Why choose the WeChat public platform for the most complete operation scheme of WeChat WeChat official account?

WeChat public account can gather new and old consumers of the brand, and with more than 6 million WeChat users, widely publicize the enterprise, build brand awareness, push customers to care about topics of interest and their own product information, and let more people know about your products. Every individual's WeChat information page will have the LOGO of the concerned brand, and enterprises can establish the brand image of WeChat through this operation. At the same time, in the daily push information,

soft package brand culture will gradually determine the brand position among customers.

Let the WeChat platform with hundreds of millions of users promote it for you free of charge, which is more direct and effective.

2. Low marketing cost

Traditional marketing and promotion costs are high, and the monthly operating expenses of large e-commerce companies such as SMS sending and email notification are very considerable. On WeChat, it's almost free. The more users migrate to WeChat, the more obvious the savings will be. In addition to completely replacing short messages and emails, WeChat can also display richer content and complete the closed-loop operation of the process.

3. One-to-one, one-to-many

WeChat can realize a one-to-one interactive marketing platform, which can understand the needs and trends of each customer and respond accordingly, without forcing users to accept information. And you can realize the group sending function from one to many, provide important consultation or product information to all people who pay attention to you, and effectively push the information. Wechat's active subscription relationship and one-to-one communication interface make this relationship look more loyal and firm.

4. Strong interactivity

The core positioning of WeChat is a communication tool, which is highly interactive and definitely answers questions. Compared with Weibo's one-way attention, people will prefer two-way communication and communication, and WeChat has a stronger sense of stickiness and communication. Voice conversations can be conducted directly, and customers' questions and needs can be answered one by one. Wechat marketing is close to the people and not disturbing the people, and customers can choose and accept it with permission.

5. Fashion

There are 4 million registered users of WeChat in China, with an average of 3, new users every day, which is enough to prove the arrival of the WeChat era. Users are aged 2-35, accounting for 76.1%. The user groups are mostly young people, white-collar workers, high-end business people and fashionable iphone owners. This powerful advantage makes the marketing of many enterprises have a better direction, especially for young people's products.

6. Viral marketing

WeChat marketing uses the word-of-mouth of users to spread our product information. When users see a wonderful content (such as an article or a song), tens of thousands or even hundreds of thousands of users will share it with friends. Wechat is a marketing behavior of friendship, which is more penetrating and interactive in word-of-mouth communication and more accurate in target group selection. Everyone's personal information page, will appear concerned about the brand LOGO, to achieve the viral spread of the brand.

7. Personalized service

Location-based activity treasure hunting is an activity that interacts with users based on geographical location. When users submit their geographical location, they will return to the nearest baby distance, and this baby is stored in a chain store of a merchant. Only when users find this chain store can they get the baby. User interaction activities When the user sends a certain instruction, the lottery background randomly generates a certain lottery number and matches it with the prizes in the database to find out whether the user has won or not. At the same time, we can consider issuing prizes in different grades, such as the third prize in the first 15 days, the second prize in the next 1 days, the first prize in the next 5 days, and the grand prize in the last day. Through interactive games such as lottery, users' interest and attention to the public platform of merchants can be aroused, and users can spontaneously carry out word-of-mouth publicity on the WeChat activities of merchants, further increasing the number of merchants' WeChat followers and driving the sales of enterprise products. Service inquiry can provide customers with the nearest McDonald's according to the specific location of the other party by sending their specific needs to the platform. You can also query the weather, book a room and book a plane ticket. The query based on commodity data is in the integral treasure, which realizes the separation of keyword reply and query reply. When users want to query a product, they directly input a certain name of the product, such as "coffee machine" and "belt", and such keywords will search the corresponding products from the system, list them in the form of multiple pictures and texts, and bring the links of the corresponding products. Guide users to jump to their own websites. Wechat integrates price range query on the integral baby account, which enriches the query method and enables customers to find products suitable for their price range faster.

8. Multi-customer service online

WeChat public account, which allows multiple users to log in at the same time. After the number of fans reaches a certain level, the massive < P > information received every day and the necessary customer maintenance require special customer service online. And can set keyword reply, enterprises can set corresponding keyword query according to their own needs, and it is intelligent reply 24 hours a day, which can better publicize their products, make customers feel humanized, and also save the trouble of specialized staff to solve problems, saving manpower and capital expenditure.