Summary of cosmetic promotion activities

Summary of cosmetic promotion activities (8 general articles)

Inadvertently, a meaningful activity ended. I believe everyone has gained something, and I think it is necessary for us to summarize this activity. But I believe that many people are in a state of no clue. The following is a summary of my cosmetics promotion activities, which is for reference only and I hope it will help you.

Summary of cosmetic promotion activities 1 1. communication before the activities:

1, communicate with the owner of the cosmetics store. Emphasize the differences between our company's promotional activities and those of other companies; Improve the confidence of cosmetics stores to actively participate in cooperation.

2. Understand the local economic level and consumption habits. Find out the main products of my brand in the local area.

3, clear the cost of cosmetics stores. Emphasize the comprehensive benefits that the activity brings to the store.

4. Make clear what the cosmetics store needs to cooperate with (detailed and clear).

5. Explain that after the large and medium-sized activities, due to the sudden increase in sales, there will be a small amount of returns, so be prepared.

6. The main person in charge of the cosmetics store (boss, proprietress or manager) must participate in the early communication. If they don't cooperate, it will be a failed activity.

Second, the activity content design:

1, active component setting.

Activity purpose: new product promotion, brand promotion or promotion;

Activity theme: it depends on the main products and inventory of the season;

Activity time: 3-5 days

Activity form: outdoor or in-store.

2, into the store to give gifts.

Sample installation (undertaken by the company)

3. Buy and give activities.

The gift fee is borne by the cosmetics store and * * * company.

4. Specialty.

Mass advertising products (undertaken by cosmetics stores).

5. lucky draw.

Prizes are shared by cosmetics stores and companies.

6. coupons.

Borne by the cosmetics store.

7. beauty card.

Borne by the cosmetics store.

8. Other projects.

Third, pre-conference publicity:

1. Print leaflets.

The cost of making leaflets should be controlled at 0. 1-0.2 yuan, so as not to affect the brand image too much;

Medium-sized activities 2000-3000 pages, small-sized activities 1000-2000 pages;

The single page is made by the cosmetics store at its own expense or the company.

2. Distribute leaflets.

Issued three days in advance;

Commercial streets, government offices, other retail stores (non-daily chemicals), etc.

It was delivered by the cosmetics store itself.

3. Member notification.

The beauty consultant or shop assistant should inform all members in the store three days in advance.

4. Activity notification.

Inform the customer of the activity time one week in advance.

5. hang banners.

Made by a cosmetics store;

Banners across the street or in front of shops;

Hang up three days in advance.

Fourth, the preparatory activities:

1. Image display: banners, X display stands, light boxes, flags, etc.

2. Props for promotion: rainbow doors, tents, promotion tables, audio equipment, microphones, DVD players, compact discs, leaflets, lottery boxes and sales statistics.

3, stocking, ensure enough main products and safety inventory.

Before the event, the cosmetics store is required to advance a batch of goods.

4. Gift materials.

Issue or purchase in advance.

5. Presentation and requirements.

At least two indoor and outdoor exhibition points;

Sales of similar brands are suspended;

Other brand activities are suspended.

6. An activity group (8 people) was established.

The company has four salesmen.

Shop assistant 4 people

7. Division of labor and training.

The sales promotion team leader rationally divides the work according to the player's situation;

Cosmetic shop assistants must be invited to attend;

Take incentive measures to arouse the enthusiasm of shop assistants;

65438+ Conduct training on activity content, activity process and promotion speech 0-2 days in advance.

Verb (abbreviation of verb) activity details:

1, pulling people outside the store.

Target customers;

The process of pulling people should relax the vigilance of customers;

Send the customers who enter the store to the counter and give them to the seller.

2. Play music or active content.

The volume should be moderate and the music should be suitable for brand consumers;

Write the broadcast draft of the activity content in advance, and the sentences are concise and attractive.

3. Sales details.

Stimulate customers' needs with effective words;

Understand customer needs and determine recommended products;

Grasping the sales rhythm, many people are fast and few people are slow;

Use the influence of closing customers on onlookers to achieve sales;

Joint sales, complete sets of recommendations;

Gifts are placed on the counter to stimulate more purchases;

We should properly handle the situation that customers want more gifts and encourage them to buy more;

Stimulate customers with sales records in sales statistics;

The lottery should be lively and atmospheric.

Activity requirements of intransitive verbs:

Promotion team members should be proactive, United and cooperative;

Promotion team members should unify their image, pay attention to personal words and deeds, and reflect the good image of the brand;

Collective honor is paramount, team is above everything else, and everything obeys orders.

