Interview with Dr. Gao Xinhua of Chery Automobile at Beijing Auto Show

Moderator: Dr. Gao is very welcome to come to our interview room in car home for such a dialogue. First of all, if Dr. Gao is in the domestic SUV market, the competition is already very fierce. Compared with competing products at the same level, Tiggo 8? What are the advantages of PLUS?

Gao Xinhua: Tiggo 8? PLUS is a brand-new flagship SUV based on Chery platform, named T1X. It has four main characteristics. The first one is that the appearance adopts the latest "life? Are you online? Exercise? 3.0 "design language, the whole system comes standard with a full LED luxury light group, including 242 LED light sources. The second advantage is to make a luxurious land flight cabin, which has two characteristics. First of all, the whole interior feels very luxurious. Like a luxurious home, it gives people a warm and luxurious feeling. There is a 24.6-inch large double screen in the middle, 8-inch LCD air conditioner+seat touch screen, which can set up air-conditioned seats with multiple functions.

The second advantage is that the seat is a luxury seat, and the leather design is more ergonomic. In addition, the configuration is very high, with waist support and ventilation function in summer to keep you cool. Why can't it be ventilated in winter? It needs heating, it has heating function, and then it is equipped with an aviation comfortable headrest, which means that people can adjust the posture of the headrest after sitting in the car, so that you can sit very comfortably, because we specially designed a boss key and a boss key on the co-pilot. What do you mean, people sitting in the second row can control the front by themselves, and if there is no one, they can control the front and back position of the chair by themselves, so that there can be more comfortable space? Is this our Tiggo 8? The second major feature of PLUS is the luxurious land flight cabin.

The third advantage is Tiggo 8? PLUS has L2.5 autopilot and commonly used ACC, AEB, Dow, APA, etc. 360 panoramic ultra-clear reversing image can provide all-round ultra-clear 3D vision without dead angle, and even novices can easily reverse the car. In addition, it also has intelligent networking function. We call it "Xiaoqi" smart car housekeeper, which is the third point.

The fourth point is Tiggo 8? PLUS is also equipped with a super-strong China Core 1.6TGDI engine. Won? "China Heart" won the title of Top Ten Engines in 20 19. The advantage of this engine is high combustion efficiency, which can reach the peak torque of 290 Nm and the maximum power 145 kW. What purpose can this achieve? At first, the power was very strong, and the fuel consumption was very low. The fuel consumption per 100 kilometers was 6.8 liters, so the power was strong and the fuel consumption was low. Meanwhile, Tiggo 8? PLUS also has an optional power combination-1.5t+48V,1.5tci. After adding a small motor, it can increase the power by nearly 70 Nm at the start, making you feel good at the start, and at the same time, it has multiple functions of energy recovery and start-stop, which can make the fuel consumption extremely low. How big is the Tiggo 8? Plus the fuel consumption can reach about 6.4L Tiggo 8? In addition, I will go to the booth tomorrow, and I will personally release the detailed selling points.

So in summary, there are four major points. I just said that the first point is styling, the second point is luxury land flight cabin, the third point is automatic driving and intelligent interconnection, and the fourth point is strong power. This formed the Tiggo 8? PLUS has four unique advantages, and of course there are other advantages, including Sony custom luxury audio as standard. From the lowest, Sony Audio and Xiaoqi can achieve better results.

Compere: You also mentioned Tiggo 8 just now? Xiaoqi first appeared on PLUS. Dr. Gao, can you tell us what kind of mystery it is?

Gao Xinhua: This is a good function of intelligent network. The purpose of this software is that the traditional bus is a machine that sends people from one place to another without emotion. As the person in charge of research and development, we want to build a car, so that this car is no longer a cold machine, but a carrier with temperature. Just like your friend, Xiaoqi is your partner. He changes the product from mechanical to emotional with temperature. I can accompany you. It can have a virtual small chart. After it comes out, there are multiple expression packs. It can have traditional car networking functions, including checking the weather, buying tickets, ordering takeout, or navigation. These are very traditional, but we also add an ar navigation, which is real-life navigation. The advantage of AR navigation over traditional navigation is that it is two-dimensional. When your car passes a expressway, you may not know it. AR navigation is. Traditional navigation is to the right, so you have to look sideways when driving, right? I use AR to navigate this, and we designed it to slide from right to left with two thumbs, so you can turn this place into AR navigation on the left. You think this experience is very good. You will come back with both hands, giving you the feeling that when you drive, it will return to normal, and the two screens will interact and fly in. This is Xiao Qi.

Xiaoqi also has many functions, including playing music if there are children at home, playing cartoons for you or calculating addition, subtraction, multiplication and division. Children who are not good at learning can ask. Of course, we are also equipped with iQiyi software that can watch movies, so because we are Tiggo 8? PLUS also comes standard with Sony custom luxury audio, which is equivalent to in-car home theater, which is equivalent to watching luxury movies. This is Xiaoqi.

