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Camping is booming, with a market scale of 35.46 billion yuan.

Camping is booming, with a market scale of 35.46 billion yuan. There are more camping tents in urban parks and villages, which have become an interesting urban "landscape". Camping is booming, with a market scale of 35.46 billion yuan.

Camping is booming, with a market scale of 35.46 billion yuan 1. Under the background of normalization of epidemic prevention and control, camping close to nature, private space and relaxed atmosphere is becoming more and more popular, and camping economy is also taking advantage of the trend.

Drive the rapid development of related consumption.

Local leisure tourism has become the norm everywhere, and camping picnic has become a new hot spot for people's leisure consumption. According to the analysis of "Research Report on Camping Quality in 2022" recently released by Ma Honeycomb, camping can be divided into three types: traditional camping, portable camping and exquisite camping. Among them, exquisite camping is more in line with modern people's leisure and entertainment. Get ready for camping "belongings" and start by car. The central park of the city, the surrounding farm lawns or the suburbs of Shan Ye, and even the northwest desert can be destinations.

While the camping experience is getting richer and richer, the exquisite camping is becoming more and more complicated. Barbecues, fireworks, bonfires, travel photos and electronic carnivals have gradually become standard. So camping not only promotes the development of resources in the tourism field, but also promotes the vigorous development of supporting equipment. Camping supplies such as tents, awnings, tables and chairs, sleeping and cooking equipment are becoming more and more abundant, and the equipment and brands of various vertical categories are gradually becoming high-end. As more and more young people catch up with the camping trend, the sales of camping-related equipment products have increased greatly.

According to the data of an e-commerce platform, from June 5438 to March this year, the turnover of camping equipment such as big tents, awnings, folding tables and chairs, sleeping bags and so on has more than tripled year-on-year. According to the survey data of Sky Eye, there are currently more than 33,000 enterprises related to tents, more than 1 100 enterprises related to awnings, more than 5,000 enterprises related to sleeping bags and more than 1200 enterprises related to folding chairs in China.

Behind the enthusiasm of consumers for camping is considerable consumption potential and new business opportunities. According to the consulting data of Ai Media, from 20 14 to 202 1, the domestic camping camp market scale soared from 77 1 100 million yuan to 29.9 billion yuan. It is estimated that the growth rate will reach 18.6% in 2022, and the market scale will reach 35.46 billion yuan.

At present, there are not many camp merchants and camping supplies merchants who have obtained financing, and the industry is still in its infancy, and the scale of the industry is expected to gradually expand. According to the survey data of Tianyan, there are nearly 46,000 camping-related enterprises in China, and the total number of registered camping-related enterprises in China has increased rapidly in the past three years. In 20021year, the newly registered camping-related enterprises increased 144% year-on-year. From the time of registration, 48% of camping-related enterprises were established within 1 year, and 80% were established within 5 years.

According to the analysis of the report, 2020 can be regarded as "the first year of camping style". Affected by the epidemic, camping has become a new way for many people to travel. Food and strategies related to camping are constantly spreading on social platforms, attracting more young people to join.

202 1, spring camping has developed rapidly, and all three seasons have become the peak season for camping, among which "the most beautiful April day" and "golden autumn September" are the hottest; In addition, although winter is not suitable for outdoor camping, there are some hot new ways of iceberg camping in June 5438+February and June 5438+1October. Since 2022, camping has become more diverse and mature. With the recovery of spring, a new round of camping craze appeared in March.

Open more leisure ways

At present, camping has gradually shown the characteristics of diversified development, and there have been many ways of integration, such as camp+scenic spot, camp+pastoral, camp+research, camp+social entertainment. Spring, summer and autumn are the peak season for camping, and many "camping+"games such as camping+flower viewing, seaside camping+water sports, starry sky camping+bonfire dance give it unlimited vitality. Nowadays, trendy young people use limited experiences such as ice camping, "camping+hot springs" to open the door to a new world of winter camping.

Who are the main campers? According to the report, 74% of camping enthusiasts come from first-tier and new first-tier cities. Among them, Beijing, Chengdu, Shanghai and Guangzhou accounted for the top four campers and contributed more than 30% to the total number of campers.

At the same time, young tourists born after 90 s and 00 s and parent-child tours born after 80 s are the two "pillars" of the camping circle, accounting for 87%. The former shows that young people who follow the trend and are keen on socializing like to invite friends to camp together and like to camp in barbecues or games; The latter is that young parents have found a balance between healthy walking and relaxation in parent-child camping.

Camping, as the most fashionable way to travel at present, has truly achieved "double blossom" for short and long distances. The results of the hornet's nest survey show that "micro-vacation", which is mainly based on weekend trips, is the main scene of camping. The data shows that 8 1% of tourists choose to spend 1~3 days to experience camping. The choice of campsites is not limited to cities, and many consumers like to experience the fresher environment in the surrounding cities. For example, consumers in Guangzhou and Shenzhen will choose to drive 1~2 hours to camp in Huizhou, Foshan and Zhongshan.

In addition to short-term, some tourists will choose to go to Qinghai, Gansu and other places for long-distance travel, including camping, and spend 6-8 days or even longer exploring the secrets of the minority through camping.

Embracing nature is the first attribute of camping. Therefore, niche games such as volcano camping, self-driving camping and starry sky camping have become new hot spots in the camping circle. At present, the content of self-driving camping at Mahoneycomb Station has increased by 177% compared with the same period in 2020, and the search popularity of "volcano camping" has soared by 66 1%. In the report, the Mars Camp in Mangya, Qinghai, which has a strong sense of interstellar movies and can be used for parent-child research experience, ranks first among the popular camps in 202 1.

Camping is booming, with a market scale of 35.46 billion yuan. 2 "Two-thirds of the people in the circle of friends are camping, and the remaining one-third are watching others camping." "Half of us are camping and the other half are on their way to camp." During the Qingming holiday just past, outdoor camping caught fire in Foshan. Just in time for fine weather. On the premise of doing a good job in epidemic prevention, citizens packed up tents, folded tables and chairs, and food, and went to the riverside and green space at the "doorstep" to enjoy the rare spring fun.

There are more and more camping tents in urban parks and villages, which have become an interesting urban "landscape". With the "camping wind" blowing in Foshan, the local rural economy has become more abundant, and the construction of park cities has also ushered in a new "window". How to promote the construction of urban parks on the basis of meeting the increasing quality of life needs of citizens will also test the ability of urban planners and designers.

"It's rare to have a small holiday. Go out for a walk and camp. " During the Qingming holiday, Mr. Xiong, a citizen who lives in Chancheng, Foshan, decided to "stay away" from big cities, bring his lover, make friends with three or five friends, and also bring his beloved dog to the countryside to experience camping.

Just leave. Mr. Xiong packed up his camping tent, tools and bought food supplies and immediately set foot on the road of travel. "I used to like camping in city parks and river banks. I am still very excited to go out and feel outdoor camping this time. " Mr. Xiong said that camping has become an important way to relax after busy work.

Miss Lan, who lives in Shunde, Foshan, also chose to set up a tent in Chencun Sanjibauhinia Cultural Park at the "doorstep" during the Qingming holiday to feel happy camping.

Bring your baby, make an appointment with friends, and prepare some exquisite fruits and snacks in line with the warm spring season. Miss Lan's outdoor camping is very elegant. "Because it is a festival, it should also have a sense of ceremony." Miss Lan told reporters.

"Children's classmates like camping. This way is very simple. Adults can also play together. Sometimes we can order takeout at noon. Sometimes we bring our own cookware, barbecue, hot pot and so on. Go on a picnic together. Adults and children can have fun. " Similarly, Mr. Chen, who lives in Nanhai, Foshan, said that he would "have some fun" for his life after his busy work. "Camping is a good choice." Mr. Chen said.

Camping wind is blowing fiercely in Foshan, and many banks and parks in Foshan have become "network celebrities" because of their high exposure on social networks.

