After the evening premiere of Yantai TV Station 2’s News Express Social Wide Angle, there was a piece of music containing the line “New World, Thoughts as the Frontier”. I want to know this sound

News? Comprehensive channel

Channel positioning:

In accordance with the party spirit of news and the "three closeness" requirements, firmly establish the awareness of mouthpiece, orientation and quality. . Adhere to the establishment of news channels, further strengthen the setting of news programs, and form a new pattern that focuses on news and news commentary programs, is compatible with other programs, and effectively expands the audience group. With its authority, popularity, proximity, high quality, high taste and high ratings, it creates the main front for public opinion propaganda.

Program settings:

1. "News Express" (first broadcast)

1. Column positioning:

Large-scale live news program . By integrating news resources and implementing a news group development strategy, we will further enhance the relevance of news, increase the information content of news programs, strengthen the role of news in guiding public opinion, and concentrate our efforts on developing strong regional news programs. The program is composed of several distinctive sub-columns. Different sub-columns are based on the same news values. They are irreplaceable and complementary to each other. They cover as many different audience groups as possible and allow the news to penetrate into the masses. and grassroots.

2. Column style:

According to the viewing characteristics of the audience, the program arrangement is either relaxed or relaxed, either upward or downward. Pay equal attention to breadth and depth, and complement each other with solemnity and liveliness.

3. Column composition:

(1) "Yantai News" closely focuses on the central work of the municipal party committee and municipal government, publicizes reform and opening up, focuses on the masses, and gives full play to its function as a mouthpiece and guiding role. The content mainly focuses on the current affairs of the city, insists on positive reporting, takes into account the supervision of public opinion, and pays equal attention to authority and relevance. Duration is 15 minutes. It is broadcast at 18:30 every day. It is also scheduled to be rebroadcast at 21:30 every day on the Economic Life Channel.

(2) "International Express" compiles and distributes international news provided by Xinhua News Agency. Duration is 10 minutes.

(3) "Outside News" selects out-of-town news provided by TV stations in other cities. Duration is 10 minutes.

(4) "Social Broad Angle" takes social news as the main body, pays attention to all aspects of society, cares about people's livelihood and people's conditions, pursues timeliness with quick response, enhances relevance by reporting local affairs, and makes the audience like to hear LeDao's content and format improve visibility. Highlight the sense of on-the-spot, embody civilian orientation, and contain profound humanistic care in objective reporting. Duration is 15 minutes.

4. Column period and length:

7 issues per week, each issue is 50 minutes.

2. "Viewpoint"

1. Column positioning:

A special news program with in-depth reporting. The main forms are news investigation and news commentary. Pay attention to social focus, comment on hot topics, track major current events, analyze social phenomena, and carry out public opinion supervision.

2. Column style:

Significant and peaceful, focusing on rationality, broad vision, profound content, highlighting the color of speculation and reflecting humanistic care.

3. Column period and length:

5 issues per week, each issue is 10 minutes.

3. "News Express" (evening rebroadcast)

Based on the first broadcast, three sections including "Viewpoint", "Information Platform" and "Media Links" will be added. "Information Platform" and "Media Links" adopt the method of telling news and reading newspapers, and the content involves national policies, policies and regulations, environmental weather conditions, and other news information that is of interest to the audience.

1. Column composition:

(1) "Viewpoint", 10 minutes

(2) "Information Platform", 4 minutes.

(3) "Media Link", 6 minutes.

(4) "Social Broad Angle", 15 minutes.

(5) "Yantai News", 15 minutes.

(6) "News from Outside the Town", 10 minutes.

(7) "International Express", 10 minutes.

2. Column cycle and duration:

7 issues per week, 70 minutes in duration. In addition, 5 minutes of "Military Camp Spring and Autumn" will be broadcast from time to time.

4. "Newsmakers"

1. Column positioning:

A thematic news program based on news figures that people have paid attention to recently.

2. Column style:

Focus on exploring the relationship between the characters’ inner world and news events. Authentic, believable, and engaging.