The promotion team leader is the best commander and the first responsible person of the promotion team.

Seven. Activity overview:

Summarize in time after the activity and strive to do better next time;

The promotion manager summed up the activity and made an anti-collapse.

The above is a simple summary of the promotional activities we often do. Although we can't fundamentally solve the dilemma of cosmetics store promotion at present, I hope you can give us some inspiration to gradually standardize and standardize our promotion activities and pay more attention to the details of promotion. I believe we will do better and better!

Summary of cosmetic promotion activities 2. Our department launched a large-scale promotion activity during the festival. Our department has set up a product promotion team to actively plan the product promotion plan. Our department chose the downtown business center square as the promotion venue and discussed related matters with relevant departments. At present, the product promotion activities have been completed as scheduled. The development of product promotion activities and related information are reported as follows:

1. Free skin test for consumers on site. Our company always adheres to the principle of "customer first", so members of our department always adhere to this concept and serve consumers enthusiastically.

Second, fully explain the use of cosmetics to consumers. In view of the fact that some consumers don't know about cosmetics, members of our department explain it to consumers with full enthusiasm and patience.

Third, take the form of prize-winning sales. Stimulate consumers' curiosity about prizes and actively buy our cosmetics.

The event was a complete success and achieved sales promotion results. At the same time, this activity also stimulated the enthusiasm of our department members, strengthened the cohesion of the team and improved the company's performance. It also makes consumers deeply aware of our company's high enthusiasm and greatly improves our company's popularity.

Summary of Cosmetic Promotion Activities Chapter III It is the first time that the company has participated in such activities since its establishment, and the overall effect is OK. But there are also many shortcomings, so we should constantly sum up experience and strive to do better.

There is a problem:

1, weather factors, pay attention to the weather forecast in advance.

2, communication is not in place: there is no good communication in advance, the boss does not pay attention. Make promotion policies and leaflets in advance.

3. Promotion plan: not attractive enough.

The factory is not fully prepared.

It is the first time for our teacher to take part in such an activity, and he is inexperienced.

6. venue layout: the atmosphere is not enough, there are no balloons, arches and flags.

7. Sales incentive policy: The store did not formulate additional incentive policies for employees in this activity.

Need improvement:

1, site layout:

Need to communicate in advance the size of the venue and how to place it. Ask about the specific quantity of materials needed. Including: arches, balloons, sun umbrellas, X-shaped brackets, arches, tents, promotion tables, flags, atmosphere shaping, creating momentum and attracting tourists.

2. About experiential sales:

The first step for new customers is to demonstrate the advantages and functions of smiling face sticking to its silk material, and communicate while demonstrating to understand their purchase intention; Step 2, try the silk mask with interested customers; The third step is to explain the product effect and the on-site activity plan. The fourth step is to ask the guests which activity policy to choose, order and promote.

3. Customer information registration: Every activity will attract new customers to the store, so it is necessary to register guest files for later follow-up. At the same time, it also reflects the effect of our activities.

4.BA sales incentive policy: communicate with the store and formulate additional incentive policies for the employees of this activity.

5. Work details: All shop assistants call or send messages to invite old customers, and they can experience the silk mask for free when they arrive at the store. When people cooperate, avoid several shop assistants communicating with a guest at the same time, so as not to give the guest a defensive mentality. Balloons can be distributed at the door of the store to attract people. When there are not many guests in the store, we find our own models to experience the mask and create momentum. In addition, the clerk is also arranged to distribute folding pages near the store to attract customers into the store.

6, activity policy: the mask is relatively simple, it is recommended that the boss take out some processed products, buy gifts, or draw a lottery to drive sales.

7. Regarding payment: It is recommended that the store reserve a credit card machine. If you don't have it for the time being, you can negotiate with the neighboring stores.

8. About shouting wheat: There is a special person who is responsible for shouting wheat, creating momentum and attracting tourists when there are few people.

9. Summary meeting: A summary meeting will be held every night, and everyone will set the sales target for the next day's activities and break it down into specific quantities.

Summary of Cosmetics Promotion Activities 4 20xx 65438+ 10 17-2 1, Laizi launched a four-day counter promotion in xxx Commercial Building, and finally achieved a sales performance of 49,000 yuan. Prior to this, the counter was in an embarrassing state with a monthly sales of only 1 0,000 for a long time. In order to quickly reverse this trend, it is urgent to have a popular and sales promotion to boost the confidence of the staff, and also to have a successful promotion to accumulate enough attention and topicality for the counter.

