Can you share the latest advertising copy of Mercedes-Benz?

Most car advertisements are shot for men. Mature, charming, domineering and confident male characters seem to have the world with the steering wheel. But this year, a series of advertisements of Mercedes-Benz broke everyone's inherent concept. For female users, Mercedes-Benz has made a series of copywriting ideas with the theme of "Meeting your bosom friends and seeing yourself more". In May, Shanghai Xujiahui subway station posted a series of posters "Listen to her", once again calling on women to make a loud voice. Let's take a concrete look at the contents of this group of posters:

When you meet your bosom friend, you will see more of yourself.

29 years old? White-collar workers in weight loss

She said: A good figure that comes out of hunger always loses some flavor.

45? dramatist

She said: read more books and play less.

30? New mother

She said: Only by being a big boy can we raise good children.

34 years old? Ceramic artist?

She said: go to sleep, maybe the inspiration will wake up.

29 year old backpacker

She said: If buying a bag doesn't solve the problem, try a backpack.

27-year-old entrepreneur

She said: when the brain is hot, creativity is hot.

30 years old freelancer

She said: Hold the steering wheel in your hand, wherever you go.

27 years old? Professional game anchor

She said: stay young and stay at home.

29 years old project manager

She said: You can keep smiling, but you don't have to be so kind to everyone.

This group of copywriters make their own voices from the perspective of different professional women, which not only conforms to the theme of She Shuo, but also conforms to the tonality of Mercedes-Benz brand, establishes their own brand image and attracts the voices of the majority of female friends. Creative use of metal wire to draw graphics, is it a bit like a pair of Tang Hua, simple but beautiful, but also a symbol of women's image, which is very eye-catching in the subway?

I have to say that this group of copywriting of Mercedes-Benz captures the emotions of the target group, so if you want to write a copywriting with a wide spread, you must have a deep understanding of the target group.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).