The emergence and development of mass communication

The starting point of mass communication should be marked by the appearance of1mass newspapers in the 1930s. 19 before the 1930s, newspapers and periodicals could not be called mass media, because at that time, the contents of newspapers and periodicals were mainly political opinions, and the distribution targets were mainly members of political organizations and some people affected by them, with a circulation of thousands, which could not be called mass media in the true sense. Newspapers and periodicals became mass media in the 1930s of 19, and the representative event was the "newspaper casually" movement. In addition to its low price, this newspaper has the following characteristics: 1, with news, information, social event reports and entertainment news as its main content, close to the lives of ordinary people; 2. Large circulation; 3. Readers are not limited to a specific class or group, but are oriented to the "scattered, heterogeneous and uncertain general public". 4. Advertising revenue has become the main source of newspaper management. Among them, in this process, the newspaper has completed two changes: one is from "viewpoint newspaper" to "newsprint", and the other is from the operation of political party funds to market-oriented operation and enterprise operation. Only in this period can newspapers become an information industry with the aim of "reporting news, spreading knowledge and providing entertainment" and a real mass media.

The emergence of electronic media is an important reason why the starting point of mass media viewpoint was determined after the 1930s of 19. 1838 Samuel morse invented the first practical telegraph. 1844, the United States opened the first telegraph line. Since then, this "lightning transmission line" has developed rapidly and formed a huge communication network. Telegraph itself is not a mass media, but it provides a fast and effective means of communication for mass communication. As an important modern media, news agencies appeared and developed after the invention of telegraph technology.

There are many more behind.

It is also from movies, radio and television.

We just talked about this part.

Guo Editor-in-Chief "Communication Course"