Successful advertising cases in cctv 1 weather forecast period

Chengdu Di 'ao Group is the biggest beneficiary of news broadcast weather forecast landscape advertisement. Put in a set of landscape advertisements of News Network Weather Forecast for ten years in a row, and deeply feel the effect and influence of landscape advertisements of News Network Weather Forecast, and increase the advertising investment for 2-6 months every year according to the needs of enterprises. Now it has become a well-known trademark in China and an excellent enterprise in Chinese medicine industry. The group's net assets have exceeded 2.6 billion, with an annual output value of 654.38+0.6 billion, ranking first in the same industry in Sichuan Province for eight consecutive years.

Chongqing meixinmen co., ltd

Since 1990s, after more than ten years of advertising exploration, weather forecast has finally been found to be a good medium. At present, the company has created an annual turnover of 654.38+billion yuan with an advertising fee of more than/kloc-0.00 million (only a set of weather forecast advertisements in the central government), replacing the previous advertising investment of 50-60 million yuan per year.

Shanxi yabao pharmacy

In 2005, "News Network-Weather Forecast" was launched throughout the year and achieved very good results. In 2006, a set of central bidding sections was selected, and more than 30 million yuan was invested. The advertising effect is not very obvious. In 2007, the advertisement of news broadcast weather forecast was re-selected, and at the same time, a set of morning advertisements of "News Morning Post-Weather Morning Post" was added, three times a day. With the help of this advertising form, enterprises occupy the highest point of media viewing in the morning and evening with less advertising investment, and achieve the advertising purpose.