This opportunity is a great promotion from 65438+ 10/0/7. However, due to the lag and inadequacy of pre-preparation, not only the pre-sale failed, but even the key materials on the first day of the event were not in place in time! Such a fatal mistake led to poor sales on the first day of the event, only 1-2000 yuan. If this situation continues, this activity is doomed to fail.

The company mobilized all its efforts to make up the materials early the next morning, especially the important gift of this activity-7-inch tablet computer arrived. This is like filling up an engine with insufficient kinetic energy, which instantly reverses the current situation of unattractive events and low turnover rate. On-site staff led a large number of passengers to the counter through lottery+shouting wheat, and then through the combination of product trial and key promotion strategies, they quickly completed a number of package sales with high customer price-nearly 10 sets were sold on the day of 888 yuan package, and the whole-day sales exceeded17,000 yuan, which broke the highest sales history of a single brand in the mall and greatly encouraged all promoters present.

The performance of 49,000 yuan in four days is not the best performance of Laizi, but we have once again verified the superiority of tablet computer as a gift with practice. In last year's 165438+ 10 and 65438+February, the xx counter just conducted a large-scale membership exchange activity, and there were some valuable gifts such as steamer and electric kettle. However, since members have already purchased a large number of products, the spring promotion of Laizi is not cold. The four-day event * * * sold more than 20 sets of 888 packages and 15 sets of 637 packages, which laid the foundation for the success of the event. It can be seen that in the face of strong promotion policies and attractive gifts, there is still great potential for customers to tap their consumption potential.

Summary of Cosmetic Promotion Activities 5 At present, the dull promotion is bound to be submerged. There is no effective communication strategy based on consumers' emotional demands, and there is no innovation highlight from the promotion link. A single price war makes consumers tired and salespeople tired. In order to break through innovation, promotion must be upgraded to link innovation, and the integration of advertising, image, form, personnel and system value will make promotion produce a good effect of combining artistry with interactive sales.

First, get out of the misunderstanding of follow-up promotion

Roadshows at the entrance of cosmetics stores come one after another on Saturday and Sunday. The cost is not low, but what is the real target audience? How much brand and product information has been delivered? How much has it improved the on-site sales? Promotion and promotion are in disorder. More promotion is to follow the trend and grandstanding. There is a lack of continuous scientific promotion based on product characteristics, sales cycle and marketing strategy, and a lack of unique creative promotion for enterprises and brands, which makes more promotion resources waste and ineffective.

The integration and innovation of cosmetics promotion system should pay attention to the integration and follow-up of promotion methods and methods, rather than blindly following the trend of promotion; We should pay attention to the overall promotion of the promotion system, rather than a single breakthrough with an epiphany. We should pay attention to the bright spot innovation in mutual imitation, not the simple "takenism". Innovation should be implemented in every link of the promotion system, and all marketing personnel should be mobilized to carry out promotion innovation, instead of planners "behind closed doors" to study the promotion strategies of competitors with all-staff promotion innovation.

Grasp the psychology of consumers, break the old rules, bring forth the new, launch more creative promotional activities, promote communication and interaction with consumers through differentiated promotion, create an atmosphere, implant brands in consumers' hearts with new promotion forms, show the lasting charm of enterprises, products and brands in the promotion ocean, and move towards the promotion realm.

Second, a good system composition is the basis for successful promotion.

Promotion is not a simple road show, outdoor sales on the counter, special price and lottery. It is a successful promotion, but an effective platform for communication and interaction between products and consumers. It is necessary not only to ensure scientific and continuous interaction with consumers, but also to artistically design the contact points of consumers, so as to let customers know about products, enhance brands and make customers interested in buying. Mastering the system link is the basis of planning subdivision, finding innovation and successful promotion.

Clear demand is the foundation: whether it is aimed at the launch of new products, or the off-season preheating of mature markets, whether it is a large-scale holiday promotion, a regular small-scale promotion, or a counterattack against competitors' promotion. Clear demand helps to ensure the consistency of short-term promotion and long-term strategy, and makes the promotion plan more purposeful and targeted.

Planning scheme is the key: on the basis of clear demand, understand competitors, pay attention to customers, determine the unique theme and theme of the activity, determine the main products, secondary products and bundled gifts in combination with product sales and inventory status, and formulate targeted promotion schemes. The activity time should seize the opportunity, the activity channel should be determined with emphasis, the activity form should be novel and friendly, the activity process should be guided at different levels, the responsibility of the activity should be clear to people, the activity budget should be carefully calculated, and the activity objectives should be formulated in detail.

