Planning of hospital charity activities

Hospital Charity Activities Planning 1

1. Time:

9:00 am on March 5, XX

2. Location:

XX Front Square

3. Participants:

Teenagers, citizens, tourists

4. Purpose of the event:

Carry forward the main theme, spread positive energy, learn Lei Feng’s spirit, and inherit the glorious tradition.

5. Guiding units:

County Party Committee Propaganda Department, Spiritual Civilization Office, Aging Committee, Youth League County Committee, County Women’s Federation, Education and Science Bureau, Culture and Sports Bureau, Health Bureau, Civil Affairs Bureau, Tourism Committee

6. Hosted by:

Kanglemei Elderly Care Association, Youth Activity Center

7. Co-organized by:

County Hospital, Traditional Chinese Medicine Hospital, Cultural center, cultural development company, library, Federation of Literary and Art Circles, Music Association, Writers Association

8. Supporting sponsors:

Fangyuan Company, Department Store Electric City, Parkview Supermarket, Pok Oi Hospital, Xinchangyuan Hotel, Blue Elderly Leisure Palace

9. Media support:

Fresh Graduates Network

10. Activity content and agenda:

1. Speech by the organizer (5 points by President Zhang Daming of Kangyami, 5 points by Director Wu Junxiu of the Youth Center)

2. 5 points speech by the representative of the guidance unit and Secretary of the Youth League County Committee

< p> 3. Mr. Zhang, the sponsor’s representative from Department Store Electronics City, gave a 5-minute speech

4. The public welfare activity started for 90 minutes

Activity 1: Free clinic, 5 squares: Kanglemei Square Organize 10 medical experts; each of the County Hospital, Traditional Chinese Medicine Hospital, Boai Hospital, and Zhongshan Hospital will provide a formation: 1 ambulance, 5 doctors, and 5 nurses; free diagnosis and treatment, physical examination, and blood pressure test. An expert team of 50 people conducts a large-scale free clinic;

Activity 2: Delivery of medicines: Medical stores set up stalls to deliver medicines and advertisements to the elderly

Activity 3: Lecture on "Residential Care for the Elderly" Initiative - "Kanglemei"; cooperate with the distribution of flyers and conference journals;

Activity 4: Charity performance: "Kanglemei Song" by the Art Troupe of Kanglermei Nursing Home Association; 5 performances including a hundred-person chorus, instrumental ensemble, small chorus, etc. 30-minute program

Activity 5: Charity performance: "Learn from Lei Feng's Good Example", 30-minute program at the Youth Activity Center;

Activity 6: Merchant gifts (promotional activities) Department Store Electric City, Baidu Jiahui, Telecom, China Unicom, China Mobile, Gome, Songli, Tiens, Perfect, Golden Aloe, Photo Studio, Pre-Check No. 1, Tianbaodele;

Activity 7: Banking, insurance convenience, preferential card application ;

Activity 8: Tourism discounts (organized by the Tourism Commission, various travel agencies, and scenic spots);

Activity 9: Exhibition and sales of local specialties (Qiaotou rice, Fushan coffee, Ruixi rice dumplings and other specialties Setting up stalls);

Activity 10: Hotel and hotel discounts are promoted on site;

Activity 11: Beauty salons are operated on site, free or discounted;

Activity 12: Real estate promotion (all real estate developers);

Activity 13: Promotion of building materials and decoration companies;

Activity 14: Street dance, square dance, Tai Chi, fan , Sword performance;

Activity 15: Diabolo performance.

11. Division of responsibilities of the organizer:

(1) Youth Activity Center:

1. Implement the venue (build the podium, arrange chairs, Sound, background, banners, slogans)

2. Invite the Propaganda Department, Culture and Sports Bureau, Education and Science Bureau, Health Bureau, Youth League and County Committee, Women's Federation, TV Station, Information Office, Library, Federation of Literary and Art Circles

3. A 30-minute student performance learning from Lei Feng’s good example

4. Jointly organizing 50 young volunteers with the Youth League and County Committee to take charge of security at the venue, maintaining order at the venue, and helping the elderly