3. Column period and length:

Two issues per week, each issue is 10 minutes. It is scheduled to be broadcast in the "News Express" section on Saturdays and Sundays.

5. "Morality and Law"

1. Column positioning:

Focus on legal ethics through multiple perspectives. Promote laws, regulations and moral norms through case analysis, event reviews, character interviews, reporter surveys, etc., improve citizens' legal and moral awareness, and provide a good public opinion environment for governing the city according to law and virtue.

2. Column style:

Authoritative and accurate, easy to understand, thought-provoking and alert.

3. Column composition:

(1) "Law Enforcement Frontier" - reports on on-site law enforcement by law enforcement departments, demonstrates law enforcement authority, and deters illegal crimes.

(2) "Moral Cordon" reports social moral phenomena, promotes truth, goodness and beauty, and criticizes falsehood, evil and ugliness.

(3) "Lawyer's Notes" uses lawyers' sights as clues to analyze cases, popularize legal knowledge, and enhance legal awareness.

(4) "Talking about Law and Tao" - comments on moral and legal cases and establishes correct legal and moral concepts.

4. Column cycle and duration:

5 issues per week, 10 minutes each

VI. "News Express"

1. Column positioning:

Real-time news program. From 1:30 to 4:30 in the afternoon, the brief news just received will be broadcast every half hour. News content is broadcast on a rolling basis.

2. Column style:

Brief and quick.

3. Column period and length:

4 times a day, 5 minutes each time.

Economy and Life Channel

Channel positioning:

A stand for economic and financial management, a guide to people’s lives, a window to the city’s image, and a classroom for civilized education. It aims to closely cooperate with the work of the center to promote economic development; vigorously promote the image of the city and show the charm of Yantai; pay full attention to social life and strengthen the awareness of serving the people. Effectively enhance the relevance, interest, education and service of the program, and subtly improve the level of public opinion guidance.

Program settings:

1. "Open Wind"

1. Column positioning:

Focus on publicity, education, and guidance, and focus on Promote Yantai's economic activities, changes in ideological concepts and social phenomena of concern to the people. It not only reports on the achievements of reform and opening up and fully demonstrates the charm of Yantai; it also pays attention to the people's joys and sorrows and guides them to improve the quality of citizens; thereby promoting an enterprising spirit, combating ignorant and backward concepts, and promoting the construction of "three civilizations". The content involves various economic and social aspects.

2. Column style:

Advanced concepts, novel forms; focus on plot and fascinating.

3. Column composition:

(1) "Wonderful Zone" reports on the achievements and collective examples of work at all levels in the economy and other sectors.

(2) "One Hundred Flavors of Life" uses the form of short documentaries and special features to provide in-depth reports on the ups and downs of ordinary citizens' entrepreneurship and life in the market economy.

(3) "Long Mirror, Short Focus" focuses on exposure and documentary, showing various economic and social situations, and providing enlightenment, warning and education.

(4) "Topics" provides in-depth coverage of hot topics of concern to people in economic and social life in the form of conversations.

4. Column period and length:

Five issues per week, each issue is fifteen minutes.

2. "Talking about Stocks and Markets"

1. Column positioning:

Stock commentators analyze and introduce the stock market trend and individual stock prices.

2. Column style:

Advanced, predictive and objective.

3. Column cycle and duration:

5 issues per week, each issue is 10 minutes.

3. "Going into the Countryside"

1. Column positioning:

Care about the countryside, agriculture, and farmers, and strengthen publicity on the "three rural" issues Report. Strive to achieve the purpose of "beautiful, useful and learnable".

2. Column style:

Fresh and warm, practical: natural and simple, fresh and flexible.

3. Column composition:

(1) "Walking and Watching", which mainly reports events with county, city, township and village characteristics. Focus on novelty and pioneering.

(2) "Rural Economy" reports on new practices, new characteristics, and new achievements of the rural economy, reflecting exploratory and forward-looking nature.

