Fashion Story

Fashion is always creating new things, and the update of trends is always dazzling.

However, this does not mean that the fashion industry just goes with the flow without any precipitation.

Some things still exist in many people's "must-buy" list after experiencing the baptism of various times and trends. They have never faded since their birth and eventually became classics.

Of course, the birth of classic items is mostly not by luck.

Do you all know how they become classics?

Old love and rejuvenation of little black dress

Coco chanel is the most affectionate person among the fashion designers.

Many poets and writers in history used words to express their feelings, but coco chanel used fashion items to commemorate love: the mezzanine of the famous 2.55 handbag was once the place where she used to hide love letters; Artificial products, wearing many layers, falling in love, the design inspiration comes from her lover, Auther Capel, who died young; Even the famous two-color shoes originated from the two-color men's shoes of her lover at that time.

This is why I think Chanel's tweed coat will become a classic item in fashion, which is a matter of course.

Tweed coat was born in 1950s. Like the birth stories of all classic items in coco chanel, the origin of this coat is also related to love.

In the early 1920s, the famous director Max Reinhardt, the composer Richard strauss and the writer hugo von hofmannsthal jointly founded the Summer Music Festival. Madame Chanel often visited Austria in summer and met many artists who participated in the festival.

Here, she met Lord Hubert von Ponzi, and they fell in love at 193 1, and their relationship lasted for two years.

After breaking up with Mrs Chanel, Baroness Hubert von Ponzi started to run a hotel business. In 1950s, he opened a mihir Hotel in Austria and invited Mrs Chanel to Austria for reunion again.

Their relationship recovered after 20 years. It was in the hotel elevator that Mrs. Chanel was inspired by the uniform of the waiter, which gave birth to this tweed coat that became a classic item in fashion.

After karl lagerfeld took over the portal of Chanel, she made new design improvements on the basis of tweed coat every year, which really made this coat, which also inherited the love temperature of Mrs. Chanel, become a classic item in fashion.

Karl lagerfeld also took the black tweed coat as fashion inspiration and called it "Little Black Coat", and invited many celebrities around the world to put on little black coats and face the camera, thus giving birth to the famous "Little Black Coat Photography Exhibition" in fashion history.

Every tweed coat of Chanel is handmade by craftsmen, and every detail is devoted to manpower and painstaking efforts-I think this is also the temperament of most classic fashion items * * *:

They don't have much impetuous temperament, but with the honed craftsman spirit, they quietly precipitate many feelings nurtured in history.

And most of them are suitable for both men and women.

A suitcase regarded as a belief

In every Louis Vuitton flagship store in every city, there will be a retro Monogram suitcase in an eye-catching position. The boxes are big and small, and the colors are new and old, but most of them are the same style: square, with a 5-tumbler lock, being taken care of respectfully, and the whole store is like an emperor.

Anyone familiar with the Louis Vuitton brand knows that the box is the symbol of the Louis Vuitton brand and the belief of all Louis Vuitton people. Just as the wine garden is to Bacchus, the restaurant is to Guaner, and the shop is to Ebisu, the piety of Louis Vuitton people can appreciate the humanistic feelings for more than a century only by respecting Monogram suitcases.

If the three generations of brand managers of Louis Vuitton have inherited the typical loose personality of the French, then the brand of Louis Vuitton may only stay in the field of suitcase manufacturing and quietly compete with RIMOWA and Samsonite for the market.

However, since Mr. Louis Vuitton ordered a suitcase for Queen Wu, it has become the beginning of the rise of this luxury empire that will dominate the world in the future. His son, Georges L. Vuitton, simply promoted the logo of "LV" to everyone in Europe. When Gaston L. Vuitton was in charge of the family business, "LV" had completely come out of the narrow space of the suitcase, turning the retro classic full of nostalgia into a high-end to enhance the artistic atmosphere.

Today's Louis Vuitton is no longer a symbol of a brand: it is a leader with countless brands that make women around the world scream;

Marc jacobs once held the power of women's dress design, and some people called him the one who loved him;

From a bag of fakes in 30 yuan to a genuine one at 2000 yuan, no one in the fashion world can ignore the status of those LOGO and colors-

However, those who stay in the Louis Vuitton Group from generation to generation will never give up their beliefs. The seemingly calm and ordinary suitcase carries the firm hope that even the seawater of the Titanic shipwreck can't penetrate.

"When we keep moving forward, don't forget to look back often." Mr. Georges L. Vuitton touched the suitcase made by his grandfather himself and once expounded the hope of this brand in the past day.

It's time for Nicholas to take charge of the world.

Those legendary suitcases are very fashionable in women's hands now.

Forced by the Nazis to customize military uniforms

Hugo boss, who had almost nothing to do with women, stayed alone in Maichengen town in the south of Stuttgart, guarding a handful of 20 thousand people, selling work clothes and raincoats one by one.

It was an era when no matter what you did, you couldn't lift your spirits. 1923, Hugo boss registered the brand in his own name. Most of the customers in the shop are working class, who sell coolies in mines or need to look after machines in wet workshops. Hugo Boss calmly sold his work clothes and raincoat for more than 20 years. Even when the whole Germany became restless because of the fashion invasion of France and Italy, Hugo Boss insisted on selling his work clothes and raincoats.

He always said that some people are used to wearing my uniform, and if I suddenly stop selling it, they will feel insecure.

During World War II, the fascist absolute monarch forced Hugo Boss, who was the best at making uniforms at that time, to produce uniforms for the Germans.

So at that time, although the Germans were the most cold-blooded, their military uniforms were the most stylish.

Hugo Boss officially entered the fashion world 1972. After half a century, brand decision-makers finally made up their minds to completely change people's impression of Hugo Boss: high-end ready-to-wear clothes were introduced one after another, and fashionable and young designs surprised people who had old ideas about Hugo Boss.

However, as the core of the whole brand, Hugo Boss, the owner of the garment line, still retains the design style of producing advanced work clothes. Some people say that this is a tribute to the tradition of Hugo Boss, but others say that only Hugo Boss's coat is the most comfortable.

After all, it originated from Hugo Boss's craft and design from the beginning. After the introduction of military uniform tailoring, the upper body is more stylish.

Nowadays, in Hugo Boss's shop, there are still windproof coats for both men and women. The design is not complicated and simple, which is quite different from the British windbreaker that Burberry advocates.

However, everyone who has read it carefully will silently admire: German fashion always makes people miss the past years.

Dahuang boots, which have been popular for more than forty years.

Nowadays, many people think that the rhubarb boots that Rihanna always likes to step on are very fashionable.

She not only wears jeans with these rhubarb boots, but also wears a hip-hop dress:

In addition to wearing it in summer, you will wear it when you go out in winter:

From the United States to South Korea, G-Dragon also loves these boots, and will use them to match various styles of dressing, and also take them out all year round:

In fashion activities, rhubarb boots will also be regarded as an important item to wear:

Therefore, some people think that rhubarb boots should be a new popular hot-blast item.

But these boots were really born in 1973. Sidney Swartz and Herman Swartz designed and created it. At first, they just wanted to create a pair of waterproof boots that can be worn all day in any season. As a result, they created a classic item that has been sought after in the fashion industry for more than 40 years.

Like all classic items in the fashion world, Timberland has been carrying the craftsmanship of craftsmen for more than 40 years, and every detail requires perfection.

The leather of rhubarb boots is produced by LWG Silver Leather Factory-the full name of LWG is Leather Working Group, which is an organization that sets leather standards on a global scale, equivalent to Michelin in the food industry. A leather factory that can meet the LWG silver standard, like a restaurant with at least two Michelin certifications, is a model with the most extreme technology and the highest quality system.

Each pair of rhubarb boots needs to be soaked in special waterproof wax for a long time to make it absorb 70%, and then the outer cowhide is siliconized.

The inner layer of the boots is made of calf leather, and the soles are integrally formed, so that the whole pair of boots are watertight, and the feet are kept dry and breathable under any weather conditions.

Therefore, it is a kind of boots that can be worn all year round, because the purpose of its birth is to make your feet comfortable at all times.

Dahuang boots also adopt exclusive anti-fatigue comfort technology to provide comfort and support for wearing all day, so that people who walk for a long time will not feel tired.

However, what Sidney Swartz and Herman Swartz didn't expect was that this powerful work boot, with its retro appearance and unique color matching, was favored by the fashion world from generation to generation.

Today, these boots are still favored by fashionable men and women all over the world.

Two generations of music idols Jay-Z and Justin Biber love it:

Amber rose and alice cullen with different styles use it to create their own temperament:

In recent years, the supermodel gigi hadid, who has been a smash hit, will not miss this wave of rhubarb boots:

From stationery and groceries to silverware.

Mention Tiffany &; Co. What comes to your mind first?

I know many people will mention Liu Wen's T-shaped rose gold bracelet, or a rare and dazzling yellow diamond. ...

-But in my heart, the most Tiffany &; The classic items of co. temperament are still those beautiful silver ornaments.

In the more than one hundred years since its birth, Tiffan &；; Generations of leaders have always injected creativity and passion into the company. While running the family business with a sense of humor that is rare in the fashion industry, it also inadvertently left one gift after another to the fashion industry that can influence future generations.

Throughout the whole history of Tiffany's development, we will find that it involves almost every field: it has sold stationery, held exhibitions, processed glass, produced kettles and customized swords. These trivial things that seem to have nothing to do with the shining luxury brands in today's jewelry industry are all condensed with the hard work and sweat of each generation of Tiffany heirs.

The original Tiffany was just an ordinary grocery store. The only surprise is that all the goods in this store are marked with prices and refuse to bargain-this has naturally become the initial prototype of the pricing system in today's shopping malls.

The owner, Charles Lewis Tiffany, is happy by nature. He bought a transatlantic telegraph cable in the United States. Because it was damaged, he cut it into many small two-inch cables and sold them as historical souvenirs, which actually triggered a large-scale buying craze, so he made a small fortune.