5. Together with the Youth League County Committee and the Bureau of Education and Science, we convened 2,000 teenagers and children to attend the Lei Feng Mental Education Hospital’s public welfare activity planning 2

1. Preface to the event

With the changes in today’s society With rapid development, while the level of education continues to improve, a group of students with a sense of social responsibility and public welfare ethics have gradually emerged. They rethink the meaning of life and redefine the corporate mission. Guided by citizen responsibilities and driven by love, they participate in social self-governance, thereby reviving and deepening the folk public welfare tradition. They put themselves into practice and advocate the way of managing the world and benefiting the people, putting people first, taking into account justice and interests, and thus achieved a win-win situation in terms of academic performance and personality charm.

2. Background of the activity

Under the high-quality training of medical schools, a group of highly qualified and dedicated college students with solid medical foundations have emerged. Our college actively responds to the country’s slogan of building a harmonious society, actively promotes harmonious coexistence among students in college classes, and continues to consolidate basic medical knowledge, so we specially organize this event.

3. Activity theme:

Push the warm sunshine and take the hand of love

4. Activity time and location

Time: The first semester of xxxx year

Location: Classroom A, Building 12

5. Activities objects:

Nuanyang charity volunteers

6. Organizer:

Organizer: *** Youth League Guangzhou Medical College Committee

Organizer: Youth League Committee of Basic College

7. Preliminary planning of the event

(1) Daily training

1. Pre-event publicity: ppt, video---publicity committee member

2. Publicity materials: ppt production, publicity Single production --- Publicity Committee

3. Registration form production, volunteer list collection, sign-in form production --- Deputy Secretary Assistant

4. Venue application: Multimedia --- Organizing Committee

5. Preparation of event materials: acupuncture kit --- assistant to the deputy secretary

(2) Arrangements for internship (also publicized)

1. Contact the trainee person in charge of each trainee unit and the total number of trainees applying

2. Collect the list of trainees

3. Assign trainees to the trainee unit

4. Training Trainees, detailed precautions

8. Mid-term activities

(1) Daily training

(2) Traineeship

9. Later stage of the activity

1. Photo collection

2. Activity data collection

3. The staff held a small meeting to summarize the merits and shortcomings of the activity Department

10. Work Arrangement

(1) Daily Training

1. Pre-event publicity: ppt

2. Publicity materials : ppt production, leaflet production

3. Volunteer list collection, sign-in form production

4. Venue application: multimedia

5. Activity material preparation: Acupuncture kit

(3) Arrangement of traineeships

1. Contact the trainee person in charge of each trainee unit and the total number of trainees applying

2. Collect the list of trainees< /p>

3. Assign trainees to trainee units

4. Train trainees and explain precautions in detail

11. Budget (to be determined)

12. Emergency plan

1. If the weather is slippery, contact the person in charge of the hospital and communicate in a timely manner.

2. If the department is temporarily occupied, a message will be sent to reschedule. Hospital charity activity planning 3

1. Project background analysis

(1) SWOT analysis (strengths/weaknesses, opportunities/threats)

Advantages:

1. Renren Hospital is the only trauma surgery hospital in Huaihai Economic Zone;

2. Renren Hospital has advanced and complete medical equipment, a strong team of doctors, and many well-known experts in Xuzhou;

3. Renren Hospital’s medical technology and level of amputated limb replantation have a high reputation in Xuzhou and even the Huaihai Economic Zone;

4. Renren Hospital has spent huge sums of money on hospital equipment and medical teams The construction of the hospital has enabled the hospital to gradually develop into a modern garden-style tertiary-level comprehensive hospital with specialists as the mainstay and comprehensive as the supplement.

Disadvantages:

1. Although Renren Hospital is located in the scenic Jinshanqiao Economic Development Zone, it is far from the urban area and there is no mature community around it. The hospital’s business volume is obviously affected. Impact;

2. Although the hospital has a certain influence on society, it is only a simple department or medical project, and the brand image of a comprehensive hospital has not yet been truly established;

3. Each hospital The work of the project is basically still in a period of gradual establishment and gradual improvement. During this period, the overall competitiveness of the hospital tends to be weak;

4. The competitive position of Renren Hospital is not very ideal.

Opportunities:

1. Since the establishment of the hospital, a large amount of advertising media has been carried out, and a certain publicity effect has been accumulated among the masses, but these publicity effects are not equal to The hospital's brand image only promotes the establishment of the hospital's brand image to a certain extent;

2. The government has introduced many corresponding management methods and restraint measures to address the problem of people's difficulty in seeing a doctor. These management methods and measures It has played a great role in further purifying the competitive environment of medical institutions.

