Why does McDonald's use clowns as its image?

Uncle McDonald's image comes from the creativity of two people: Crane, director of an advertising company in Washington, and Borakovs, a famous clown of Linlin Brothers Circus.

At that time, Crane's advertisers included a McDonald's branch and a local TV show "Bozo the Clown". Crane persuaded the owner of this branch to put an advertisement on "Bozo the Clown" to attract children. 1963 After the cancellation of this children's program, Crane kept the image of Bozo the Clown and let Scott, the weather forecaster on NBC's Today program, play the role. Scott named the clown: Uncle McDonald, dressed in Uncle McDonald's first suit 1965, with a paper cup as his nose and a cardboard plate as his hat.

When McDonald's management decided to promote the image of Uncle McDonald in national advertisements, they hired Borakovs to transform the role. Borakovs designed a clown's white face, and designed a set of pale yellow clown clothes with reference to the "M" sign of McDonald's Golden Arch, while red shoes and striped socks adopted the common colors of McDonald's restaurants. As for hair, 80-year-old Borakaufs recalled that he got his present red hair by taking a wig from a mannequin in a women's clothing store.