year's market sales were obviously affected by the epidemic in the short term. In the first 11 months, the total retail sales of social consumer goods decreased by .1% year-on-year, and contact consumption such as catering was affected. The situation in the Beijing market in recent days may indicate that with the weakening of the epidemic factors, the consumer market has great potential for recovery.

everbright securities research report pointed out that the continuous optimization of epidemic prevention policies is conducive to promoting the recovery of offline consumer passenger flow. Wu Yifan, deputy director of Huachuang Securities Research Institute, predicted that the adjustment of epidemic prevention policy will effectively stimulate the recovery of consumption, and catering consumption represented by local demand will take the lead in recovery, followed by accommodation, tourism and aviation consumption dominated by off-site demand.

Fu Jiaqi, statistician of the Department of Foreign Trade and Economic Cooperation of the National Bureau of Statistics, said that with the implementation of measures to further optimize the epidemic prevention and control, the series of policies to expand domestic demand and promote consumption have gradually taken effect, and the development resilience of the consumer market has continued to show, the consumer demand of residents will continue to be released, and market sales are expected to recover steadily.

"It is estimated that the per capita consumption expenditure of residents will increase by 8% to 12% in 223, and the total retail sales of social consumer goods will increase by 7% to 11%." Wu Chaoming, chief economist of Caixin International Economic Research Institute, gave four reasons: the recovery of economy and employment supported the recovery of residents' income and boosted residents' consumption power; Adequate residents' savings of "surplus grain" provide an important driving force for the improvement of consumption; The continuous optimization of epidemic prevention and control policies will repair offline consumption scenarios, boost residents' willingness to travel and consume, and form a strong support for consumption recovery; The low base will help the rebound of consumption growth.

"According to this trend, movie consumption is expected to explode when a batch of new movies are released during the Spring Festival." Lao Gao said.

Recently, Ning Ji Zhe said at the 222-223 China Economic Annual Meeting: "It can be expected that the recovery growth of tourism will be ushered in next year."

Reasons for the recovery of consumption

Since the beginning of the year, various regions and departments in China have vigorously implemented the strategy of expanding domestic demand, given priority to restoring and expanding consumption, and laid a good "combination boxing" to promote consumption, so as to stimulate the stronger development momentum of the consumer market, continuously inject momentum into economic stabilization and recovery, and help build a new development pattern.

as soon as we enter 223, the vitality of China's consumer market will continue to generate.

According to the high-frequency data of the National Information Center, since January, the consumption of living services has increased significantly. As of February 16th, the index has reached 119.9, 24.8 points higher than the end of last year, and the catering, leisure and entertainment industries have grown rapidly. According to the Ministry of Commerce, relevant platform data show that during the Spring Festival holiday alone, the consumption of dining hall food increased by 15.4% year-on-year, and the average consumption in stores increased by 1.8%.

the entertainment consumption is strong and the vitality is constantly released. In January, the national movie ticket room exceeded 1 billion yuan, setting a new record of breaking 1 billion yuan at the annual box office. The demand for travel has greatly increased, which has led to the sudden emergence of suitcase sales. According to the data of e-commerce platform, in the first week after the Spring Festival, online suitcase sales increased by over 26% year-on-year.

new scenarios and new formats stimulate the accelerated release of consumption potential. Traditional shopping centers are upgraded, and the consumption space is innovated; Time-honored brands create a new national tide and constantly renew the consumer experience; Physical commerce accelerates "touching the net" and actively explores the online market; New consumption such as night tours and outdoor camping are favored by young people. Consumption has evolved from single shopping to "immersive" new experience.

We have repeatedly emphasized the fundamental role of consumption in economic development. At the end of last year, the Central Economic Work Conference took "focusing on expanding domestic demand" as the key task in 223, and put forward that restoring and expanding consumption should be given priority. In the second collective study in the Political Bureau of the Central Committee, "establish and improve a long-term mechanism to expand residents' consumption, so that residents can consume with stable income, dare to consume without worries, and have a good consumption environment and a strong sense of willingness to consume".

At present, a series of policies and measures are being implemented at an accelerated pace around being able to consume, daring to consume and willing to consume.

the Ministry of commerce has designated this year as the "year of boosting consumption in 223", focusing on key areas such as automobiles and home furnishing, and promoting the introduction of a number of new policies. Expand smart stores and smart business circles, further enhance the "quarter-hour convenience life circle", increase quality supply through multiple channels, and strengthen county commercial construction.