(3) "Agricultural Technology Stand" promotes and introduces advanced agricultural technology and advanced agricultural products, and builds bridges for promoting agriculture through science and technology. At the same time, the common sense of identification of agricultural inputs is introduced and fake and inferior agricultural inputs are exposed.

(4) "Green Mailbox" answers various production and life problems for farmers. The column answers questions from various rural audiences in the form of oral broadcast, and strives to answer all questions.

4. Column period and length:

Five issues per week, each issue is 10 minutes.

IV. "Love Between Mountains and Seas"

1. Column positioning:

Grasp the direction of life, improve the quality of life, shape an elegant life, and provide life services.

2. Column style:

Relaxed and casual, integrating knowledge, culture and education into fun.

3. Column composition:

(1) "Jiaodong Customs" reports on the local mountain and sea scenery, folk customs, sentiments, and culture.

(2) "Travel World" mainly focuses on travel reports, mainly editing and compiling domestic and foreign travel information films.

(3) "Feather Clothes" mainly edits and compiles information films such as domestic and foreign models' style and clothing displays.

(4) "Health Preservation Skills" invites some viewers who are good at health preservation to speak out and introduce some experiences, tips and knowledge in health care.

(5) "Better Food" introduces dietary knowledge. With the purpose of carrying forward the spirit of Shandong cuisine, we comprehensively promote Yantai’s food culture and cooking skills.

(6) "Can't Help Laughing" is a wonderful collection of humor and joke short films in life.

4. Column cycle and length:

Three issues per week, each issue is thirty minutes.

5. "New Women"

1. Column positioning:

Report women's achievements, analyze women's phenomena, exchange women's information, and pay attention to women's lives.

2. Column style:

Youthful and beautiful, fashionable, short-lived and sincere.

3. Column composition:

(1) "Beautiful People" interviews and reports on the fashion trends in women's clothing, makeup and beauty salons.

(2) "Emotional Line" analyzes women's emotional world and tells women's emotional stories.

(3) "Extraordinary Women" introduces the entrepreneurial history of successful women and other extraordinary and touching deeds.

4. Column period and length;

Two issues per week, each issue is 15 minutes.

6. "Baby Happy Sunshine Garden"

1. Column positioning:

Mainly organize various interesting games and activities that are beneficial to the physical and mental health of children and adolescents children's programs.

2. Column style:

Lively, interesting, healthy and cute, with equal emphasis on knowledge, entertainment and fun.

3. Column period and length:

One issue per week, each issue is 30 minutes.

Video channel

Channel positioning:

Focusing on film and television dramas, we build a family theater filled with family, friendship and love. It satisfies the requirements of a considerable number of viewers who are not satisfied with watching movies and TV dramas. Further expand TV series and movies, which are long-lasting ratings hot spots.

Program settings:

Concentrated broadcast of film and television dramas.

Urban? Culture and Sports Channel

Channel positioning:

Gathering literary and artistic masterpieces to reproduce exciting sports moments; strengthening audience participation, emphasizing program interaction, and striving to build a passionate Variety shows and sports grandstands. At the same time, it is based on urban areas and covers the whole city, reporting on city highlights, disseminating business information, and establishing a distinctive urban style. Focus on introducing new channel management concepts and exploring innovative forms of expression.

Program settings:

1. "Happy Click"

1. Column positioning:

A platform for art appreciation, a collection of fine products Window; conveys literary and artistic information and enriches literary and artistic life.

2. Column style:

Relaxed, cheerful, humorous, edited and exciting.

3. Column composition:

(1) "Literary DV" self-writes TV essays, novels, MTV and short plays.

(2) "Laughing Down You": edited and compiled classic cross talk sketch materials.

(3) "Classics and Popular": Broadcast some popular classic old songs and popular songs.

(4) "Movie Box Office List": highlights and content introductions of the ten movies on the list that week. The US box office and Hong Kong box office are broadcast weekly. The striving column will be introduced and broadcast simultaneously with the US release date.

(5) "Talent Show Arena" provides an opportunity for new artists to showcase themselves. The talents displayed include singing, dancing, instrumental music and other literary and artistic forms.

