What kind of tourism talents does China need now?

The decline in tourism attraction lies in the fact that other industries have more competitive advantages. He Guicheng, a human resources expert hired by a tourism university in Beijing, talked about the decline in tourism attraction. He believes that from the perspective of tourism market development and resource utilization, tourism is still developing rapidly. The key issue at present is the positioning of tourism talents in the market. What kind of tourism talents do we need to guide the tourism industry and what kind of treatment do we give such talents? Mr. He admits that the salary of tourism practitioners has no advantage compared with that of ten years ago. At present, the salaries of many tourism practitioners are not consistent with their quality and dedication, and they are still at a low level, which makes some practitioners have given up or are ready to give up tourism. And some industries with more competitive advantages, such as IT and real estate, are eager for compound tourism talents, with high salaries, and can also provide targeted professional training and specify favorable conditions such as career planning. Ms. Bing Wang, vice president of Beijing Tourism College, believes that tourism colleges can't get rid of the traditional mode in training tourism talents in time, so there are problems in the connection between talent training and market, which leads to unsatisfactory talent structure. At the same time, she believes that other industries aim at tourism talents and are keen to attract them. This is good for tourism. We must find out our own shortcomings and train more suitable talents for the tourism market as soon as possible. Cultivating international tourism talents is an urgent task for the tourism industry. According to the information released by official website, the National Tourism Administration, the number of inbound tourists in China reached 654.38+009 billion last year, an increase of 654.38+08.96% over 2003. In 2005, the cumulative number of inbound tourists was 1, 793.9 1, 000, a year-on-year increase of 14.84%. The foreign exchange income from tourism is $465,438+$88 million. Meanwhile, in 2004, the number of China citizens traveling abroad reached more than 28 million. In this regard, the reporter interviewed Ms. Zhang Hua, executive director of a tourism company in Shanghai. She believes that with the increasing number of inbound and outbound tourists every year, the tourism industry will be more eager for talents than before. However, talents who truly meet the development of tourism are in short supply, especially international tourism talents. International tourism talents should be "light cavalry" under the current form of tourism development, and should be different from ordinary tourism managers or practitioners. They should not only have knowledge of international tourism management, but also know about marketing and psychology, as well as the tourism culture of other countries and how to provide humanized services for tourists. In terms of market operation, we should also have the ability to deal with emergency affairs quickly. Gigelmen Egiel, Asian representative of Mexican travel agency, said in an interview with this reporter that China's tourism market is being fully liberalized, and overseas travel is unprecedentedly active in China. Personally, he is very optimistic about the tourism market in China. However, he also pointed out that with the approach of the 2008 Olympic Games and the development of a series of international activities in China in recent years, China's tourism industry should establish a management team with international management level and be familiar with international tourism regulations and operation modes as soon as possible. Raz Zubi, product manager of Nazareth Tourism Company, and David Aapola Fio, owner of Italian hotel also expressed their personal views from their own perspectives. Razzubi believes that there is a lack of international tourism marketing talents in China at present, and tourism marketing personnel are generally weak in brand promotion awareness and are not very proficient in overseas business development. David Aapola Fio believes that middle and senior managers in China hotels have rich practical experience, but lack systematic and advanced knowledge of international hotel management. He also pointed out that the staff quality of China tourist hotels is generally not high, and the professional training can not be followed up in time, which is also a factor affecting the development of hotel industry in China. The construction of international tourism talents needs to start with the reform of tourism curriculum. Chen, vice president of Guangzhou Pearl River Management College, said in an interview with other media that at present, there are relatively few talents trained by formal education and training institutions in tourism, while most of the talents trained by vocational education in China are grassroots service personnel, so there is a relative lack of training for senior managers. The course "Tourism Management" in colleges and universities lacks pertinence to travel agency management, and mostly focuses on hotel management. Ms. Bing Wang, vice president of Beijing Tourism College, said in an interview with this reporter that to cultivate international tourism talents, we must first start with the current education curriculum reform; For the cultivation of tourism talents, we must go out of the traditional mode. For example, President Wang said that students studying tourism management in Switzerland all practice while working. However, in China, the orientation of tourism talents training is inaccurate, and students lack practical opportunities. Secondly, it is necessary to find out where the goal of tourism talent training is. Wang Chuang pointed out that in the future, the curriculum system of tourism discipline must be closely combined with the employment policy of enterprises to cultivate professional and applied international talents. Then, combining theory with innovation, adding lectures or elective courses on the latest economic situation and tourism trends to inspire and motivate students to participate in scientific research.