How to write a brief background analysis of news planning copywriting

News planning copy

1. Program purpose

1. Purpose: It is an entertainment news program, and the host mainly "tells" the news , with a relaxed and humorous style, has become the "alternative" feature of the program. It uses an "alternative" way to interpret news events in a unique way.

During the same period, provincial satellite TV achieved higher ratings.

2. Goal: New things, new phenomena, and new problems in social life, quickly, extensively, and briefly introduced in actual conditions

Typical reports that are permitted by the circumstances will resonate with the audience.

2. Program positioning

1. Content: economy, food, entertainment

2. Target: People who pay attention to the latest news in social life

3. Reporting format

1. Program type: News live broadcast

2. Broadcast length: 15 minutes

3. Communication method: The audience can communicate with the host by sending text messages or leaving messages for this program

4. Structure method: divided into three The sections are broadcast: ⑴ News: ① Domestic aspects

② International aspects

③ Entertainment aspects

⑵ Delicious specialties to try here - introducing the uniqueness of Hong Kong and Taiwan Flavor and acclaimed delicacies

_

⑶Local weather forecast

4. Image packaging

Moderator: Xiaochi

Host style packaging: casual, fashionable, refreshing attire

5. Broadcast location: News studio 4. Topic planning

Freshness, effectiveness, typical Interview, edit, and hire news that is as specific, as exclusive as possible, and actionable

5. Interview planning

1. Send our reporters to the scene to conduct interviews with the interviewees Interview, communicate and interact through questions and answers,

Use the camera as the audience to communicate emotionally

2. If conditions do not permit, use telephone interviews to connect with the on-site host. Communicate news events in a question-and-answer format, allowing TV viewers to understand the specific circumstances of the event. 3. Reporters and hosts must have awareness of ignorance and on-the-spot awareness, knowing the consultant, and allowing the audience to understand the antecedents< /p>

Consequences

6. Arrangement and broadcast planning

Broadcast time: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx