How can you drive a good car when you don't know 50% of the knowledge of the through train?

In fact, in the current version of the through train, there are fewer and fewer shops making money through the through train, which can even be said to be rare. Many shopkeepers are saying that the return on investment of through train is so low that it will pay a price if it continues. Yes, but this is only one aspect. You should look at the effect of the whole through train. The through train drives the baby's weight. If there are many natural traffic transactions, it doesn't matter if the through train pays. Often, many people close the through train, which does not improve the baby's weight. The blessing slowly declines and the natural flow continues to decline, which is another vicious circle. What the old driver wants to express is that through train is the best way to make money. If the through train can't make money, then we will try our best to make no profit, no loss or even less loss. As long as you can gain weight and bring natural flow, these are small problems.

Next, the old driver will introduce some aspects of the daily operation of our through train.

I. Selection of funds

What a car can achieve in the end is definitely the style first. So it is very important for us to choose money as the first step. Old drivers have seen many shopkeepers boast that their treasures are the first in quality and the lowest in price. Anyway, every time I hear the shopkeeper say that, my left ear goes in and my right ear goes out. Because of what? Because it's useless, baby, just get in the car and test it. We said it was useless. We want buyers to say it, and the data to say it.

1. Search selection: Search selection refers to future data. We need to determine which product has the chance to become the main push or explosion in the future according to the hot keywords searched by customers.

2. Sales volume selection: choose styles according to sales volume, and the products usually selected for sales volume selection are popular and popular styles. But there is also a disadvantage that it must have the same model, so competition comes.

3. through train choice: choose your own money. According to my own understanding of the baby, I can find out which one is more competitive in the market. Through the through train, through data feedback, such as collection and purchase, see if there is a market for this money. You don't have to pay too much attention to the transformation of the through train, just refer to the collection and purchase, because we haven't optimized the baby's internal strength at this time.

Second, the main picture

As we all know, it is most important to do a good job in the preliminary work of the through train. Whether the quality score can be achieved and whether the PPC can be done well is closely related to the click-through rate, and our main picture plays a vital role here. The main picture, as the name implies, is the first picture that the baby shows to the customer. If you want buyers to pay the bill, you must first introduce traffic into the store. Can you bring traffic into the store? Aside from the problem of accurate traffic, pictures are a very important aspect to attract buyers into the store.

At present, there are many optimization softwares for through trains, which can generate beautiful main maps with one click. Although it saves a lot of time, I suggest you find an artist with a hard foundation. Whether a painting can be vivid or not depends on the person who holds the pen.

Therefore, the main picture suggested by the old driver has the following points:

1. It is best to highlight the unique selling point of the product.

2. Even if it is the same paragraph, the main picture should be distinguished.

3. It is best to highlight the baby attribute in the main picture.

4. Constantly innovate the home screen

5. Add the words: gifts/offers/activities in the main picture.

6. Does the main picture have a unique selling point?

7. Is the price clear?

8. Is there a relationship between the color of the main picture and the background color?

9. The fullness of the main picture

Third, key words

If the picture is a baby's face, then the word is baby's blood. Keywords are an indispensable part of the plan and affect a lot of data in the through train. Whether buyers with baby needs can bring them into our store or not, and whether the crowd is accurate or not, are all based on keywords.

On the one hand, choosing words is the simplest point in the through train for old drivers, which is nothing more than adding words related to baby attributes. However, since the old drivers started posting live posts these days, they found that choosing words is still a big problem for a large number of sellers and friends. The choice of keywords can be said to be the most important in our through train promotion: what kind of keywords are selected, what kind of displays and clicks will be there. Keywords are like a "salesman" of a company. What we need to do is how to make this salesman play the biggest role.

1. Taobao drop-down box

2. Category words classified on Taobao homepage

3. Search page classification words

4. Choose words for business people

5. Find words through training software

6. Find words by analyzing the train background traffic.

7. Choose words according to competitors' concluding remarks

8. Customer search idioms

9. Through train backstage recommendation words

10. Make your own words according to the baby's related attributes.

Fourth, the crowd

As the main body of the through train at present, the crowd has a great influence on the through train. Because everyone knows whether pre-planning can be done, traffic and click-through rate are the two most important points. The main picture, characters, characters and collocation methods have the greatest influence on the click-through rate. As we all know, people are based on keywords, and the influence of non-standard categories of people is also crucial.

The easiest way is in our seller center, where there are portraits of people in our store, who can analyze people and visitors of business people, and set them according to their own understanding of the baby. For example, gender, age, weather and temperature are all important.

Many people have problems with the understanding of the through train itself. The through train is a drainage tool. If you are a good baby, operators and skills can only account for 30%, and the remaining 70% depends on the baby. The through train is like a bole. We dig up our treasures and show them to the buyers. If the baby has certain problems, even if it burns more money, how can it be operated? What's the use of the buyer's disagreement?