Development Goals and Countermeasures of Watermelon Industrialization in Yulin

Yulin brand watermelon is produced in Ruoheng Town. Ruoheng Town, located in the east of the southeast coast of Zhejiang Province, has a mild climate and abundant and long rainfall during the frost-free period: the annual average temperature is L7- 17.2℃, the accumulated temperature is ≥ 10%, the duration is 248-25 1 day, and the frost period is 262-264 days. The terrain is flat, the land is patchy, and the soil is light mud and calcareous mud, which is relatively heavy, with a pH value of about 8, organic matter 1%-3.39%, total cyanide 0.076%-0.208%, and available phosphorus 108-2 1 lag/woman.

2 2 scale of development

In order to further highlight regional advantages, develop beneficial agriculture and increase farmers' income, Wenling Agriculture and Forestry Bureau of Yuetong Town listed the fourth, fifth and sixth phases of the modern agricultural demonstration park and the comprehensive and benign agricultural development projects of L-Tang provinces and cities as watermelons in 1999.

Production base, 667} is determined as the industrial production and operation mode of Yulin brand watermelon production base, and the company+base+farmers are implemented. 1999, Yulin brand watermelon 200 hm2 development. The output is 63t. The output value is 965,438+200,000 yuan, and the production cost is 34,500 yuan. The input-output ratio is 1:264. In 1900, the base area more than doubled, reaching 4 1.67 hm2, with a yield of 674 1t per hectare and an output value of 1.283 million yuan. The production cost is 49015500 yuan, and the input-output ratio is j: 2.6 1. The total output is 280,000 t, with a total output value of 53.4625 million yuan, accounting for 36.4% of the city's watermelon output value of 65.438+0.47 billion yuan. The planting level is high, the output per hour is 75.45 t, the output value is 770,000 yuan, and the input-output ratio is 1:3.4. In 2006, it was 5438+0, and the base area was 584, accounting for 23.3% of the cultivated land area in Ruoheng Town. The base meets the standards of Qufeng H Company, Lubaiyao, and good ecological environment, no pollution and no slaughter.

2 3 Degree of industrialization

Improving the appreciation of Yulin brand watermelon can not be separated from the support of a perfect social service system. 1999, under the great attention of Ruoheng Town People's Government, Ruoheng Town Agricultural Trade Service Co., Ltd. in Wenling City was established, and new agricultural service points were set up in Xiadun, Loujiang and Hongsheng Village to provide pre-,mid-and post-natal services for melon farmers. Prenatal services mainly focus on the construction of unified seed and seedling projects, unified seedling raising, and good transportation and supply of agricultural materials. During the period of 1999 ~ 200 1, more than 800 tl of agricultural films were supplied, and the services during production were mainly to carry out scientific experiments, technical training, demonstration and promotion of new technologies and new varieties. Improve the yield and quality of Yulin brand watermelon: Postpartum service is mainly based on circulation service, and cultivate a group of professional marketers who know business and are good at management. At present, Ruoheng Town has an experienced Yulin brand watermelon sales team composed of more than 200 marketers, and has worked tirelessly to open up watermelon markets in Zhejiang, Guangdong, Fujian, Shenzhen, Shanghai, Jiangsu, Anhui and other provinces and cities: 1998.

1999 whole city watermelon area 1.067: AMZ, Yulin brand watermelon 200lainz. , accounting for 18 8% of the city's watermelon area, the city's watermelon output 1.26 million t 200O years, the city's watermelon output 1.960 hm2, the output 1.03 million, Yulin brand. Some marketers in Wenling, Yuhuan and other counties and cities are driven by interests. Taking advantage of the reputation and good situation of Yulin brand watermelon sales, ordinary watermelon is sold everywhere as Yulin brand watermelon, which seriously damages the reputation of Yulin brand watermelon.

It is urgent to tap the development potential.

The most suitable growing area of Yulin brand watermelon is located in the coastal plain. The restricted area is banded. The soil is light clay and calcareous mud. The content of organic matter and total ammonia is lower than that in the mainland, and it is rich in available phosphorus and potassium. It is about 1 times higher than that in the mainland. Soil conditions with high phosphorus and potassium content, especially high potassium content, are particularly important for producing high-quality watermelons. However, the area suitable for Yulin brand watermelon growth in the whole city is only 3 400 hm2, and watermelon L can only be obtained through crop rotation. Secondly, the Yulin brand watermelon variety is early and good. After being planted in Wenling for 10 years, the seed quality gradually deteriorated and the resistance decreased. In addition, watermelon skin is thin and brittle, which is not resistant to storage and transportation. Although the agricultural technology department has introduced a batch of new watermelon varieties from home and abroad for trial planting in recent years, the ideal successor varieties have not been screened out so far. Third, there is a serious shortage of research funds and scientific and technological reserves. In addition, the poor cultural level and quality of melon farmers have seriously affected the popularization and transformation of technological achievements.

3 3 Lack of preservation technology and facilities

Although the production and sales of Yulin brand watermelons have a certain scale, they are only sold to other places as fresh melons. However, Yulin brand watermelon has thin skin and is not resistant to storage and transportation. At the same time, the sales quality of Yulin brand watermelon depends on the weather in the sales season. The sales season is May-July, the temperature is generally low in May, and the rainy season coincides with the beginning of June-July. If the weather gets cold, consumers' demand for watermelons is not great, and it will be difficult to sell them without fresh-keeping technology and facilities. 5. 1 Promulgating support policies

When the production of Yulin brand watermelon develops to a certain stage, the government's policies will play an important role in promoting the further development of Yulin brand watermelon: the government should set up Yulin brand watermelon production management organization and Wenling Yulin brand watermelon production association as soon as possible, and give financial support; At the same time, an incentive policy was introduced to give political recognition and economic rewards to the large growers, large sellers and leading enterprises of Yulin brand watermelon and those who contributed to the production of Jiyulin brand watermelon, so as to make the watermelon production in Wenling city develop steadily and healthily.

5 2 Strengthen market management

Protecting Yulin watermelon brand is an important event related to the production and development of Wenzhi Yulin brand watermelon in the future. Industry and commerce, technical supervision and other departments should strengthen the management and supervision of the watermelon market, and seriously investigate and deal with cases of counterfeiting Abiao; The second is to strengthen the education of brand anxiety awareness of melon farmers and marketers to prevent the occurrence of shoddy incidents; The third is to strengthen the construction of marketing team, improve the quality and ability of campers, and constantly explore new markets, so that Yulin watermelon brand will last forever and remain young forever.

5.3 Pay attention to post-harvest treatment

Establish a high-quality inspection team, supervise the deletion of high-quality mushrooms, strictly manage trademarks, and resolutely implement the grading, inspection, labeling and packaging standards of Yulin brand watermelons to ensure the listing of fine melons. The government should allocate some funds to support the establishment and development of processing enterprises, encourage processing enterprises to marry with universities and scientific research institutions, develop storage, preservation and packaging technologies of Yulin brand watermelons, realize transformation and appreciation, and enhance Yulin brand.