Creative expression is image: fully grasp the carrier form of active communication (newspapers, radio stations, newspaper clips, videos), product terminal display form and available resources, carry out creative expression and material design based on the activity plan and terminal resources, and impact the image and atmosphere of the promotion terminal, such as the appearance of the daily chemical products booth, outdoor giant, flag hanging in the exhibition area, floor stickers, stacking, etc.; Special-shaped display of fast-moving consumer goods, jumping stickers, posters, piles, flags, arches, cartoon airplane models, etc.

Effective execution is the guarantee: from effective communication with site members and store terminals, to the preheating of carrier communication, to the arrangement of daily chemical products, to the arrival of promotional gifts, to the training of promotion personnel, the activity flow is refined to the responsibility of relevant links, and the promotion site is adjusted in time to ensure the smooth and effective promotion.

Summary of Cosmetic Promotion Activities In the past six 20xx years, our xx brand has achieved impressive sales performance under the correct guidance of company leaders, and gradually established "the overwhelming brand position of xx in Asia". As an employee of xx, I feel very proud.

Thanks to the hard work of all the staff of the counter based on their own work, loyalty and unity, the sales performance of our counter in 20xx has also made a big breakthrough compared with that in 20xx. The situation of our counter is summarized as follows:

I. Sales situation

By the end of 20xx, the sales of store counters increased (decreased) by x% compared with the same period of 20xx. This counter counted the promotion times and completed% of the promotion tasks.

Second, expand the membership.

(a) Expansion of new members

As of 20xx, the counter has added x new members. Compared with xx years, it has increased by xx%.

(2) Maintenance of old members and individual customers

The counter strictly implements the company membership system and communicates with members patiently, meticulously and enthusiastically, further enhancing the loyalty and goodwill of old members to the brand. The return rate of old members has reached 90%. As for individual customers, the counter teller also improves the return rate with the purpose of enthusiastic service and customer first.

Third, competitive product analysis

Facing rivals such as xxx, this counter highlights the advantages of personalized and high-quality service on the basis of paying attention to the elegant, noble and classic brand image of this product. Make our brand's competitive share in the market greatly improved. For example, facial mask (occupation) and facial cleanser (occupation), because you don't know the specific market, you can analyze it a little. Compare the advantages and disadvantages of our products.

Fourth, the daily work of the counter

This counter strictly abides by the company's counter management rules. In personnel management, pay strict attention to the company image and serve customers enthusiastically and patiently. In inventory management, it is necessary to strictly register the shortage of goods and inventory, and do a good job in inventory. Manage articles well, pay attention to dryness and cleanliness, prevent fire and moisture, and clean articles well.

In the daily work of the counter, we must strictly abide by the company's management rules, so that consumers can rest assured to subscribe for our xx quality products. In 20xx, our focus is to do a good job of linking customers and products, push xx's high-quality products to customers and bring customers' love for products back to the enterprise. Strive to achieve Shiseido's strategic goal of "a global enterprise originating from Japan and Asia".

Summary of cosmetic promotion activities: As a good platform for daily chemical enterprises to realize communication and interaction between products and consumers, promotion is essential and will still be the main means and competitive weapon for product promotion in the market.

First, look for innovation in market segments.

1, theme innovation

A good promotion theme can give consumers a reason to buy and effectively avoid the damage of price war to the brand. Therefore, the theme must be combined with the promotion needs, expressed in concise, atmospheric and friendly language, and be easy to spread, easy to identify, strong in the times and strong in impact without deviating from the brand image, instead of ordinary words such as "buy one get one free, shock the hot sale, bargain at special prices and give back the true feelings".

2. Content innovation: create a unique form that can impress consumers.

The main support of promotional activities lies in the design of promotional content, whether it can guide consumers to generate interest, whether it can defeat competitors, whether it can effectively convey product and brand information, and whether the unique content form can easily meet the psychological needs of consumers for novelty, novelty and profit, resulting in emotional buzz. Therefore, we should seek creative space from the forms, themes, tools and means of promotion, and optimize the combination of buying gifts, packages and lottery to bring forth the new.

