How do clothing sellers respond to the weather change?

These two days, the temperature began to pick up. Although the temperature rise is not great, it is good news for clothing enterprises.

We used to sell cotton-padded clothes, but now everyone is making wool coats and houndstooth fabrics. The business before depends on how these styles are sold.

In order to cope with this weather, enterprises must find ways to produce some styles that can be greatly increased. As for the format, it's not like this every year. What I know in my studio at present is mainly relaxed and casual.

The popularity of raglan sleeves continues until now, and it is still so popular. Although there are some picky styles, this fashion will not change in the short term, including spring clothes after the New Year, or best-selling versions.

In addition, in the data of shoulder width, spring clothes will be popular with wide shoulders, that is to say, the shoulder width is slightly larger than usual, and the sleeve shape is more stylish, so we should pay attention to the matching of the depth of the sleeve cage and the size design of the sleeve fat when making the version.

Of course, when the clothes are big, the depth of the armhole must be combined with the fabric properties. If it is too big, it will directly affect the sleeve fat, so it is not the previous fat feeling, but the sleeve is full-page or closed.

Now the style of clothes is a bit exaggerated, so I won't say it. This unique style is for a small number of people, and most of these styles are mainly vertical cutting, which is a little troublesome to solve the problem of plane plate making.

The style determined by a company is inseparable from the preferences of designers, and this style is dominated by strong human factors. Even if the printmaker has any suggestions on plate making, it can't stop the designer from achieving the desired effect.

This is why many designers use their own ideas to design clothes when they want to start their own businesses. But you are a start-up brand, and no one knows. Even in terms of personality and beauty, the first level is not known to more people. The new clothes designed are like being put in the wild.

On the one hand, the idea is good and the design style is good. When there is not enough publicity fee in the early stage to popularize the public and let them know their design ideas, how long it will take them to break even, which is beyond their imagination.

Clothes are also products, but products always account for a fraction of marketing costs. Many businesses with good business can still sell clothes with poor styles because the link between clothes and consumers is "short" and there is no exposure as a start-up brand. How can we quickly get the ideal target consumers and let them buy?

The solution is also very simple, that is, opening a shop in the wholesale market, either attracting investment or wholesale in bulk, and solving the cost of their early promotion through the supply chain. However, this operation is not omnipotent. In this case, the capital occupation of start-up brands is a headache.

It's easier to operate with more money. If you have less money, you can actually provide your own clothes as brands to wholesalers and others. On the one hand, you can exercise your design ability, on the other hand, you can find the most satisfactory and fastest payment transaction with many merchants in cooperation.

Wholesalers are inseparable from such designers, because they sell the styles you designed. After a long time, the dealers below them will cultivate a stable consumer group. At this time, you can have the right to bargain. In fact, this is not much different from working.

Is it worth making such a big change?