3. The Jiangsu Charity Federation was established last year. Currently, there are more than 400 "charity supermarkets" and "love supermarkets" of various types in the province, including charity hospitals. There are nearly 400 hospitals and medical stations. Based on the principles of "care for the elderly, supporting young children, assisting students, and relieving the poor", 6 "Subsidy for Thousand People" projects have been implemented across the province;

April and December The 3rd is the International Day for Persons with Disabilities. It is a public welfare day for the whole society to care and care for people with disabilities and intellectual disabilities. It is also a great opportunity for many hospitals to reflect their social responsibilities and social values.

Threats:

1. In the minds of consumers, the more advanced medical institutions in Xuzhou include Xuzhou Central Hospital, Xuzhou Medical College Affiliated Hospital, Xuzhou First People's Hospital, Xuzhou The Third People's Hospital of the Municipality and Xuzhou Hospital of Traditional Chinese Medicine, etc., many of the above hospitals are stepping up their pace of improvement and development;

2. The doctor-patient relationship has always been a headache for medical institutions, and Renren Hospital also faces medical problems.

3. News media continue to report on the abnormal and irregular behaviors between hospitals, doctors and patients, which reduces patients’ trust in hospitals and causes them to become wary and seriously The development of the hospital is hostility, resistance and rejection;

4. New hospitals are faced with the dilemma of improving their image and expanding the number of medical treatments. To improve the image, they need to expand investment. If the number of medical treatments cannot increase, it means that the income will increase. If we don’t go, it will be difficult to ensure the investment in expanding the image.

(2) Analysis of project details

Renren Hospital, literally means "award-winning hospital", which contains the meaning of "benevolence, benevolence, kindness, and charity", and it itself has a certain degree of significance. Social responsibility. Therefore, participate in charity activities and build the most benevolent and charitable modern hospital in Xuzhou to reflect the social value of Renren Hospital;

Due to the increase in various disease-causing factors and the continuous growth of the population base, our country’s annual The number of newborns with birth defects is also increasing; according to incomplete statistics, the number of newborns nationwide is about 16 million every year, and the birth defect rate is about 4% (heart disease 0.8%, foot varus 0.27%, cleft lip and palate 0.19%) , about 640,000 new people with birth defects were added. With the development of modern medical technology, more and more birth defects can be cured through treatment. But in the real society, many families are unable to pay the relevant surgical expenses for these children who can recover from surgery due to poverty. Poor parents and poor children desperately hope for a miracle; but what appears before them is often long-term pain or even death of their children. At this time, if there is no support and help from the country and all walks of life, family tragedies will occur one after another;

The activities to commemorate the International Day of Persons with Disabilities on December 3 every year aim to promote people’s understanding of disability issues , encourage people to safeguard the dignity of persons with disabilities and protect their rights and happiness. At the same time, it is also to increase the sense of accomplishment that disabled people gain when integrating into various aspects of political life, social life, economic life, and cultural life. The theme of the International Day for Persons with Disabilities is based on the goal of enabling people with disabilities to fully and equally enjoy human rights and participate in society;

From the National Day for Disabled Persons in May to the International Day for Persons with Disabilities, the whole society and even The whole world is paying full attention to disabled people and making contributions to their survival and life. Charitable activities aimed at helping people with disabilities are receiving more and more attention from society and the media.

(3) Preliminary goals of the project

Through the activities of the International Day of Persons with Disabilities on December 3, attract the close attention of the social media, arouse the concern of the social audience, and call on the whole society to participate in the activities. Ren Ci Hospital's charity of "caring for life and caring for the disabled" gradually conveys Ren Ci Hospital's social image of "benevolence and charity";

Through the publicity effect of the media, coupled with the later follow-up of Ren Ci Hospital The launch of a series of service activities has gradually established the brand image of Renren Hospital as "the most benevolent and charitable modern hospital in Xuzhou" in the minds of consumers.

