Winery Business Plan

Sample winery business plan template

Introduction: The chemical component of wine is ethanol, which generally contains trace amounts of fusel alcohols and esters. The concentration of edible liquor is generally 60 degrees (i.e. 60%) or less (a few have more than 60 degrees), the liquor is fractionated and purified to more than 75% to become medical alcohol, and purified to more than 99.5% to become absolute ethanol. Liquor is brewed from grain through fermentation. my country is the first country to make wine. It invented the wine-making technology as early as 2000 years ago and has continuously improved and perfected it. Now it has developed to the point where it can produce various concentrations, various flavors, and various alcohol-containing beverages, and is used for industry, Medical and scientific experiments produce medical alcohol with a concentration of more than 95% and absolute ethanol with a concentration of 99.99%. Due to the prevalence of alcohol, crime rates increased dramatically. Drinking makes people easily paralyzed and unconscious, leading to irrational behavior.

Contents

(1) Basic information of the company

A brief introduction to the establishment time, registered capital, business products, employee size, etc. Introduction

(2) Product/service introduction

A brief description of the company's main products and series of services

(3) Industry/market analysis

A brief analysis of industry status, market capacity, market development prospects, and consumer acceptance

(4) Business status quo

A brief analysis of market share and number of customers< /p>

(5) Financial analysis

Cumulative input, output, revenue and profit for the year since the establishment of the company

(6) Financing plan

Financing amount, shareholding ratio, financing period, exit method

Part 1 Company Profile

(1) Company Introduction

Detailed introduction to the company’s background, scale, team, Capital composition

1. Major shareholders

Name of shareholder

Name of shareholder Capital contribution form Share ratio Contact person Contact number

2. Team introduction

Introduce the experience and success stories of each core team member in technology, operations or management

3. Organizational structure

4. Employee situation

　( 2) Operational financial history

(3) External public relations

Strategic support, partners, etc.

(4) Company business strategy

The development direction, development strategy and goals to be achieved in the near future and the next 3-5 years

Part II, products and services

(1) Winery products and services Introduction

(2) The core competitiveness or technical advantages of the winery

(3) The winery’s product patents and registered trademarks

The third part of the industry and market< /p>

(1) Industry situation

The development history and trends of the winery industry, technical barriers, trade barriers, and policy restrictions to entering the industry

(2) Market potential

Analyze the winery’s market capacity, market development prospects, consumer acceptance and consumption behavior

(3) Industry competition analysis

Main competitors and Comparative analysis of its advantages and disadvantages, including performance, price, service, etc.

(4) Revenue (profit) model

Business charges, revenue model, which business links and which customers Groups gain income and profits

(5) Market planning

The company’s sales revenue forecast for the next 3-5 years (if financing is unsuccessful)

Fourth Part of the marketing strategy

(1) Winery target market analysis

(2) Winery customer behavior analysis

(3) Winery marketing business plan

p>

　(1) Strategies for establishing sales networks, sales channels, and establishing agents and distributors

　(2) Strategies for advertising and promotion

(3) Product/service pricing strategy

(4) Incentive mechanism for the sales team

(4) Winery service quality control

Part 5 Financial Plan

Please provide the following financial forecast and explain the basis for the forecast:

The balance sheet of the winery project in the next 3-5 years

The winery in the next 3-5 years Project cash flow statement

Profit and loss statement for the next 3-5 years

Part 6 Financing plan

(1) Financing method

Details Explain how much capital is needed for future stage development, how much the company can provide, and how much investment is needed. Financing amount, shareholding ratio, financing term

(2) Purpose of funds

(3) Exit method

Part 7 Risk Control

Describe the risks that may be encountered during the implementation of the winery project and their countermeasures.

Including: technical risk, market risk, management risk, policy risk, etc.

Chapter 2:

1. Business background

In recent years, I have When selling liquor, I used to open my own store in this county to sell on behalf of others, and then I was hired as the sales manager of Xiangtianye Distillery in Moutai Town, Kweichow. Several years of sales experience gave me the idea of ??starting my own liquor factory in my hometown. I went home for the Spring Festival last year and had a small gathering with friends. During the drinking banquet, I talked about the local liquor market and its situation. I found that not only was the local liquor market not wide enough, but sales were not very smooth, and there was no brand identity suitable for the local area.

