The clothing business is afraid to purchase goods because of abnormal weather.

Seven secrets of opening a clothing store

One of the seven secrets of opening a clothing store, if the producer or businessman does not control the quality of the goods, it will be difficult for the goods to realize their value and use value, which will harm the interests of consumers and inevitably affect the reputation of the factory or shop. There are two points in the imported clothes: first, the quality is not too hard, and second, you can't enter without a' commodity credit card'. Customer satisfaction.

The second of the seven secrets of opening a clothing store is to pay attention to "good quality and low price" in business, which has been one of the basic tactics for operators to compete with each other since ancient times. If the price of a commodity is low, it will sell faster, and vice versa. The specific measures are six persistences:

1, adhere to the "upper limit". The so-called upper and lower limit guarantee refers to the retail price of each kind of clothing. According to the purchase price plus the price difference rate, the upper limit does not exceed 20%, of which 10% is the counter-offer rate and 10% is the lower limit guarantee rate. That is to say, goods with a purchase price of 100 yuan can be sold at l 10 yuan. But it can't be any lower. If the customer makes a counter-offer, take the "commodity credit card" as proof of the purchase price. Under normal circumstances, customers are reasonable and will not bargain again.

2. Adhere to low peer prices. In principle, the prices of goods sold are lower than those of the same market, industry and variety. If it is higher than other places, deal with it immediately. In order to make a promise, you can hang a sign in front of the store, which reads in ten big letters: "The lowest price in the market, don't believe me."

3. Insist on selling more books. Earn less and sell more can also earn more, earn more and sell less and earn less. Although the store's gross profit only increased by 65,438+00%, its operating efficiency improved steadily.

4. Insist on price promotion. For seasonal goods, we generally adopt the sequential sales strategy of earning, guaranteeing and losing. We will earn a little in the middle of the season, break even at the end of the season, lose a little in the off-season, and try our best to sell the surplus and off-season goods.

5. Adhere to local conditions. Because the economic situation in Xiangshui County is poor and the purchasing power is not very strong, most of the goods imported by this store are in the middle and low price range and high price range, and they are basically not imported.

6. Insist on purchasing goods from the factory. Purchasing directly from the factory can reduce the price difference between intermediate links, reduce the purchase price, and be conducive to low-price competition. Because of the low price, customers often go back to the market to buy clothes.

The third of the seven secrets of opening a clothing store, whether the colors and styles of clothes are beautiful and novel will directly affect the sales volume. At the same time, the color and style of clothing change quickly and the cycle is short, so it is difficult for operators to respond immediately, which is a problem that people who do clothing business often encounter. There are two key points: first, we must have aesthetic cultivation. Improve the aesthetic level of clothing color and style. Second, be good at collecting fashion information. The collection methods are mainly listening, watching, visiting and checking. The so-called "listening", on the one hand, is to listen to the customer's requirements for color and style; On the other hand, pay attention to people's comments on colors and styles. The so-called "watching" means looking at domestic and foreign markets, watching fashion shows and clothing exhibitions on TV, and reading the information in newspapers and periodicals. The so-called "interview" is to ask the wearer directly about the source of their clothes. The so-called "check" means that if it is not convenient to ask directly, you will send a letter or call or telegram to the relevant individual or unit to follow up the inquiry. Once you have the information, hurry to buy the goods and arrive first.

The fourth of the seven secrets of opening a clothing store is that the goods should be marketable and suitable, which is referred to as "double fitness", which is the key for businessmen to accurately grasp. In particular, it is difficult to master the "accuracy" in clothing trading, and it should be marketable and appropriate. Mainly do three things: first, grasp the local market conditions: what new varieties appear? What is the sales trend? What is social stock? What is the price increase? What is the purchasing power status? Generally, I can know fairly well. The second is to prepare the purchase plan, of course, it can also be modified during the purchase process. The third is the in-depth style of work. When purchasing goods, I first go to the market, have a look, compare, ask, calculate and think about it, and then proceed to purchase. Look at every dress carefully, look at it five times and try it twice. The so-called five-look is to look at the quality, color, style, needle and thread and price of the fabric. The so-called "two tests" means to try by yourself and try less. My basic business strategy is: diligence and small profits, small profits but quick turnover; He has no me, he has my sense of superiority, he is more than me; Sell well and enter much, sell weakly and enter little, and do not enter unsalable; Book the back row first, and sort by sales volume; Try to sell first, sell well and then distribute; Goods in short supply will be distributed, and general sales will be sold on a commission basis; New products are rarely put into trial sale, and once they are sold well, they will be put into more. As for how to prevent the backlog of clothing, as long as the clothing purchased is marketable and suitable, it will generally not be overstocked. Even if there is a little backlog, it is necessary to clear the warehouse at the end of the season-not changing seasons; Clothes are cleared at the end of the year-but not for a year. As a clothing operator, it is necessary to achieve no precipitation when the goods arrive.

The fifth of the seven secrets of opening a clothing store is that "people without smiling faces can't open a store". If salespeople can't be kind, open-minded, patient, thoughtful and take the initiative to receive customers, it will directly affect sales. Pay attention to service attitude and achieve 65,438+00 measures: smile and say hello, introduce varieties, show customers clothes, introduce styles, give suggestions to customers, help customers choose, try on, pack or provide packaging bags for customers to carry, and solicit customers' opinions. Some customers still smile and say "welcome to come back later" even after taking many photos, choosing for a long time and trying them on repeatedly.

Six of the seven secrets of opening a clothing store: excellent service quality is extensible and traceable. This work is not only for the people, but also an emotional investment. If it is done well, it will enable operators to form a deep friendship with customers, help customers-solve practical difficulties, help enterprises-gain the trust of the masses, and make the store business prosperous.