2. Project planning ideas

1. With the theme of "Benevolence and Charity", carry out a series of public welfare and charity activities, so that the charity activities with Mercy Hospital as the sponsor can develop into a charity movement.

2. According to the specific situation of the project, the activity cycle can be divided into the following three stages: the early news hype period - the climax period of the activity and the large-scale charity performance on 12.3 International Day for Persons with Disabilities - the later stage Image maintenance period.

3. Division of three stages

□News hype period (November 5th-November 26th)

Main goal: use news media The publicity effect has aroused close attention from the public, attracted more people to pay attention to the development of Ren Ci Hospital, and established Ren Ren Hospital’s social image of “benevolence and charity” among the public.

Main measures: Take advantage of the opportunity of the International Day for Persons with Disabilities on December 3 to enhance the charitable image of Mercy Hospital. The main operational measures are: care, care, care, attention.

Caring in Kindness: Launching the "Tomorrow Plan", actively cooperating with the 6 "Funding Thousand People" projects of the Jiangsu Charity Federation, setting up a relief fund for sick and disabled children from poor families in the hospital, and setting up a special management department , established the "Charity Tomorrow Plan" foundation, and invited relevant personnel to cut the ribbon for the establishment of the foundation at the 12.3 large-scale event;

Caring for Mercy: paying attention to the rehabilitation project of the sick and disabled, inviting the Xuzhou Disabled Persons United The leaders of the society and the main persons in charge of the Disabled Persons' Federation of each district visited the medical facilities of Mercy Hospital, visited the wards and wards with the hospital's attending doctors and hospital leaders, visited the patients and presented condolences.

Caring in Mercy Hospital: Hospital leaders visited self-help groups for the disabled in Xuzhou, such as the Disabled Persons Art Troupe and the Xinyuan Volunteer Service Center, and established positions in Renren Hospital that are suitable for disabled people.

Focus on kindness: Apply to the Jiangsu Charity Federation to become a charity hospital in Xuzhou, and invite the Jiangsu Charity Federation, Jiangsu Disabled Persons’ Federation, Xuzhou Disabled Persons’ Federation, and Xuzhou Xinyuan Volunteers Zheng Fusheng, the head of the Patient Service Center, wrote an inscription for Mercy Hospital, calling for and calling for the establishment of the Xuzhou Disabled Aid Foundation.

Through the early news and publicity, a certain social atmosphere of "love and dedication" was formed, paving the way for the large-scale charity performance on the International Day of Persons with Disabilities on December 3.

The climax period of the event (November 27th-December 4th)

Main goal: Through preliminary preparation work, this stage mainly promotes large-scale charity performances and integrates the entire The charity movement reaches its climax.

Main measures:

Properly publicize the charity performance on December 3;

Invite Xuzhou Disabled People’s Art Troupe, Xuzhou Special Education Center, Xuzhou Deaf The performance group of the Dumb School went to the scene to perform for Xuzhou citizens;

Invited the heads of the Xuzhou Disabled Persons' Federation, the district's Disabled Persons' Federation, and the head of the Xuzhou Wish Volunteer Service Center to attend the event and performed for Mercy The hospital's "Mercy Tomorrow Project" foundation cuts the ribbon;

Arrange mobile or fixed donation boxes on site to allow caring audiences to contribute a charitable heart to the disabled on site, and all donors have Gifts were given to each other;

The site advocated the establishment of a Xuzhou charity foundation for helping the disabled and a charity position.

Image maintenance period (after the event)

Main goal: continue to spread the "benevolence and charity" image of Mercy Hospital and carry out a series of charity activities within the hospital.

Main measures:

Discover touching and detailed stories in the hospital and disseminate news;

Hold a series of charity activities;

Continue Pay attention to charity activities and selectively participate in some public welfare activities. Hospital Charity Activities Planning 4

1. Activity Theme

"We are Together Under the Blue Sky, Love Migrant Workers" Large Charity Activities

2. Event Time

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May

3. Activity location

Community squares

4. Main content of the activity

1. China The launch ceremony of the large-scale public welfare activity of "Boai Tianxia, ??Foshan Zhongshan Hospital" "Together under the blue sky, loving migrant workers".