During the Qingming holiday this year, Ms. Jiang, a citizen of Daliang, Shunde, came to Shunfengshan Park to experience the fun of outdoor camping. It is reported that Shunfengshan Park is the most important city park in Shunde central city. Thanks to the good weather and park environment, some citizens choose to experience camping fun in this park under the situation of epidemic prevention and control.

"Perhaps, every Shunde person who yearns for the distance will die in Shunfengshan Park." After experiencing the park environment personally, Ms. Jiang made a circle of friends and got "likes" from many citizens.

In addition to Shunfengshan Park, Foshan New Town Riverside Park, Beijiao Blue Army Riverside Park, Chencun Sanzijing Cultural Park and Jun 'an Nansha Riverside frequently appear in Shunde's circle of friends, becoming "online celebrity riverside" and "online celebrity park" on holidays.

In Nanhai, Foshan, Mr. Chen and his friends went camping in Hanwen Lake. Hanwen Lake is the second water storage lake after Qiandeng Lake in Guicheng, Nanhai, Foshan. The park is located on both sides of Miwei pry waterway, and the origami-shaped "Shuiyue Phoenix" landscape platform is the landmark landscape of Hanwen Lake. During the Qingming holiday, it successfully attracted a group of citizens to "camp" here, or quietly watch the Egret Qi Fei, or have fun and have a rest, becoming a high-frequency place for citizens' circle of friends.

Relying on the camping wave, Foshan's "rural economy" seems to be blowing a "new wind". By integrating outdoor camping, rural experience and other resources, citizens are more willing to "pay" to feel the quality of rural life outside the city.

In a camp named "FREECAMP Free Camp" in Gaoming Genghe Town, the space of the camp was reserved by the citizens the day before the Qingming holiday. It is reported that this is a camp upgraded from the local rural cultural tourism experience project. There are also experience projects such as mushroom farms in the park, which attract some citizens to "punch in" from afar.

Camping is booming, with a market scale of 35.46 billion yuan. With the trend of outdoor camping "out of the circle", the related product industries show a rapid growth trend. However, with the increase of consumption, many campsites have exposed problems such as incomplete infrastructure and unreasonable layout of functional areas. These problems have greatly affected the tourist experience and the healthy development of outdoor camping industry.

According to the survey data of Tianyan, there are nearly 46,000 camping-related enterprises in China. Among them, nearly half of the enterprises were established after the rise of 202 1 camping craze. Compared with the mature camping market in developed countries, the camping industry in China is still in its infancy.

The late start and lack of planning and construction experience have led many campsite operators to have a "step by step" mentality and lack detailed camping guidance and risk control services. The lack of campsite management experience is also reflected in the lack of characteristic products and the serious homogenization of entertainment services. Many camps stay on the service of enjoying the scenery, ignoring the interaction with tourists, which can't stimulate the enthusiasm of tourists. We can't expect such camping service to have any consumption stickiness.

Behind the camping fever, there are also growing troubles such as "one shed is hard to find" and "one place is messy", which has sounded the alarm for how to better develop the camping economy in the future. Camping involves outdoor sports, leisure and entertainment, environmental protection, urban management and many other aspects, with strong industry relevance and strong driving force. In order to make camping really a good way for people of all ages to spend their holidays and relax, we must constantly polish the camping theme, commodity rental, tent construction, service facilities and so on, and constantly lengthen the camping industry chain.

On the one hand, a complete supporting infrastructure is a hard condition to retain consumers. Therefore, it is necessary to continuously improve the service quality and improve the safety measures according to the number and types of facilities planned in the peak season.

On the other hand, creating attractive products is very important for the long-term development of camping industry. Therefore, it is necessary to make full use of the natural endowment, folk culture and other resources of the camp, cater to the consumption needs of different levels and groups, dig deep into innovation, promote the continuous extension of the breadth and depth of the integration of camping tourism with ecology, culture and sports, and avoid the project operation being limited to eating, drinking and having fun.

Camping industry has a broad development space. As long as we start from the consumer demand, start from the details and improve bit by bit, this emerging tourism consumption market will gradually mature and improve, and win more consumers' love.