(6) "Yi Hai Fax": edits and broadcasts the latest film and television information packs, drama series and beauty pageant packs, and reports on the shooting scenes of large-scale evening parties, behind-the-scenes footage and interviews with actors.

4. Column cycle length

Three issues per week, each issue is 30 minutes

2. "Flying the Five-Ringed Flag"

1 , Column positioning:

Report exciting sports events, introduce sports figures and knowledge, organize competitive and interesting sports competitions, and enhance participation and interactivity.

2. Column style:

Celebrity competition, exciting scene; audience participation, strong visibility.

3. Column composition:

(1) "Classic Events" edits information films of classic sports competitions

(2) "Sports Life": reports on Yantai sports The sports careers of elite and famous athletes and coaches who come to smoke.

(3) "Family Competition": Organize family competitions to show the style of mass sports.

(4) "Sports News": reports on sports work, sports activities, and sports competitions.

(5) "Challenge the Limits" edits TV films that challenge physical limits.

4. Column cycle and length:

Three issues per week, each issue is thirty minutes.

3. "The Opera Circle"

1. Column positioning:

For the majority of theater fans, it selects classic opera masterpieces, introduces the popular characteristics of opera, and recommends Local opera elite.

2. Column style:

Easy to understand, elegant and popular.

3. Column composition:

(1) "Expert Commentary": Experts explain the concept, performance and genre characteristics of rap.

(2) "Quality Replay": Replaying premium opera excerpts at the request of the audience.

(3) "Voice of an Actor": Telling the ups and downs of acting career.

4. Column period and length:

One issue per week, each issue is 30 minutes.

4. "Extraordinary Entertainment"

1. Column positioning:

Extraordinary form of entertainment reporting.

2. Column style:

Interactive, informative, interesting and entertaining.

3. Column composition:

(1) "Entertainment Breaking News"

The host talks about entertainment news from domestic media this week, highlighting personalization and humane.

(2) "Extraordinary Splicing"

Using well-known movies, sketches and other materials to edit and splice, and integrate dialect dubbing to create a comedy effect and highlight humor.

(3) "Extraordinary List"

This week's authoritative movie and song rankings from each channel are listed in one place, highlighting the authority and information content.

(4) "Very Star"

Through the Internet, the audience can have live conversations with the studio host and celebrities at home, highlighting the sense of liveness and timeliness.

(5) "Extraordinary Bonus"

Using mobile phones, the audience can participate in live Q&A sessions held in the studio to win huge bonuses or fulfill their wishes. Highlight the novelty of the question setting method and the knowledge and interest of the questions asked, and try to enhance the shocking nature of the bonuses, which can be accumulated on a rolling basis.

(6) "Extraordinary Situation Drama"

Let the audience, hosts, and corporate sponsors mobilize to participate in self-written short plays, highlighting the comedy and humanistic colors.

(7) "Extraordinary SHOW"

Discover talents, find new talents, display the whole process of packaging and production, and highlight the sense of liveness and reality.

(8) "Extraordinary On Demand"

It focuses on birthdays and expresses emotions through communication between mobile phones and the studio, highlighting the sense of liveness and true feelings.

(9) "Happiness Falls from Heaven"

Send text messages to draw lucky viewers.

4. Column cycle and length:

One issue per week, each issue is 55 minutes.

5. "Super Fan Club"

1. Column positioning:

Invite domestic and foreign super singers to hold fan clubs and fan clubs in Yantai.

2. Column style:

Elegant, funny, festive and lively.

3. Column period and length:

One issue per month, each issue is 50 minutes.

6. "Zhifu News"

1. Column positioning;

Reflect the important work of the Zhifu District Committee and District Government, report important news in the urban area, and reflect Community sentiments, paying attention to people's lives, reaching thousands of households, and advocating new trends of civilization.

2. Column style:

Objective, true, authoritative, timely and relevant.

3. Column cycle and length:

Premiere every Monday, Wednesday and Friday, review of Sunday news, each issue is 10 minutes.

7. Commercial charging columns.