2. Caring for migrant workers activities of “We are together under the blue sky, we are in love with migrant workers”. Including expert free clinics, maintenance teams, legal consultation, consumer rights protection and others.

3. The support action of "We are under the blue sky, we are in love with migrant workers". Visiting poor families in Chancheng District door-to-door, delivering goods, medicines, condolence money, and 10% off health cards.

4. “We are together under the blue sky, and we are in love with migrant workers”, a student aid program for the children of migrant workers. (1) Provide free physical examinations for children of migrant workers in need; (2) Use donations and books from the education aid program for children of migrant workers to support female students in need.

5. Establish the "Migrant Workers Assistance Fund" of Zhongshan Hospital. During the event, anyone who donates 10 cents to the Migrant Workers Assistance Fund will receive a 10% discount card for lifetime medical treatment from Zhongshan Hospital.

6. China Fraternity World·Foshan Zhongshan Hospital's "Together Under the Blue Sky, Love for Migrant Workers" large-scale public welfare activity summary meeting.

5. Specific operation details

Part 1, launching ceremony

1 Time: Starting at 16:00 on May 20th

2 Location: Children's Clothing City Plaza

3 Participating guests: Secretary of the Youth League Committee of Chancheng District, representative of Chancheng District Charity Federation, representative of Chancheng District Education Bureau, representative of Foshan City Care for the Next Generation Working Committee, and person in charge of Boai Tianxia , Director of Foshan Zhongshan Hospital, news media (specific details to be determined)

4 Activity Process

1. Play light music on site, wait for the guests to take their seats, and the media are in place;

2. The host announced the start of the launching ceremony and introduced the main contents of the large-scale public welfare activity "Together Under the Blue Sky, Feeling Love for Migrant Workers";

3. The secretary of the Youth League Committee of Chancheng District made a speech;

< p>　4. Speech by the director of Foshan Zhongshan Hospital;

5. Speech by the representative of Foshan Military District;

7. Speech by the person in charge of Boai Tianxia;

8. Representatives of the Foshan Military Division and the director of Zhongshan Hospital unveiled the Migrant Workers Fund.

9. The Secretary of the Youth League Committee of Chancheng District awarded the banner of the large-scale charity event "Love Migrant Workers, Warm Foshan" to Boai Tianxia and Foshan Zhongshan Hospital;

10. The host announced The launching ceremony is over.

Additional items for the opening ceremony:

Additional items for the opening ceremony, namely the first public welfare calligraphy and painting exhibition. All calligraphy and painting are provided by the Foshan Young Calligraphers and Painters Association, and the calligraphy and painting will be on tour throughout the event. , a charity sale will be held after the event, and the proceeds will be donated to poor children. After the launch ceremony, community service projects will be fully invested.

Part Two, Under the Blue Sky, Caring for Migrant Workers and Caring for Migrant Workers Activities

1. Event Arrangement

Event Time and Location

The first session will be held at Children’s Clothing City Plaza on May 20 (opening ceremony)

The second session will be held at Lanshi Plaza on May 27th

2 event content

On-site health consultation, gifts of commonly used household drugs, legal consultation, consumer rights protection, electrical appliance repair, on-site organization of garden activities, etc.

On-site public welfare calligraphy and painting exhibition

The third part, under the blue sky, the support action for migrant workers

1. Event time: May 26th, June 2

2. Activity content: Visit 30 poor households in Chancheng District door-to-door, and deliver goods, medicines, condolence money, and free physical examination coupons

3. Organization method

2 Boai Tianxia will contact the sub-district offices in Chancheng District, and the sub-district offices will count the poor families in each district; 3 Foshan Zhongshan Hospital and Bo Ai Tianxia will organize a condolence team Door-to-door condolences;

4. Prepare items

1. Commonly used household medicines

2. 10% off health card

3. Small medicine box

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4 Free physical examination coupons

Part 4: Free physical examination plan for children of migrant workers under the blue sky

Activity time: June 3 Day

Activity location: Foshan Zhongshan Hospital

Activity process:

(1) June 3, 8:00 am

(2) The first batch to enjoy physical examination. Take photos for reporting.

