What are the advantages and disadvantages of the WeChat public platform?

1, demographic dividend

According to the current report, the population base has exceeded 800 million, and it is still growing every day. It can be said that it is advantageous to find your own customers in such a huge demographic dividend, and the official account of WeChat WeChat has the function of message push. If you have enough WeChat fans, you can let more people know about your products at the same time.

2. Cost saving

Cost has always been one of the important standards for enterprises to measure the implementation plan, but the development of WeChat official account does not need to cost too much. The later operation can be implemented by itself, and the push of messages can also be operated by itself without too much cost.

3. Age of use

It can be said that WeChat only became popular in the last two years. Most users are between the ages of 20 and 40. Most of these consumers are students and business people. They have certain consumption ability and fashionable consumption concept. Easy to accept and buy goods, it is a good consumer group.

4. Crazy marketing

When it comes to WeChat, you have to mention the circle of friends. When it comes to friends circle, we often think of a group, that is, WeChat business. Wechat business can be said to occupy the whole circle of friends, which makes people very disgusted. The official account of WeChat WeChat is not, because everything you operate is related to the source of your fans. Only by doing a good job of powder absorption can we carry out crazy marketing.

Disadvantages:

1, keyword automatic reply function is the product positioning of WeChat public platform, and our postal micro-time public platform is positioned as an intelligent customer service platform for postal savings, which can also be said to be a chat robot.

Using WeChat WeChat official account as a chat robot, firstly, the thesaurus is the biggest problem. Secondly, even if the thesaurus is not considered, WeChat does not provide a more perfect solution to multi-keyword priority. In addition, WeChat does not provide the classification function of WeChat official account auto-reply rules, so it is difficult to retrieve auto-reply rules. ?

2. In the future, the competition of WeChat open platform will mainly focus on the operational ability of WeChat pushers, and the requirements for operational ability are relatively high.

When the public platform of WeChat reaches a complete stage in the future, and the mass media begins to enter this field, the market will be saturated, and the pushed information will be as rich or even overloaded as Weibo, and the first bottleneck will appear. ?

3. Public platforms actively push information, but there is a certain limit for users to accept information. Beyond this limit, users will cancel some other WeChat tweets. The first batch of entrants have their own advantages, which can quickly accumulate users and cause user barriers.

In the competition with other competitors, users will compare the two, thus canceling the WeChat push with worse operation. All in all, the number of users who follow WeChat is limited. ?

4. Wechat can only spread point-to-point, not point-to-point, that is, WeChat cannot be forwarded particularly conveniently. ? The information circulation mode of WeChat can only be paid attention to by paying attention to specific people, and can't obtain information of specific users through third parties. ?

Extended data

The official account of WeChat is used.

Wechat WeChat official account is widely used by governments, media, enterprises and celebrities. Have started to establish an independent WeChat WeChat official account platform. Carry out publicity and marketing of cultural activities such as individual enterprises on it.

You can bind a private micro-signal in the settings, send messages by using the official WeChat account assistant, and check the message sending status at any time. Using WeChat official account platform to carry out self-media activities is simply one-to-many self-media activities. For example, merchants display their micro-official website, micro-member, micro-push, micro-payment and micro-activities through the WeChat member cloud marketing system based on the docking of WeChat public platform, forming a mainstream online and offline WeChat interactive marketing method.