What are the small green signs in the upper right corner of the first few advertisements of the central weather forecast?

Green advertising signs. On July 18, CCTV launched the "Green Advertising Logo", which was first put into trial operation in a separate advertising period in the evening, and some commercials were awarded the "Green Advertising Logo". This move has attracted wide attention from the industry and the audience. At present, CCTV is preparing to launch a comprehensive review of "green advertising signs" in a set of evening prime time.

Attentive TV viewers will surely find that since July 18, a translucent green logo has been added to the upper right corner of some commercials after CCTV evening news broadcast, and this logo will disappear automatically after staying in the commercials for five seconds. This latest change is the result of CCTV's "green advertising logo", which consists of the English letter AD (the abbreviation of the English word "advertising"), and the lines of A and D constitute the concepts of "mountain" and "water" respectively. The combination of the two can see the birth of a "heart" shape, expressing the desire to advertise and shoot advertisements with heart, so that green advertisements can be provided to more viewers and consumers. CCTV's move aims to improve the quality of its commercial films, standardize the advertising content, purify the advertising environment, promote enterprises and advertising companies to strive for perfection in advertising production, protect the interests of viewers, let viewers see more and better high-quality advertisements, and promote the healthy and sustainable development of China's TV advertising industry.

Because CCTV's advertising operation system is huge, and the number of advertisements involved is quite large, the implementation of "green advertising logo" will start from the prime time with the highest attention, and a group of advertisements at night 19: 30- 19: 38 will be reviewed and promoted, and the scope of use will be gradually expanded. The advertising resources in prime time have the highest gold content, and enterprises attach great importance to the advertising films put in this time, which basically have high creativity and production standards, and are also closest to CCTV's green advertising concept.

Relevant personnel of CCTV advertising department also answered some questions raised by the public. They said that the "green advertising logo" is only an audit of the quality of the advertising film itself, and does not involve an audit of the products and operations of the enterprise. However, if the company's products have a negative impact on society, CCTV advertising department also has the right to revoke the green advertising logo added in its advertising version. Advertisements that fail to pass the examination of green advertising signs are not unqualified, because the advertisements broadcast on CCTV have been strictly examined and meet the basic requirements of the national advertising law and related management regulations, but the "green advertising signs" require more conditions such as aesthetic pursuit, creative ideas and production standards. At the same time, in view of the special supervision of some products such as drugs, health foods and medical devices by the relevant state departments, the advertising department of CCTV will not review the advertisements of these products for the time being, nor will it grant "green advertising signs".

In addition, CCTV also applied to the relevant state departments for the protection of intellectual property rights of "green advertising signs", becoming the only unit that reviewed and awarded "green advertising signs". Without permission, other media units and companies have no right to use it. Enterprises in other television, newspapers, Internet and other media to obtain the "green advertising signs" advertising version, need to use the signs, but also must be approved by CCTV.

The "Green Advertising Logo" has achieved good social effects in the trial operation, and CCTV is going to review this logo in the evening prime time from August 16. It can be expected that with the full implementation of the "green advertising logo", the TV advertising environment will be greatly purified, a fresh "green" picture will be presented to the audience, and the interests of the audience will be better protected.