Boai Tianxia organized 40 children of migrant workers to go to Zhongshan Hospital for free physical examinations.

Item preparation:

(1) Ribbon-cutting props

(2) 1 banner

(3) Activity display board

(4) Social Donation and Physical Examination Process Display Board

Part Five, Together Under the Blue Sky, Love for Migrant Workers Summary Conference

1 Time: Morning of June 10 Start at 9:00

2 Venue: Foshan Science Museum (specific details to be determined)

3 Participating guests: Secretary of the Youth League Committee of Chancheng District, representative of Chancheng District Charity Federation, Foshan Care Next Generation Working Committee, person in charge of fraternity world, director of Foshan Zhongshan Hospital, 30 sponsored students, news media

　4 Activity Process

1. Play light music on site to welcome guests Take your seats and the media are in place;

2. The host announced the start of the summary meeting;

3. The Secretary of the Youth League Committee of Chancheng District made a speech;

4. Foshan Zhongshan Hospital The dean’s speech;

5. The person in charge of fraternity made a speech;

6. Books and aid funds were awarded to 30 students by the guests;

7 , participating guests and students took a group photo holding high the banner of "China's Fraternity to the World Under the Blue Sky, Love for Migrant Workers Large-scale Charity Activity";

8. The host announced the end of the summary meeting.

6. A photo exhibition of the results of the activities will be displayed in the hospital in June

Attachment: Arrangement of square activities

Content: convenience activities, charity calligraphy and painting exhibitions, garden activities , cultural performances

Arrangement and preparation of activities in each district:

1. Convenience activities:

*** 5 teams are formed, including home appliance maintenance team, psychological team Consultation group, medical service group, legal consultation group, distribution of commonly used medicines, volunteer consultation group, labor consultation group.

The number of people in each group is limited to 5 to 8 people

2. Public welfare calligraphy and painting exhibition

The calligraphy and painting provided by the Foshan Young Calligraphers and Painters Association will be arranged on site, ** *A total of 60 paintings will be included, and a person from the field of calligraphy and painting will be arranged to give necessary explanations on calligraphy and painting.

3. Garden Activities

*** Set up 10 fun game planning groups, each with 3 people. Game types, game titles and game requirements are arranged by each planning team. The 10 planning groups must bring together the games designed by their groups to the Youth Association office of the college on the evening of the 10th.

Once the game project is approved, on the evening of the 11th, each team must prepare the props required for the game. The game props are prepared by each planning team. Each team must clearly write the game rules on cardboard and post them in their own game area to reduce questions from participants.

Game requirements: fun, simple and easy to understand rules, and tiered reward mode can be used.

If those who participate in the game successfully pass the game, they can get one or several prize coupons. Depending on the number of prize coupons, they can receive different prizes.

IV. Literary and Art Performance Area

It is envisaged that the talents of various characteristic societies of the college can be displayed to people from all walks of life. Imagine setting up three display points.

1) Philatelic Association Exhibition Area: The Philatelic Association can organize various stamp displays.

2) Leisure area: The chess association is responsible for this area and invites citizens to participate in chess discussion and fun.

3) Literary Demonstration Area: Art associations such as art troupes, drama troupes, guitar associations, wind bands, flute associations, model teams, etc. can be organized to perform programs in the exhibition, and visitors can be flexibly invited to participate. Art presentation.

5. Service Area

Composed of 10 volunteers, responsible for the coordination and management of the entire event venue. Control the dynamics of the event at any time and accept questions from event participants. Hospital public welfare activity planning 5

Purpose of the activity:

According to the current situation of our hospital and the poor medical advertising environment, rigid medical advertising requires huge investment and many restrictions, and is not cost-effective. Therefore, we can consider targeting the mid- to low-end consumer market and cooperating with social charity groups to carry out public welfare assistance activities that are truly beneficial to the people.