The railway department runs special tourist trains to accurately connect consumer groups and tourist attractions; Consumer loans of many banks have increased significantly, and interest rates have decreased to varying degrees, reducing the financing costs of customers.

focusing on consumption upgrading, expansion, transformation and innovation, various localities frequently show practical measures to improve consumption conditions, increase quality supply, and promote consumption replenishment and upgrading. Shanghai clearly implements green smart home appliance consumption subsidies; Shaanxi puts forward new consumption hotspots such as actively cultivating sports, health care and nursery education; Chongqing encourages traditional business entities to transform into experiential and interactive consumption places; Jiangxi issued consumer vouchers exceeding 3 million yuan to meet diversified market demand.

according to the business big data monitoring, from February 1 to 14, the average daily passenger flow in key business districts of 36 large and medium-sized cities nationwide was 96,, an increase of 42.3% over the same period of last year and an increase of 31.5% over the average daily passenger flow in January.

based on the beginning of the year and looking forward to the whole year, with the closer combination of consumption upgrading and people's longing for a better life, consumption will have a stronger traction on economic growth by improving consumption capacity, optimizing consumption environment and boosting consumption confidence, which will inject a steady stream of great power into building a new development pattern and promoting high-quality development.

recovery of consumption boosts economic recovery

accelerated recovery of offline consumption

Since the first month, the streets and alleys of our city have a strong flavor of the year, business districts and complexes are popular, and the holiday effect continues to appear. The market has gradually recovered its vitality, which has greatly improved compared with last year, creating favorable conditions for the consumer market to achieve a "good start".

On the evening of February 14th, a western restaurant in downtown was full of couples. "The long-lost popularity has finally returned." The operator of the restaurant said that in the new year, it is obvious that more people are eating and spending in the store.

The reporter learned that since the beginning of this year, the vitality of the consumer market in our city has gradually recovered, and key business districts and shopping centers have ushered in the return of passenger flow. The sales performance of supermarkets is gratifying, and offline consumption is accelerating. Ms. Liu runs a clothing business in Shuangbai Shopping Mall. She said that so far this year, the sales revenue of her own store has nearly doubled compared with the same period of last year, which is the best year since 219.

with the diversification of consumer demand, commercial complexes are also undergoing transformation and upgrading. Many shopping malls in our city have set up children's playgrounds, food and entertainment places, etc., and the number of experiential projects has increased, which can meet the needs of different groups of people for eating, drinking and shopping in one stop, bringing strong popularity to shopping malls. On the Lantern Festival, Miss Zhang, a citizen, went shopping in Wanda Shopping Mall with her boyfriend. "This kind of commercial complex is not boring to eat, buy and play in one stop." Miss Zhang said.

The movie market, which has been silent for a long time, has also ushered in a rebound in passenger flow. A staff member of Xingmei Studios in Jinlong Square told reporters that the number of people in the cinema is gradually increasing. "Especially on weekends, many people come to watch movies, and the number of people watching movies in the cinema can reach about two-thirds."

during the interview, the reporter saw that in addition to the obvious recovery of passenger flow in shopping malls and supermarkets, the catering stores in our city are also gradually picking up. Many restaurant leaders said that in recent days, there has been a strong demand for offline dining, the restaurants are almost packed, the waiters are not enough, and they turn around almost every day. It is very common to be busy from morning till night. The service staff of Xinerzi Hotel on West Street said, "Recently, the passenger flow has soared, the hall seats are often full, the private rooms are also full, and a small number of tables are turned over during lunch and dinner."

at the same time, our city's tourism industry is also recovering its former glory. Just after the Lantern Festival, Aunt Li issued a "call-up order" on her family's WeChat group, calling on several sisters to sign up for a "Guilin Tour of Lijiang River". "We will leave in late March, and the tour fee will be about 2,7 yuan, one ***11 days, and the price is very suitable." Aunt Li said that after their sisters retired, they often traveled together. Now it is spring, so hurry up.

A person in charge of a tourism enterprise in our city said that the tourism market has recovered rapidly recently. Because the weather is still cold, going to warm places has become the first choice for many citizens, and the number of air ticket bookings to warm destinations such as Hainan, Yunnan and Guangdong has increased greatly.

Mr. Zhang, who runs a homestay in the development zone, said that the number of people consulting and booking online has obviously increased recently, and he is preparing to redecorate his homestay to welcome this year's tourism period with a brand-new look.