So I want to produce high-quality branded liquor based on the needs of local consumers. Moreover, I have accumulated many reputable old customers through many years of sales. I can definitely create better benefits by brewing local liquor for wholesale and retail.

2. Task

Open a small liquor factory based on the current needs of people.

Our factory sells reputable products based on the principle of "quality, customer ownership", actively builds the brand, and formulates wine prices that are in line with the market price and "brightness pricing", so that customers can buy and drink with confidence.

3. Business ideas

1. Provide high-quality liquor and distiller’s grain services to customers (local pig farming has developed a lot)

2. Local people drink liquor Long-term habit and preference for liquor; large demand for distiller's grains; low cost of raw materials; good sales in winter and spring (larger sales in cold weather);

3. There are a small number of self-employed brewers in the local area, and not only the taste of the wine but also the The quality of the lees is not very good.

IV. Factory Overview

4.1 Factory Overview

Factory Name: ﹎﹎﹎﹎﹎﹎﹎Winery (to be picked up)

Industry type: Production and processing industry

Organizational form: Private enterprises mainly produce and sell themselves

Business scope: Liquor processing and sales

Factory location: Xinzhuang Village, Jietou Town, Tengchong County

Winery area: 6,000 square meters

Entrepreneurial philosophy: Strive for development with quality, take credibility as the foundation, insist on creating value for customers, and cooperate with Employees make progress together.

Personal profile of the entrepreneur: Yang Zongsheng, a 23-year-old male from a technical secondary school

4.2 Project Introduction

The profits of the liquor industry have been growing rapidly and it is a performance-driven industry. Township winery is a production and processing secondary industry. Our winery is a partnership jointly owned by individuals. It is a small enterprise that uses clinker high-yield winemaking technology to make wine. It is a combination of winemaking and pig raising. Profit business.

At the beginning of selecting an industry, I first measured my own financial situation and analyzed my actual situation before making further plans. The advantages of my choosing to build a winery in my hometown are:

(1) There are no similar wineries around our village. Most of the ones that existed before have closed down. I can have a broad market.

(2) Establishing a liquor factory here in our township can use local materials and the cost is low.

(3) The capital requirements for building a factory here are not much, so it is very suitable for starting a business, especially this small liquor factory.

(4) Now, it is indispensable in the lives of local people. Therefore, I made a wise choice when building a factory here this time. There is a broad market and profit.

(5) Cooperate with my original boss to get technical support

4.3 Advantages of factory site selection

(1) Our town has convenient transportation, to the county seat The highway has been repaired, which can greatly reduce the transportation time. Convenient for our production and sales.

(2) Township labor resources are abundant and the cost is not high, which can save entrepreneurial costs.

(3) Can receive support from the government and the township to increase employment opportunities.

(4) Close to the river, with sufficient water source.

4.4 Factory decoration

Style, advertising, equipment (software and hardware configuration)

4.5 Equipment selection

Brewing pot, cooler, Drinking utensils, etc.

4.6 Technical advantages

4.7 Market analysis

5. Marketing strategy

Make full use of various channels, legal publicity and formal sales.

6. Financial requirements

1. Factory fixed assets: 1.5-2 million yuan; decoration cost 50,000-100,000 yuan; equipment purchase 120,000-160,000 yuan

2. Employee salary 1,500-2,200 yuan/month; daily working capital 5,000; others: 100,000 {apply for liquor production license}

3. Accounts should be kept daily and monthly Accounts, quarters have quarterly accounts, and every year has annual accounts.

4. Personnel planning? Staffing and recruitment? Employee training and development;

5.

7. Risk assessment and control

1. Risk assessment, technology development assessment, market development risk, risk control

2. Adhere to the established policy of high quality and low price

3. Expand the market and cultivate loyal customers.

Summary: Growth and Development

The growth of an enterprise requires adhering to the concept of innovation, adapting to social and economic development, and looking at problems from a long-term perspective. Formulate long-term plans for factory development based on actual conditions and conduct a comprehensive summary. Adhere to independent innovation, continue to improve product quality and service as the center, continuously enhance the value and influence of our own brand, and make the factory stronger and bigger. Adhere to sustainable development and assume social responsibilities (independent innovation and industrialization of innovation results).

Develop a circular economy, implement harmless and cost-effective treatment of industrial "three wastes", and better solve the pollution problem of the traditional wine industry; achieve rapid development.

;