Later, he used the money to transform the shop. He felt that the business of stationery and groceries was not very good, so he turned to be a silversmith. Interestingly, Tiffany didn't make silverware at the beginning, but became a monk halfway because business was difficult.

Unexpectedly, the silverware business actually flourished. Tiffany took the lead in processing exquisite silverware with 925 silver, and inadvertently established the standard of silverware in the future.

Tiffany has never been a static brand. It encourages imagination and creation, and it is keen on innovation and enterprising.

Louis comfort tiffany, the second heir of this brand, really pushed Tiffany to the top of the jewelry industry, but he didn't expect Tiffany to be so dazzling all the time. While later generations were immersed in Audrey Hepburn's perfect performance in Breakfast at Tiffany's again and again, louis comfort tiffany's words never disappeared: We make money by art, but the artistic value lasts forever.

Tiffany's silver ornaments are the carrier of these humanistic values.

When the queen doesn't wear a crown, she wears a Hermes silk scarf.

Hermes never left the word "luxury".

Even though the products it sold when it started were quite different from the products it sells now, it is undeniable that, whether in the Second Reich or in the 2 1 century, Hermè s' shops will always sell only: noble, and more noble than noble.

When Hermes was born, there were no cars on the road, so it really belonged to a carriage. It was an era of crowing and dancing. When the gorgeous dresses sewn by private tailors were not enough to show their value, the carriage, as the only means of transportation, naturally became a bargaining chip for the rich to compare with each other.

Hermes' world-famous carriage trademark faithfully records the typical characteristics of that era-the carriage on the trademark is called "Le Duc", which is the most luxurious style that only nobles have the right to control. The harness produced by Hermes with the signboard "Le Duc" is also expensive, which makes Parisians flock to it.

1937, Hermes first launched silk scarves during the brand birthday celebration. To the surprise of many people, this brand, which started as a harness manufacturer, actually created a classic item in fashion after 100 years.

However, the origin of Hermes silk scarf is still related to "horse". The pattern on the first Hermes silk scarf in history originated from the pattern on the back of the knight's coat.

Since then, Hermes has launched many styles of silk scarves every year, including many limited series that are now regarded as treasures by collectors.

And every Hermes silk scarf needs to be imported from Cuba, and then after a long time of 18 months and countless rigorous processes, Atelier makes it as a workshop.

Exquisite craftsmanship, inherited human history, versatile and fashionable design ... When you repeat these three elements of "classic items" again, you will find that Hermes scarves are also possible.

Therefore, there is a British folk proverb: "When the queen doesn't wear a crown, she will wear Hermes scarves."

This is actually true, because the old lady usually wears a lovely silk scarf on her head, which really belongs to Hermes:

And another "queen", Miranda in The Devil Wearing Prada, will also show off with Hermes scarves:

Although the styles are different, the temperament belongs to everyone.

Hermes scarf conveys Hermes' love for cycling culture:

Luxury, but freedom.

Cocoon clothes are beautiful and charming.

In 1960s, cocoon-shaped coat was the most classic, and its silhouette was often simple and exaggerated. The front looks a little fit, and the back extends down from the shoulder line until the edge is closed. Buttons will contrast with the coat color, forming a geometric effect of contrast color. In addition, designers at that time would also be creative in this silhouette, using neckline and sleeves as windows to show pleating and tailoring techniques.

As for the origin of cocoon clothing, the fashion media keen on tearing news seems to have been inconclusive. Some people say that it was originally the work of Galeries Lafayette karl lagerfeld when he was young, while others say that it is the initial work of Yves Saint Laurent. This problem may not be verified accurately in the fashion world, but there is no doubt that cocoon clothing first became popular in the 1950s and 1960s, the era of global star-making. Hepburn, Monroe and Elizabeth Taylor belong to these superstars, and cocoon clothing really began to become popular.

Why did the coat at that time prefer to use middle sleeves? This can balance the swelling feeling of the silhouette hem. In addition, such sleeves will form very natural folds in various hand movements, and will not pull the whole coat to lose its silhouette, so it can maintain an elegant posture anytime and anywhere.

For the half arm exposed outside, when women wear cocoon clothes with great visual impact, they will choose medium and long leather gloves to match the slightly loose sleeve design.

On the basis of a cocoon with generous outline and crisp texture, there won't be too many layers of collocation, as long as the beautiful lines of calf and middle heel are used to create a light figure proportion.

Some friends said that elegance at that time was really difficult to learn. In fact, what you can't learn is that kind of confidence and calmness. Take these old ladies as models, put them on with the simplest collocation, reduce all kinds of burdens and reduce the visual center of gravity, and add a pair of leather gloves necessary for ladies. In fact, petite girls walk very lightly in cocoon clothes.

If you are lucky enough to have a tall figure, a cocoon coat or even a big cloak with long gloves will create an unparalleled atmosphere.