Xiaoqi also has a feature of supporting the online upgrade of OTA infotainment system. In fact, Xiaoqi only needs you to buy Tiggo 8 when he grows up? In addition, we have reserved a certain amount of space, and we will continue to iterate for two years, three years or even longer. Because the software upgrades quickly, we can push it from the background and upgrade the functions of the software. This is the growth of Xiaoqi, and it feels dependent on others. Because we know your mood, another feature is that it can understand your mood. For example, if you go to work on Monday, he will tell you that today is the beginning of the week. Full of positive energy, I started to work, started to go home at night after work, and got off work very late at 9 o'clock. I hope you can go home happily after a hard day. If you meet a festival like Qixi Valentine's Day, it will remind you what festival it is today, and it is a feeling of temperature. I think it's an exchange with a friend who changed the car from mechanical to warm. This is its advantage, but what about Tiggo 8? PLUS has another advantage I didn't mention just now. Let's talk about it. We also have a mobile phone Bluetooth key, which is quite different from the traditional one. You don't need it. When you open it, you automatically activate it in the background. When you approach it, it will be locked when you leave it, and this Bluetooth key can be authorized to others.

Moderator: From June 5438 to August, how did the Chery market perform? As a star product of Chery, what is the current sales volume of Tiggo 8?

Gao Xinhua: In August, Chery Group sold 64,403 vehicles, of which Chery Automobile sold 40,207 vehicles, up 2 1. 1% year-on-year, and maintained a positive growth for the sixth consecutive month. On the whole, from June 5438 to August this year, in the face of multiple challenges, Chery's sales performance was better than the overall market, and its independent market share continued to increase. Since the launch of 20 18, the cumulative sales volume of Tiggo 8 has reached nearly 250,000 vehicles.

Moderator: How does Chery ensure the market competitiveness of its products?

Gao Xinhua: At present, through the implementation of amoeba organization and management, Chery Group has a closer working relationship between the front office and the back office, and uses product lines to drive marketing work, so as to better grasp the market and customer needs, thus matching the corresponding marketing resources and providing customers with better experience and service. At the same time, through the amoeba organization, the background resources are driven to provide better products for customers, and the customer-centered marketing concept is truly realized.

Moderator: Dr. Gao, I'd like you to introduce some technical breakthroughs of Chery in recent two years and some plans for our future technology.

Gao Xinhua: In the past two years, under the premise of consolidating the advantages of traditional technical fields such as powertrain and vehicle platform, Chery has also increased its investment in the layout of cutting-edge technical fields, especially in the innovation of new technologies such as new energy, intelligence and networking.

Traditional technology upgrade: in terms of engines, the newly matched vehicle products have reached the national and European standards of B and B at home and abroad respectively, among which 1.6TGDI engine won the top ten engines of "China Heart" in 20 19, and together with 1.5TCI engine, it forms a platinum combination and a gold partner with advanced transmissions such as 7DCT and 9CVT respectively; In terms of vehicle platform technology, Chery has developed T 1X, M 1X, M3X and special platforms for new energy, thus creating a series of brand-new products. Through platformization, not only the development cost and cycle are saved, but also the quality is higher, the technology is more mature and the market competitiveness is stronger.

New energy technology: At present, Chery has established a perfect R&D system of new energy technology, including vehicle integration, core technology and core component development capability. It has applied for more than 65,438+0,000 patents in the field of new energy and obtained authorized patents? More than 600 items, ranking the leading level in the industry; The "457" technology development plan has been formulated, including four new energy product platforms, five general subsystems and seven core technologies, covering the mainstream new NEV technologies such as pure electric, hybrid, extended range and fuel cell.

Intelligent networking technology: The "Lion Cloud" intelligent networking system independently developed by Chery has been fully applied in all new products launched by Chery. In the ranking of "20 19 Automotive Patent Innovation Index" issued by China Automotive Technology and Research Center, with its strong innovation strength and patent achievements, Chery's comprehensive patent innovation index in the field of intelligent networking ranks among the top 20 in the world and ranks first among its own brand automobile enterprises.

Auto-driving technology: launch the auto-driving technology platform "Lion Smart Driving" to create a smart transportation ecosystem with people, vehicles and roads cooperating. L2+ class self-driving vehicles have been mass-produced.

In the future, Chery will continue to increase investment in the layout, technical reserve and industrial application of cutting-edge technologies and forward-looking technologies, and at the same time, make use of the complementary cooperation of external resources to establish an open innovation system. In the next four years, 239 new technological breakthroughs will be achieved.

Moderator: OK, thank you, Miss Gao.

Gao Xinhua: Thank you.