Activity implementation policy:

Join hands with Conscience Public Welfare and the South China Morning Post to set up the "Conscience Public Welfare Medical Assistance Fund" in the name of Conscience Public Welfare raising 500,000 yuan, and designate Wangzhou Hospital as the only The medical technology support unit has built the "Conscience Public Welfare Medical Assistance Fund" into a sustainable public welfare brand of Wangzhou Hospital. The first event provides assistance in the diagnosis and treatment of gynecological diseases to women within the jurisdiction of Nanning City. For those whose families are very poor, free assistance can be provided. Nanguo Morning Post followed up on typical cases.

Activity theme:

Discover your inner conscience and care for women’s health (to be determined)

Activity content:

1. Treat gynecological diseases Free physical examination.

2. The treatment costs for patients with cervicitis (the disease category is tentative and needs to be discussed with experts) will be reduced by 40%, and 50 patients from extremely poor families will receive free assistance (including medication).

Activity target: all women within the jurisdiction of Nanning City

Activity time: August XX, 20xx to December 31, 20xx

Activity execution: < /p>

1. Wangzhou Hospital promises to spend 500,000 yuan to Liangzhi Public Welfare as the "Liangzhi Public Welfare Medical Assistance Fund". This fund is earmarked exclusively and can be used to offset Wangzhou Hospital's free fees in assistance activities. As a cooperative support, Wangzhou Hospital adopted 10 children from poor areas to Conscience Charity (living subsidy of 120 yuan per person per month, ***14,400 yuan), and also donated about 5,000 yuan of school supplies for primary school students.

2. A small press conference was held, Liangzhi Public Welfare awarded Wangzhou Hospital the license as “the only designated medical institution of Liangzhi Public Welfare Medical Assistance Fund”, and announced the official launch of several assistance activities. Nanguo Morning Post reported Live coverage of the press conference.

3. Community advertising is rolled out, the free clinic team goes into social inspections, distributes activity leaflets, and sends suspected patients found during inspections to the hospital for free detailed examinations. The referral channel will also inform the event information.

4. Set up an event organizing committee in the hospital. For patients participating in the event, the customer service department will receive them, fill out the application form, and issue "Conscience Public Welfare Medical Assistance Fund Assistance Card".

5. All patients can participate in the activity with their "Assistance Card", which is valid during the activity period.

6. Nanguo Morning Post reports on free aid to poor patients as typical cases. The cases are provided by the hospital. In principle, there are 4 reports per month. Each report is required to be no less than 500 words and contain Wangzhou. Hospital name.

7. During the event, the customer service department will do a good job of return visits. After the event, representatives of patients with good treatment effects will be selected to attend the press conference to summarize the results of the event and report them to the South China Morning Post to give an explanation to the society. , to truly do public welfare and make public welfare funds transparent.

Publicity channels:

Newspapers, the Internet, community bulletin boards, community corridor sensor light box advertisements, on-site leaflets.

Expense budget:

Activity effect estimate:

1. By adopting 10 poor children and forming cooperation with conscientious public welfare, it will help establish the charity of our hospital At the same time, in the long run, the adopted children can provide material for our hospital’s later public welfare hype.

2. The circulation of Nanguo Morning Post is more than 400,000. Under normal circumstances, a newspaper circulated to 5 to 10 people can affect about 2 to 4 million people.

3. Corridor light box advertisements directly affect community people, which is a supplement and extension to the Nanguo Morning Post. At the same time, through cooperation with advertisers, we can use their community networks to lay the foundation for our community inspections.

4. In the early stage, 50 communities will be inspected. It is estimated that each community will develop 5 to 8 patients, and 250 to 400 patients can be developed. Excluding the preferential and exemption parts, based on the per capita calculation of 1,400 yuan, it can create a performance of about 350,000 to 560,000 yuan.

5. Through the impact of rescue activities, the referral market can be quickly launched. If 30 referral network points are successfully constructed in the early stage, and each point refers 3 people to participate in the reduction and exemption activities, the per capita 1,400 yuan can create a performance of about 130,000 yuan.

6. In addition to the above estimated benefits directly generated by charity activities, other diseases screened through free physical examinations can also be reasonably developed to increase outpatient volume and performance.