3. Material innovation: create a beautiful terminal that affects customer groups.

A good theme, a good plan, but also through creative materials to make the terminal light up, so that daily chemical products stand out in the competition with the help of materials, taking the lead in impacting consumers' eyes, thus creating a good atmosphere that affects consumers' purchases and forming more herd purchases. Three-dimensional indoor and outdoor image is helpful to improve the promotion effect.

4. personnel innovation: cultivate a high-level promotion team that touches consumers.

Excellent promoters are Depth Charge who can complete product sales, achieve the ultimate goal and achieve effective promotion, and are also the ultimate implementers of promotion activities. On the basis of grasping and understanding consumer psychology, enterprise products and sales skills, we should innovate in words, actions and details to impress consumers.

Second, execution is the key to promotion.

Promotion is a complete system. While pursuing promotion and innovation, we should pay more attention to the key links in promotion and implementation to ensure the effectiveness and good results of promotion. The promotion that pursues superficial innovation but fails to implement is only embroidered pillows-beautiful but useless. Promotion should serve sales and profit on the basis of innovation.

A good promotion theme is like bright eyes, a good plan is like a charming body, a good material is like a sexy coat, and a good promoter is like an eloquent mouth. With the cooperation of innovation in all aspects, I believe that the overall charm of corporate image and brand image will win the attention, purchase and trust of consumers, and the promotion will truly become a sharp weapon for the ground promotion of daily chemical brands, and the promotion will play its role to the extreme.

Regardless of the size of an activity, "strategy accounts for three strokes and seven styles", which shows the importance of activity implementation. Even if no one implements the optimal strategy, he will still wait for zero.

Employees do not know enough about the promotion knowledge of activities, lack service enthusiasm, and lack skills and vitality in promoting promotional activities. In the minds of employees, there is no concept of "activities have greatly increased in turnover, and there is a lot of capital and manpower input".

In addition, there is no radical plan in the sales process, and the sales tasks are not subdivided. "General management, probably sales" also limits the growth of sales.

Summary of Cosmetic Publicity Activities 8 According to the unified arrangements of the State Administration and the provincial and municipal bureaus, in order to solidly promote the cosmetics supervision in our county to a new level, a publicity campaign with the theme of "Safe use of makeup to light up life" was launched from May 20 to May 26, 20xx. These activities are summarized as follows:

First, the forms of activities are flexible and diverse.

This publicity activity was led by the Yaoxie Unit of the County Market Supervision Bureau and the Food and Drug Inspection and Testing Center, and was fully organized and implemented by the district supervision offices and the township food and drug supervision stations. Activities are divided into video display, on-site publicity and on-site publicity of home stores. The forms of activities are flexible and diverse.

(1) Video Exhibition: From May 20 to May 26, 20xx, organize staff to go deep into cosmetics stores, display and play popular cosmetics videos on public platforms such as electronic display screens in cosmetics stores, and publicize practical knowledge about the safe use of cosmetics to the general public. We also made full use of the new media such as "Two Micro-sections" and carried out the scientific concept of safe purchase and use of cosmetics in a variety of publicity ways, ensuring that the activities were fruitful.

(II) On-the-spot publicity: The medical machinery unit and the food and drug inspection and testing center organized staff to hold a on-the-spot publicity activity with the theme of "Safe use of cosmetics to light up life" at the entrance of Chunchangba office area on May 23rd, 20xx. Through the rolling display of propaganda slogans, display boards, leaflets, popular science brochures and other forms, the scientific concept and practical knowledge of the safe use of cosmetics are publicized to the masses, and the relevant laws and regulations on cosmetics supervision are taught to enhance the public's awareness of scientific use.

Second, the activities were carried out with effective measures and remarkable results.

The overall requirement of this activity is to strengthen organizational leadership, highlight the key points of work and pay attention to the actual results of work. The implementation plan of the activity has been carefully formulated and the activity has been carefully organized and coordinated by various departments. The activity measures are effective, the social impact is great, the public response is good, the effect is obvious, and the expected purpose is achieved.

This activity * * * dispatched 200 staff members, produced electronic slogans 120, distributed 8,000 educational brochures, distributed more than 1,000 leaflets 10000, produced 52 exhibition boards, scrolled over 300 cosmetic advertisements, conducted on-site consultation and answered more than 800 questions, and supervised and visited some cosmetic stores. Through this theme publicity, the common sense of cosmetics classification, labeling, adverse reactions, masks, etc. was popularized, which improved the people's reasonable expectation of cosmetics' efficacy and their ability to independently identify cosmetics, and created a good environment for cosmetics consumption.

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